es.

All I want to know is where they got bored or lost interest.

And every time they tell me where they got bored (especially if multiple people are telling me the same thing), I completely eliminate that part of the ad. Then, I simply ask them to read it again...until they get bored. Over and over again, until they are no longer bored reading it.

Now, this does take time. And if you're on a tight deadline, it may not be practical. But

If you want to make editing your sales letters and ads both extremely easy on yourself and better for your overall response, then this article will show you how.

Look, if you do enough research for your ads and sales letters, you will almost always have way more content than you can use in your ad.

In fact, the biggest challenge in cases where you have dozens and dozens of pages of content is not what to put in...but what to leave out.

If you leave in too much information readers don't care about, you'll lose readership and, thus, sales.

On the other hand, if you cut out information that should stay -- information people want to read more about, and that helps advance the sale -- then, again, you'll lose response and sales.

So what's the solution?

This: When you're editing your sales letter or ad -- and you're going through it sentence by sentence, and paragraph by paragraph –- simply cut out each and every sentence that doesn't "wow" your market.

In other words, if a sentence, paragraph or even an entire page doesn't make your readers say, "Wow! This is absolutely fascinating!", cut it.

The idea being to have an ad where every single sentence is so interesting, your readers can't get enough of it.

What I like to do is find someone in the market (preferably several people) I'm writing to and ask them to read my ad before anyone else (including other copywriters).

But –- and this is important -- I tell them not to read the whole ad. Just to the point where they are no longer interested in what I'm saying.

This is important. At this point, I don't want to know what they "think" of the ad. I don't want to know if they want to buy the product (yet). I don't even want to know if they found any misspellings or grammatical mistakes.

All I want to know is where they got bored or lost interest.

And every time they tell me where they got bored (especially if multiple people are telling me the same thing), I completely eliminate that part of the ad. Then, I simply ask them to read it again...until they get bored. Over and over again, until they are no longer bored reading it.

Now, this does take time. And if you're on a tight deadline, it may not be practical. But i

ou leave in too much information readers don't care about, you'll lose readership and, thus, sales.

On the other hand, if you cut out information that should stay -- information people want to read more about, and that helps advance the sale -- then, again, you'll lose response and sales.

So what's the solution?

This: When you're editing your sales letter or ad -- and you're going through it sentence by sentence, and paragraph by paragraph –- simply cut out each and every sentence that doesn't "wow" your market.

In other words, if a sentence, paragraph or even an entire page doesn't make your readers say, "Wow! This is absolutely fascinating!", cut it.

The idea being to have an ad where every single sentence is so interesting, your readers can't get enough of it.

What I like to do is find someone in the market (preferably several people) I'm writing to and ask them to read my ad before anyone else (including other copywriters).

But –- and this is important -- I tell them not to read the whole ad. Just to the point where they are no longer interested in what I'm saying.

This is important. At this point, I don't want to know what they "think" of the ad. I don't want to know if they want to buy the product (yet). I don't even want to know if they found any misspellings or grammatical mistakes.

All I want to know is where they got bored or lost interest.

And every time they tell me where they got bored (especially if multiple people are telling me the same thing), I completely eliminate that part of the ad. Then, I simply ask them to read it again...until they get bored. Over and over again, until they are no longer bored reading it.

Now, this does take time. And if you're on a tight deadline, it may not be practical. But

agraph –- simply cut out each and every sentence that doesn't "wow" your market.

In other words, if a sentence, paragraph or even an entire page doesn't make your readers say, "Wow! This is absolutely fascinating!", cut it.

The idea being to have an ad where every single sentence is so interesting, your readers can't get enough of it.

What I like to do is find someone in the market (preferably several people) I'm writing to and ask them to read my ad before anyone else (including other copywriters).

But –- and this is important -- I tell them not to read the whole ad. Just to the point where they are no longer interested in what I'm saying.

This is important. At this point, I don't want to know what they "think" of the ad. I don't want to know if they want to buy the product (yet). I don't even want to know if they found any misspellings or grammatical mistakes.

All I want to know is where they got bored or lost interest.

And every time they tell me where they got bored (especially if multiple people are telling me the same thing), I completely eliminate that part of the ad. Then, I simply ask them to read it again...until they get bored. Over and over again, until they are no longer bored reading it.

Now, this does take time. And if you're on a tight deadline, it may not be practical. But

d ask them to read my ad before anyone else (including other copywriters).

But –- and this is important -- I tell them not to read the whole ad. Just to the point where they are no longer interested in what I'm saying.

This is important. At this point, I don't want to know what they "think" of the ad. I don't want to know if they want to buy the product (yet). I don't even want to know if they found any misspellings or grammatical mistakes.

All I want to know is where they got bored or lost interest.

And every time they tell me where they got bored (especially if multiple people are telling me the same thing), I completely eliminate that part of the ad. Then, I simply ask them to read it again...until they get bored. Over and over again, until they are no longer bored reading it.

Now, this does take time. And if you're on a tight deadline, it may not be practical. But

es.

All I want to know is where they got bored or lost interest.

And every time they tell me where they got bored (especially if multiple people are telling me the same thing), I completely eliminate that part of the ad. Then, I simply ask them to read it again...until they get bored. Over and over again, until they are no longer bored reading it.

Now, this does take time. And if you're on a tight deadline, it may not be practical. But it's an all but fool-proof way to edit out anything that isn't absolutely fascinating to your market without having to guess about it.