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I Advice - What Traditional Business and MLM Can Learn From Each Other
“Take care of the earth and she will take care of you.” – Author UnknownMother Nature is a big believer in quid pro quo. Do something nice for her and she’ll do something nice for you. You see quid pro quo isn’t just some evil tool used by lobbyists like Jack Abramoff or mobsters like Tony Soprano.Actually, Mother Nature is a lot like a Soprano – Carmela, that is, Tony’s wife. She’s nurturing, fair minded, willing to drive you to football practice, and happy to slap you upside the head if you throw garbage out the car window. Being nice to Carmela makes good sense, even if Tony hasn’t figured that out yet after five seasons.The fact is maternal connections are very important for a healthy, prosperous life, especially when it comes to the mother of all mothers, Ma Nature. Treat her respectfully, and she’ll do good by you. That’s why on this day, Earth Day, it’s a good time not only to consider positive ways you can impact the planet and your friendly neighborhood ecosystem, but also ways you can improve your
That type of practice is not only out of date, but is offensive to the potential recruit and an insult to more modern, professional MLM companies. If you want to
The most dramatic exercise that we conduct in our High Impact Presentations workshop is called CEO for a Day. We promote each of our participants to CEO of their companies. We then ask that they each craft their opening message to their executive team and deliver it. What is dramatic about this activity is that our participants rise to the challenge and present themselves more powerfully and persuasively, as if they are the CEO.I’ve learned from conducting this exercise numerous times that sometimes all people need is to be given permission to project their best and most confident selves. And they do!CEOs are the people that we look up to (most of them anyways). Granted, not all of them have excellent communication skills, however, many of them do.Marcus Buckingham in The One Thing You Need to Know says this about leaders: “The leader’s role is to be able to paint a vision of a future that is better than where we are today and inspire others to work toward creating it.”I belie
Lesson No 1 - Recruiting Doesn't Work for MLMs
In the 50 years that MLM has been active, studies show that over 98% of MLMers fail. This is not much different from small business statistics generally, but it pays to look at the cause.
Unlike traditional business, there is really only one main reason that MLM fails, and that is the inability of the newcomer to recruit. The fact is that 98% of people simple can't recruit. 98% of people can't sell!
So what savvy MLM companies are doing right now is stopping their people from recruiting. Stopping them from selling. Instead, they are focussing on systematising the marketing process so that potential recruits come to them.
Lesson No 2 - Tell anyone who comes within 3 feet - Not!
This has been changed to "don't tell anyone unless they deliberately ask". Some traditional sales people still think that if they just talk loud enough and often enough and enthusiastically enough about their product or service, people will buy. 50 years of MLM proves this is not only incorrect, but counterproductive because it turns people right off!
If someone doesn't like you or trust you they won't buy from you anyway. Develop trust and respect first, and let your potential customer indicate to you whether or not to introduce your product/service. It's a little like dating: if you want to ask someone out, and they are avoiding eye contact with you or making other "non-engaged" signals, you would have to be stupid to think you could convince them with a self-promotional spiel.
Just like the more modern and progressive MLM companies, we must be certain that we're not out there desperately trying to convince potential clients. Instead, demonstrate value, earn trust and respect, and let the client come to you.
Lesson No 3 - Lying Just Makes People feel Ripped Off
Believe it or not the "curiosity close" is still being used by some big-name MLM companies. This little pearler could at best be described as dissembling, and at worst as an outright lie. You know how this one goes. The recruiter says something like "I'm having a little get together at my place for a few special people and I wonder if you'd like to come along." You say "Is this the XYZ MLM company?". And they say something like "No, it's a new small business opportunity that's been very successful in blah blah blah." You can ask all you want, getting only avoidance or a lie as a response, but when you turn up you'll find a representative from the XYZ MLM company ready to give a presentation.
