Tags |
|
|
Links |
|
|
I Advice - Public Speaking: Top Ten Ways to Make Money Public Speaking
Work on becoming better and guess what, you naturally grow bigger. But pushing for size by itself makes you fatter, not bigger, less specialized and easier to succumb to the vagaries of internal and external forces. Often you lose what made you viable in the first place. A chicken that has wings does not mean it can fly. Similarly the big companies are not necessarily the better ones. Many Asian conglomerates learned this to their despair in 1997 financial crisis - there is no safety net in being big. As a matter of fact, the bigger they were, the harder they fell. The list includes many of the Asian “giants” and conglomerates such as the Korean banks, the Hanbo Steel, Sammi Steel, Jinro Ltd and Kia group, the Indonesian state-owned banks Bank Dagang Negara, Bank Bumi Daya, Bank Negara, Bank Rakyat and Bank Exim and other banks as well a
WEBCASTS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.
TRAINING COMPANIES
In this case a company hires you to deliver the
"Yes Joe, I already KNOW I need to go back to my existing client list."I hear that from contractors all the time. They’ve been in business for several years, have personally dealt with a couple of hundred people and have them listed somewhere—on cards in a box, in an old rolodex or in their accounting software.They suspect they are a good source for additional work and they know deep down that they are at fault for not contacting them. One contractor proudly exclaimed to me, "They don’t want me to contact them Joe, I’ve already taken all their money!"In the sales and marketing world we now live, that philosophy is short-sighted if you want to do business on a regular basis. Clients have to give you permission to contact them. From "do not call" lists to spam filter software and delete buttons, all the traditional methods of getting in
This is my overriding principle that came from years of hard knocks trying to get people to hire me to speak. I get more speaking engagements than I ever had before when I quit trying to sell them and began selling my knowledge in as many different formats as possible. The idea is that infinitely more people can buy what you know through books, tapes, CDs, Ebooks and videos than could ever hire you to speak. Your name recognition because of your knowledge distribution makes speaking engagements much easier to come by because the people that could hire you have already heard you and your message on your knowledge based products. In the mean time, the money from the product sales keeps your business thriving.
GET SPONSORSHIP
You can get other companies to sponsor your speaking fee so they can be associated with your message when you speak. Stop and think of what kinds of groups would want to be associated with your message. Let's say you speak to the banking industry. Maybe mortgage, or mutual fund companies would sponsor you. Maybe bank equipment companies would. Think of anyone who would want to have exposure to your target audience then simply make a proposal to their public relations department.
GET DIRECTLY PAID
This is pretty straight forward. You speak to a corporation, association, civic group, or anyone who would hire you and they pay you directly. Most of the time you should try to get a deposit up front of about 50 percent and the balance either before the event, or the day of the event. You will use various methods to get hired. I have had the greatest success in my career getting hired to speak by promoting myself properly on the Internet.
SPEAKERS BUREAUS
A speakers bureau is a for profit organization that locates speakers for paying clients. The speakers bureau normally takes a percentage of your gross fee. The percentage is usually in the 15 to 30 percent range with the average fee being 25 percent. It is very difficult to start with speakers bureaus unless you are a bonafide celebrity and your fees are substantial. You must remember they get paid on straight commission and the higher your fee, the more they make. Also, unless you have a proven track record, a speakers bureau will be afraid to put you in front of one of their clients because if you bomb they could lose many more bookings from the same client. You must also supply the bureau with promotional materials that don't have your contact information so anyone that sees the material will contact the bureau directly and not you.
PUBLIC SEMINARS
This is another fairly simple idea, but that doesn't mean it's simple to do. Basically you promote your seminar to the public and they buy tickets to attend. You could also promote it to corporate management and get them to buy tickets for their employees to attend. I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email magazine.
TELEPHONE SEMINARS
This can be a form of public seminar, or it can be done for private groups. You arrange for a telephone bridge line (very inexpensive), or a conference call (can be VERY expensive). You have participants call in and you deliver the seminar over the telephone. This saves a tremendous amount of money on travel expenses for you and the participants along with all kinds of savings for the participants (travel, time, etc.) For visuals you can have the participants sitting in front of their computer while on the phone. You tell them what web page to visit to see your visuals. I have produced a CD set on this topic. http://www.antion.com/teleseminarkit.htm
WEBCASTS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.
