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I Advice - Businessman Finds A Unique Way To Market His Windsurfing Business - Take A Ride On The Wind
Are you interested in giving the gift of an aromatherapy gift basket? Although aromatherapy gift baskets are ideal for just about anyone, they make the perfect gift for women. If this is your first time buying an aromatherapy gift basket, you may be wondering more about them, namely what may be included in one. If you are, you will want to continue reading on.When it comes to examining aromatherapy gift baskets and what the contents of them may be, it is important to remember that aromatherapy gift baskets come in a n
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marketing. “We sponsor regatta style events and with all of the skill and the color of the sport, the press and the public are naturally attracted to it. Those events get the phone to ring.”
In an area where folks come in droves to watch a space shuttle launch, color zooming around on the waterways right next to NASA catches a lot of interest.
Tinho
When it comes to budget planning you need a solid plan that will map out what it is you need to be doing with your money. If you don’t have a budget then you are out spending money and really aren’t making sure you have enough to pay your bills or even that you have enough set aside for emergencies or retirement. So, it is important to have budget planning software that will help you create your budget and follow it each month. That way you will spend only what needs to be spent and save whatever amount it is you want to save.
This thirty-nine year old father of two boys operates out of an obscure Merritt Island, Florida shop in an area where most folks would think of storing furniture rather than buying a sailboard and learning how to use it.
His shop is a few miles down the road from
the legendary Ron-Jons Surf Shop in Cocoa Beach, Florida. But, Ron-Jon’s isn’t interested in Tinho’s share of the adventurous windsurfer market. To them, windsurfing is a little too tough for the tourists passing through on their vacations.
Like so many others have discovered, it takes more than inventory to be
in the windsurfing business. It takes a combination of knowledge, love of what you do, and courage. Tinho has never been in short supply of any of those characteristics. He proved that when he left his home in Angola, Africa when he was only eighteen .
“I wanted to design boats,” say this engineer now turned windsurfing guru. “But, I didn’t want to push paper.” He put down his calculator and T-square and went off to teach surfing for Club Med? in Portugal.
It was while he was waiting for a wave, he saw one. He watched as it glided across the waves and waited for nothing. He was in love.
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open and close and soon had the formula
clearly in mind.
To be successful in the windsurfing business, you had to love to teach and Tinho loves teaching. Tinho even has a portable store. You’ll find it parked next to the water on the North side of SR 520 as you head for Cocoa Beach. It’s a silver step van and it pulls a trailer full of different size boards and a variety of sails. He takes what’s needed to the place where it’s needed most but this isn’t the first stop for a novice windsurfing student. The first place will be the store for a little time on a simulator Tinho designed. Windsurfing is, after all, a combination of balance and physics. You’ll also notice a combination of the fearless young blond boys of summer weaving through the waves and leaning into the wind with the gray hairs of the retired set.
“I gave up golf seven years ago,” a seventy-two year old former salesman from Michigan says as he ties his board securely on the rack of his small sports pickup. “Windsurfing gives me the right combination of exercise, fun, and inner peace.” The sparkle in his eyes confirmed his words.
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marketing. “We sponsor regatta style events and with all of the skill and the color of the sport, the press and the public are naturally attracted to it. Those events get the phone to ring.”
In an area where folks come in droves to watch a space shuttle launch, color zooming around on the waterways right next to NASA catches a lot of interest.
Tinho
Most marketing people think of newsletters as quaint old things, like handwritten letters or mimeograph machines. While marketing is not immune to fads, newsletters are an absolute evergreen. After all, how can direct communication with your customers ever be a bad thing? And if you do it right, your customers will actually look forward to hearing from you!One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Others may have tried to do them and failed (th
Like so many others have discovered, it takes more than inventory to be
in the windsurfing business. It takes a combination of knowledge, love of what you do, and courage. Tinho has never been in short supply of any of those characteristics. He proved that when he left his home in Angola, Africa when he was only eighteen .
“I wanted to design boats,” say this engineer now turned windsurfing guru. “But, I didn’t want to push paper.” He put down his calculator and T-square and went off to teach surfing for Club Med? in Portugal.
It was while he was waiting for a wave, he saw one. He watched as it glided across the waves and waited for nothing. He was in love.
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open and close and soon had the formula
clearly in mind.