That type of practice is not only out of date, but is offensive to the potential recruit and an insult to more modern, professional MLM companies. If you want to m
Article Marketing to English Speaking People Trina L.C. SonnenbergHave you ever noticed, in online communities, such as forums, that there are many people who are not native to English? Most, if not all, are attempting to market their businesses, products, what have you, to English speaking people.This can put them (you) at a great disadvantage; the lack of command of the English language. Of course, there are many English natives who lack command of their own language, but that is an article for another time.If you happen to be from a non-English speaking location, and are not fluent in the language, there is something you can do to more effectively communicate your message to an English speaking audience, without having to worry about your text being understood.When you are attempting to communicate with others through the written word, the writing is critical. You won't appear businesslike, or professional, or even e
Unlike traditional business, there is really only one main reason that MLM fails, and that is the inability of the newcomer to recruit. The fact is that 98% of people simple can't recruit. 98% of people can't sell!
So what savvy MLM companies are doing right now is stopping their people from recruiting. Stopping them from selling. Instead, they are focussing on systematising the marketing process so that potential recruits come to them.
Lesson No 2 - Tell anyone who comes within 3 feet - Not!
This has been changed to "don't tell anyone unless they deliberately ask". Some traditional sales people still think that if they just talk loud enough and often enough and enthusiastically enough about their product or service, people will buy. 50 years of MLM proves this is not only incorrect, but counterproductive because it turns people right off!
If someone doesn't like you or trust you they won't buy from you anyway. Develop trust and respect first, and let your potential customer indicate to you whether or not to introduce your product/service. It's a little like dating: if you want to ask someone out, and they are avoiding eye contact with you or making other "non-engaged" signals, you would have to be stupid to think you could convince them with a self-promotional spiel.
Just like the more modern and progressive MLM companies, we must be certain that we're not out there desperately trying to convince potential clients. Instead, demonstrate value, earn trust and respect, and let the client come to you.
Lesson No 3 - Lying Just Makes People feel Ripped Off
Believe it or not the "curiosity close" is still being used by some big-name MLM companies. This little pearler could at best be described as dissembling, and at worst as an outright lie. You know how this one goes. The recruiter says something like "I'm having a little get together at my place for a few special people and I wonder if you'd like to come along." You say "Is this the XYZ MLM company?". And they say something like "No, it's a new small business opportunity that's been very successful in blah blah blah." You can ask all you want, getting only avoidance or a lie as a response, but when you turn up you'll find a representative from the XYZ MLM company ready to give a presentation.
That type of practice is not only out of date, but is offensive to the potential recruit and an insult to more modern, professional MLM companies. If you want to
Life insurance is something almost all of us here in Nevada need, yet it is something almost none of us want to think about. But if you have a family, if you have loved ones who count on you and whose economic lives would be adversely affected by your death then you owe them the peace of mind which life insurance provides.So now the question becomes, which kind of life insurance policy do you take out, whole life or term life?For many people a term life policy initially looks more appealing due to the fact that the monthly premiums are less to begin with. But don’t be fooled by first impressions. A term policy’s price is based on your age as well as the amount of the policy. With term insurance your policy expires after a certain number of years (known as the term of the policy) and if you want your coverage to continue you’ll need to take out a new policy – at a much higher monthly premium. If you start buying term insurance at a young age, you may be forced to renew the policy four or five times during your
If someone doesn't like you or trust you they won't buy from you anyway. Develop trust and respect first, and let your potential customer indicate to you whether or not to introduce your product/service. It's a little like dating: if you want to ask someone out, and they are avoiding eye contact with you or making other "non-engaged" signals, you would have to be stupid to think you could convince them with a self-promotional spiel.
Just like the more modern and progressive MLM companies, we must be certain that we're not out there desperately trying to convince potential clients. Instead, demonstrate value, earn trust and respect, and let the client come to you.
Lesson No 3 - Lying Just Makes People feel Ripped Off
Believe it or not the "curiosity close" is still being used by some big-name MLM companies. This little pearler could at best be described as dissembling, and at worst as an outright lie. You know how this one goes. The recruiter says something like "I'm having a little get together at my place for a few special people and I wonder if you'd like to come along." You say "Is this the XYZ MLM company?". And they say something like "No, it's a new small business opportunity that's been very successful in blah blah blah." You can ask all you want, getting only avoidance or a lie as a response, but when you turn up you'll find a representative from the XYZ MLM company ready to give a presentation.