TRAINING COMPANIES
In this case a company hires you to deliver thei
Do you know how to recognize your ideal client for your business? Do you have any idea of the characteristics of your ideal client? Have you taken time to select criteria you will use to decide whether you will do business with someone or not? The honest answer from too many of you will be NO to these questions. And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.My suggestion to you is to take a more strategic approach. And this means that you must define your ideal client. For advice on how to do that, I refer to one of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - w
GET DIRECTLY PAID
This is pretty straight forward. You speak to a corporation, association, civic group, or anyone who would hire you and they pay you directly. Most of the time you should try to get a deposit up front of about 50 percent and the balance either before the event, or the day of the event. You will use various methods to get hired. I have had the greatest success in my career getting hired to speak by promoting myself properly on the Internet.
SPEAKERS BUREAUS
A speakers bureau is a for profit organization that locates speakers for paying clients. The speakers bureau normally takes a percentage of your gross fee. The percentage is usually in the 15 to 30 percent range with the average fee being 25 percent. It is very difficult to start with speakers bureaus unless you are a bonafide celebrity and your fees are substantial. You must remember they get paid on straight commission and the higher your fee, the more they make. Also, unless you have a proven track record, a speakers bureau will be afraid to put you in front of one of their clients because if you bomb they could lose many more bookings from the same client. You must also supply the bureau with promotional materials that don't have your contact information so anyone that sees the material will contact the bureau directly and not you.
PUBLIC SEMINARS
This is another fairly simple idea, but that doesn't mean it's simple to do. Basically you promote your seminar to the public and they buy tickets to attend. You could also promote it to corporate management and get them to buy tickets for their employees to attend. I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email magazine.
TELEPHONE SEMINARS
This can be a form of public seminar, or it can be done for private groups. You arrange for a telephone bridge line (very inexpensive), or a conference call (can be VERY expensive). You have participants call in and you deliver the seminar over the telephone. This saves a tremendous amount of money on travel expenses for you and the participants along with all kinds of savings for the participants (travel, time, etc.) For visuals you can have the participants sitting in front of their computer while on the phone. You tell them what web page to visit to see your visuals. I have produced a CD set on this topic. http://www.antion.com/teleseminarkit.htm
WEBCASTS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.
TRAINING COMPANIES
In this case a company hires you to deliver the
Affiliate Marketing is one of the most promising ways to make money online. It has so much potential that every one of us is fascinated about affiliate marketing. Moreover as it is free to join in, many affiliate marketers are enthusiastic in joining the affiliate programs to earn money through internet.As the affiliate marketing programs offer and pay a regular commission more and more people are attracted to it. Work at home moms and students are the main takers of the affiliate marketing as their part-time job. Even some of the people are taking this affiliate marketing as a full fledged profession thereby saying good-bye to their day jobs due to its high income generating potential.It is true that Affiliate Marketing has a good potential to leave the day jobs, but it has some downfalls too. One should check all the positives and the nega
SPEAKERS BUREAUS
A speakers bureau is a for profit organization that locates speakers for paying clients. The speakers bureau normally takes a percentage of your gross fee. The percentage is usually in the 15 to 30 percent range with the average fee being 25 percent. It is very difficult to start with speakers bureaus unless you are a bonafide celebrity and your fees are substantial. You must remember they get paid on straight commission and the higher your fee, the more they make. Also, unless you have a proven track record, a speakers bureau will be afraid to put you in front of one of their clients because if you bomb they could lose many more bookings from the same client. You must also supply the bureau with promotional materials that don't have your contact information so anyone that sees the material will contact the bureau directly and not you.
PUBLIC SEMINARS
This is another fairly simple idea, but that doesn't mean it's simple to do. Basically you promote your seminar to the public and they buy tickets to attend. You could also promote it to corporate management and get them to buy tickets for their employees to attend. I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email magazine.
TELEPHONE SEMINARS
This can be a form of public seminar, or it can be done for private groups. You arrange for a telephone bridge line (very inexpensive), or a conference call (can be VERY expensive). You have participants call in and you deliver the seminar over the telephone. This saves a tremendous amount of money on travel expenses for you and the participants along with all kinds of savings for the participants (travel, time, etc.) For visuals you can have the participants sitting in front of their computer while on the phone. You tell them what web page to visit to see your visuals. I have produced a CD set on this topic. http://www.antion.com/teleseminarkit.htm
WEBCASTS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.
TRAINING COMPANIES
In this case a company hires you to deliver the
If you'd like to know how you can buy a large, multi-million dollar business -- one that pays you a fat, six-figure salary year in, and year out -- and be able to do it even if you have rotten credit with a recent bankruptcy on your record, then this article will show you how. Listen: People I talk to about buying businesses always hear me rail about how it's actually faster, easier and cheaper for you to buy large businesses (worth a million dollars or more) than small businesses, and that the reason why is because of this thing called investor financing -- as opposed to owner financing, bank financing, government loan financing, etc. In other words, say you filed bankruptcy last year. If you go out and try to do something under your name, you’re never going to be able to do anything. The business brokers, ban
PUBLIC SEMINARS
This is another fairly simple idea, but that doesn't mean it's simple to do. Basically you promote your seminar to the public and they buy tickets to attend. You could also promote it to corporate management and get them to buy tickets for their employees to attend. I avoided public seminars for years because of the risk and expense involved in printing and mailing brochures. Now I do lots of public seminars because I can promote them at no cost through my website and email magazine.