To be successful in the windsurfing business, you had to love to teach and Tinho loves teaching. Tinho even has a portable store. You’ll find it parked next to the water on the North side of SR 520 as you head for Cocoa Beach. It’s a silver step van and it pulls a trailer full of different size boards and a variety of sails. He takes what’s needed to the place where it’s needed most but this isn’t the first stop for a novice windsurfing student. The first place will be the store for a little time on a simulator Tinho designed. Windsurfing is, after all, a combination of balance and physics. You’ll also notice a combination of the fearless young blond boys of summer weaving through the waves and leaning into the wind with the gray hairs of the retired set.
“I gave up golf seven years ago,” a seventy-two year old former salesman from Michigan says as he ties his board securely on the rack of his small sports pickup. “Windsurfing gives me the right combination of exercise, fun, and inner peace.” The sparkle in his eyes confirmed his words.
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marketing. “We sponsor regatta style events and with all of the skill and the color of the sport, the press and the public are naturally attracted to it. Those events get the phone to ring.”
In an area where folks come in droves to watch a space shuttle launch, color zooming around on the waterways right next to NASA catches a lot of interest.
Tinho
Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activity is to build staff into a team, and there are four areas you should address to accomplish this.TELL ‘EM WHAT’S GOING ON Whether a business is large or small, communication is always at the top of staff complaints. Most bosses assume this means they s
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open and close and soon had the formula
clearly in mind.
To be successful in the windsurfing business, you had to love to teach and Tinho loves teaching. Tinho even has a portable store. You’ll find it parked next to the water on the North side of SR 520 as you head for Cocoa Beach. It’s a silver step van and it pulls a trailer full of different size boards and a variety of sails. He takes what’s needed to the place where it’s needed most but this isn’t the first stop for a novice windsurfing student. The first place will be the store for a little time on a simulator Tinho designed. Windsurfing is, after all, a combination of balance and physics. You’ll also notice a combination of the fearless young blond boys of summer weaving through the waves and leaning into the wind with the gray hairs of the retired set.
“I gave up golf seven years ago,” a seventy-two year old former salesman from Michigan says as he ties his board securely on the rack of his small sports pickup. “Windsurfing gives me the right combination of exercise, fun, and inner peace.” The sparkle in his eyes confirmed his words.
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marketing. “We sponsor regatta style events and with all of the skill and the color of the sport, the press and the public are naturally attracted to it. Those events get the phone to ring.”
In an area where folks come in droves to watch a space shuttle launch, color zooming around on the waterways right next to NASA catches a lot of interest.
Tinho
Are you tired of all the work at home gimmicks? So was I. I was getting tired of doing the same routine everyday. I was really tired of having someone else raising my son for me. I missed out on alot things that I should have been there for. But I was not, because I had pulled a double shift that night or someone did not show up so I covered for them at the job. I was not happy with my life and the way things were going.To be totally honest, I too thought all Home Based Businesses were scams. I would never give th
“I gave up golf seven years ago,” a seventy-two year old former salesman from Michigan says as he ties his board securely on the rack of his small sports pickup. “Windsurfing gives me the right combination of exercise, fun, and inner peace.” The sparkle in his eyes confirmed his words.
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marketing. “We sponsor regatta style events and with all of the skill and the color of the sport, the press and the public are naturally attracted to it. Those events get the phone to ring.”
In an area where folks come in droves to watch a space shuttle launch, color zooming around on the waterways right next to NASA catches a lot of interest.
Tinho
Does it sometimes take way longer than you expect to get fundamental ideas across to your audience?When you're promoting new products, processes, services, or best practices, does it take forever to "turn everyone around"? Do customers have trouble getting the most out of your products and services? Do employees have trouble helping your prospects and customers reap the benefits of what you offer?Maybe you -- or the experts who are helping you, whether internal or external -- are too smartn, and inner peace.” The sparkle in his eyes confirmed his words.
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marketing. “We sponsor regatta style events and with all of the skill and the color of the sport, the press and the public are naturally attracted to it. Those events get the phone to ring.”
In an area where folks come in droves to watch a space shuttle launch, color zooming around on the waterways right next to NASA catches a lot of interest.
Tinho also speaks out on the environmental side of things every time he gets
a chance. He is not a power boat or personal watercraft fan. “They waste energy and pollute the atmosphere,” he points out. “Windsurfing uses what’s there. Nothing is wasted. There is no pollution.”
That is another part of the puzzle that draws him toward the sport and something he teaches his two boys. “We have a duty to leave things better than
we find them,” he says.
Tinho has spent most of his life doing what he loves. He has introduced fun and adventure to people all over the country and around the world. He is proof that you can do something on a rainy, windy, gray Florida day. You can put a smile on your face and go for a ride on the wind.
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