That type of practice is not only out of date, but is offensive to the potential recruit and an insult to more modern, professional MLM companies. If you want to
In the first of a series of articles, Stephen Morgan tries to wrestle with the oft misunderstood lending criteria that Modern Day Financial Institutions use to help fuel their financial expansion and growth but at what expense?Hardly a month seems to go by when the Media isn’t reporting some incidence of the suicide or attempted suicide of some individual who has taken the unfortunate decision that death seems preferable to having to come to terms with dealing with steadily amassing debts.Now perhaps I am alone in this (I hope I am not) but there is something rather repugnant about a Society that tolerates the instance of someone choosing death rather than come to terms with the unfortunate situation they find themselves in.In the latest story, the case involved a young man who found himself the recipient of threats of debt collection agencies calling on behalf of a high street Bank in the United Kingdom who quite frankly should have known better.The amount involved was roughly the equivalent of ?150
Just like the more modern and progressive MLM companies, we must be certain that we're not out there desperately trying to convince potential clients. Instead, demonstrate value, earn trust and respect, and let the client come to you.
Lesson No 3 - Lying Just Makes People feel Ripped Off
Believe it or not the "curiosity close" is still being used by some big-name MLM companies. This little pearler could at best be described as dissembling, and at worst as an outright lie. You know how this one goes. The recruiter says something like "I'm having a little get together at my place for a few special people and I wonder if you'd like to come along." You say "Is this the XYZ MLM company?". And they say something like "No, it's a new small business opportunity that's been very successful in blah blah blah." You can ask all you want, getting only avoidance or a lie as a response, but when you turn up you'll find a representative from the XYZ MLM company ready to give a presentation.
That type of practice is not only out of date, but is offensive to the potential recruit and an insult to more modern, professional MLM companies. If you want to
Borrowing money from banks and other financial institutions is not always easy, especially if you want to borrow a large sum of money for specific purposes. In some instances, although you may have good credit standing and you have no history of poor credit management, banks and financial institutions will still feel reluctant to extend you a loan. This is especially true if the amount you want to take out is rather big. If you are really in dire need of a large amount of money for specific purposes such as expanding your business or starting out a business, you may want to look into getting secured loans instead of unsecured loans.Although you may need to pledge your property to the bank to serve as security for your loan, getting a secured loan still has many advantages. For one thing, it is easier for your loan application to be approved if you have collateral, than when you do not have any properties which will serve as security for the loan.Banks and financial institutions will extend larger loans to people
That type of practice is not only out of date, but is offensive to the potential recruit and an insult to more modern, professional MLM companies. If you want to make your company a hated household name, just avoid telling the truth, avoid telling the price, avoid answering your clients' questions honestly and forthrightly. That'll do it every time.
Lesson No 4 - It Really is all about People
One thing that even the worst MLM companies have done, because they realised the incredible importance of it, is to attend to people's personal and professional development. Ongoing training, motivation and inspiration has almost always been a vital strategy. MLM companies have realised, better than most of us, that success has far more to do with our self-image than we can possibly imagine.
MLM realised this early because there were so few success stories compared to the millions of people who tried it, that the successful people stood out like beacons. Without exception they had a clear perception of themselves as people who deserved success and were comfortable with success, and were prepared to learn and to grow. That's why MLM has focussed so strongly on people development.
Where they’ve got it wrong is in misunderstanding what self-esteem is (that self respect does not mean having a large opinion of oneself) and in selling dreams (and silly pop psychology) instead of knowledge, skills, responsibility and accountability.
Traditional businesses on the other hand have been very slow to fully appreciate the importance of growing personally and professionally, both for the owner and for the employees.
Take a look at the best, progressive MLM companies and see what they're doing to foster their people. Can we do this as well or better? This is the key to our success.
Suggestions:
• Take care of yourself. Get enough sleep, enough exercise, enough rest, enough family time, good nutrition. Take good care of the machine because there isn't a warranty!
• Always be learning. It doesn't have to be a formal course of study. You can buy a book, do an internet study program, research and gather information. Just always be learning.
• Have interests outside of work. Give yourself time to enjoy them. Don't wear your business hat to family or social events.
• Learn from other people's mistakes. Be observant, work out what they did that worked or didn't work and consider how it could have been done better.
• Learn from your own mistakes but don't dwell on them. What happened? What needs to change? What do I do next?
• Be aware of your emotions. Stress, anger, fear, worry, all of these have no place
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