TELEPHONE SEMINARS
This can be a form of public seminar, or it can be done for private groups. You arrange for a telephone bridge line (very inexpensive), or a conference call (can be VERY expensive). You have participants call in and you deliver the seminar over the telephone. This saves a tremendous amount of money on travel expenses for you and the participants along with all kinds of savings for the participants (travel, time, etc.) For visuals you can have the participants sitting in front of their computer while on the phone. You tell them what web page to visit to see your visuals. I have produced a CD set on this topic. http://www.antion.com/teleseminarkit.htm
WEBCASTS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.
TRAINING COMPANIES
In this case a company hires you to deliver the
Moving to a new city can be stressful on an adult and on a child. But you can make it a new adventure too. Having a positive attitude and making a child feel safe and secure can go a long way in making a move to a new city go smoothly. When searching for a new home, you may want to focus on neighborhoods that have lots of children of various age groups, nearby city parks and sporting complexes. Also activities such as movies, miniature golf, amusement parks and local attractions are nice. For instance, if you are moving to Florida, maybe look for a home in close proximity to the beach, a lake or river where you can enjoy the sunshine while splashing in the water, riding on a boat, or trying to water ski. If you are moving to North Carolina, living near the mountains where you can hike, snow ski, or sled may be appealing to children too.Once yo
WEBCASTS
This is similar to telephone seminars except you are using the Internet instead of a telephone to hold the seminar.
TRAINING COMPANIES
In this case a company hires you to deliver their programs to public seminar participants, or to participants all from the same private company. Career Track, SkillPath Seminars and Fred Pryor Seminars are examples of companies who hire seminar leaders. In some cases you can develop programs for the seminar company and get a higher fee for delivering that program and a fee each time it is delivered by another seminar leader. You also get a percentage of all the back of room products you sell. These companies can keep you on the road quite a bit so you better be ready to travel and don't think each event will be in the Bahamas . . .Your events are more likely to be in places like Toledo, Cleveland and Columbus. These are relatively low paying jobs when compared to the kind of money you can get promoting your own speeches and seminars.
SPEAK FREE TO PROMOTE YOUR BUSINESS
Many professionals speak or give free public seminars to help get clients. Attorneys, doctors, dentists, accountants, real estate agents, lawyers, home builders and many other people from a wide variety of professions give seminars to promote their business and to gain clients directly from the seminars. To do this effectively you must not spend the entire seminar promoting yourself. You must give the participants good information with the idea of establishing yourself or your company as the expert. There is certainly nothing wrong with showing people how complicated things are and even though they can do it themselves, it might not be a wise thing to do. For instance, you could be a plumber giving a seminar on how to remodel your bathroom. You tell the participants every little detail of how to do it and also tell them the perils if they do it wrong. No one will complain that you were just giving a sales pitch, but many will think to themselves, "Maybe this is too much to tackle by myself. Maybe I should hire this person to either help me or do it for me."
SPEAK AS PART OF YOUR JOB
Many companies have their own speakers bureau. Normally the only reason it exists is as a public relations tool to provide a good image of their company to the community. One of the ways you can speak for pay in your company is to volunteer to be in the speakers bureau. As long as you are on company time when you are speaking, you are indirectly getting paid to speak. If they always ask you to speak after hours on your own time, well that's a different story. You still might want to do it to continue to become a better speaker. Another way to get paid to speak in your job is to join the training staff of your company, or start one if one doesn't exist. You can simply target a problem the company is having and work up a program to train others in the company on how to solve the problem. Suggest a few sessions to your boss to see how it goes. If you get results, chances are they will want you to do the same program for others in the company.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.willuadd.com/article/161932/willuadd-Public-Speaking-Top-Ten-Ways-to-Make-Money-Public-Speaking.html">Public Speaking: Top Ten Ways to Make Money Public Speaking</a>
BB link (for phorums):
[url=http://www.willuadd.com/article/161932/willuadd-Public-Speaking-Top-Ten-Ways-to-Make-Money-Public-Speaking.html]Public Speaking: Top Ten Ways to Make Money Public Speaking[/url]
Related Articles:
The Wonders of Wordtracker: It's More than a Hunt for Keywords
Free Advertising for Lazy People
Free Classified Ads For Traffic
Bookmark it:
|