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I Advice - Speech Presenting - Seven Ways to Tailor Your Speech to the Audience
In today’s competitive market, finding an affordable mortgage might not be as hard as you think. With mortgage companies literally competing for your business, the plethora of information available to you might cause your head to spin. Don’t worry. There is a simple solution. Using online resources to find the perfect mortgage broker will help you narrow down your choices quickly and might prove to be the most time efficient solution.Before you begin your search, keep in mind what you can
When you look around, it's amazing how many people are putting some of their extra cash into a real estate investment. Is it just that as the baby boomers get older, more of them are panicking about having enough money for retirement? Or is it just that all the reality shows on television about remodeling rooms and homes has given people the urge to remodel something?Either way, there's no doubt that plenty of people make good money from real estate, and so can you. But although you ma
Here are the Seven Strategies to Target Your Business Presentation Message With Laser-Like Precision
1. Research your audience prior to the presentation.
The more you know about your audience the more likely you are able to connect with them. I'm often blown away by the number of business people who just don't bother to find out anything about their audience. The more specific you can be the better. For example one of the best briefs I received from a client was the following description of the audience:
"The majority of the group are on a two days, two nights, four off roster. These are largely process technicians. The remainder are on a five-days-on two-days-off roster. Day shift people include tradespeople (we call them maintenance technicians) and lab, administration and professional employees. Average tenure across the group is eight years ranging up to over 30 years. Average age across the group is 38 years. Gender Split: Females 6 per cent, Males 94 per cent"
What a great start and fantastic research statistics on the audience. From this I could work out nearly half the audience hadn't been with the company very long, they were predominantly a younger audience and mostly male! This provided a strong foundation to tailor my message to connect with this group. Please note this was an exceptionally good briefing from the client and most of the time you will have to do
Do your ads create buyers? You're only as good as your campaign strategy. If you don't have a strong online landing page for your print and online ads you are missing the essential ingredient that turns visitors into customers.When you create a landing page campaign here are the seven things you should avoid:1. Don’t Forget to Determine Your Customer GoalDetermine the most important action you want from your visitor. If you obtain this result, you can deem your landing pa
1. Research your audience prior to the presentation.
The more you know about your audience the more likely you are able to connect with them. I'm often blown away by the number of business people who just don't bother to find out anything about their audience. The more specific you can be the better. For example one of the best briefs I received from a client was the following description of the audience:
"The majority of the group are on a two days, two nights, four off roster. These are largely process technicians. The remainder are on a five-days-on two-days-off roster. Day shift people include tradespeople (we call them maintenance technicians) and lab, administration and professional employees. Average tenure across the group is eight years ranging up to over 30 years. Average age across the group is 38 years. Gender Split: Females 6 per cent, Males 94 per cent"
What a great start and fantastic research statistics on the audience. From this I could work out nearly half the audience hadn't been with the company very long, they were predominantly a younger audience and mostly male! This provided a strong foundation to tailor my message to connect with this group. Please note this was an exceptionally good briefing from the client and most of the time you will have to d
Do you need make money at home ideas? Can your idea make you money?When you trying to figure out ideas, realize that the more people that want something the better it is for you and your make money at home idea.If you are the only one that is interested, then at best it will be a great hobby. The more demand there is for your idea, the better. Even with less demand, you can be successful, but you must be even better to find your target market.Realize also, that if you can m
"The majority of the group are on a two days, two nights, four off roster. These are largely process technicians. The remainder are on a five-days-on two-days-off roster. Day shift people include tradespeople (we call them maintenance technicians) and lab, administration and professional employees. Average tenure across the group is eight years ranging up to over 30 years. Average age across the group is 38 years. Gender Split: Females 6 per cent, Males 94 per cent"
What a great start and fantastic research statistics on the audience. From this I could work out nearly half the audience hadn't been with the company very long, they were predominantly a younger audience and mostly male! This provided a strong foundation to tailor my message to connect with this group. Please note this was an exceptionally good briefing from the client and most of the time you will have to d
Term life insurance shopping is easier than shopping for the equity based permanent plans. It is much easier to compare term life insurance because it is the simplest form of all life insurance policies. Term life insurance consists of a few things that make your shopping relatively easy. Term life insurance means that there is a definite term or period of time that you are insured. The insurance coverage will cease at the end of the term period. The first thing that you must choose is the time
What a great start and fantastic research statistics on the audience. From this I could work out nearly half the audience hadn't been with the company very long, they were predominantly a younger audience and mostly male! This provided a strong foundation to tailor my message to connect with this group. Please note this was an exceptionally good briefing from the client and most of the time you will have to d
If your goal is to succeed in internet marketing you will need plenty of discipline, fortitude and sticktoitiveness. Don’t be led down the primrose path by some online guru who will tell you, you’ll make thousands of dollars in the next half hour if you follow their system.Internet marketing is difficult and don’t let anyone tell you differently. Sure, there are plenty of people making money online. However you don’t hear about the thousands or more who never make it.One of the rea
2. Find Out What Your Audience Want.
Again ask key questions of the event organiser such as 'What are the key issues impacting on your industry, business or members?' I always try and meet as many of the audience as possible prior to a presentation as ask "what's on your mind at the moment and what do you want to get out of this presentation?” Be specific.
Here's an example I used for a recent presentation for entrepreneurs and venture capitalists. I discovered most potential investors will want to know 3 things when trying to raise finds. What are the sales projections? Who are your target customers? What is the exit strategy? Provide this and you've won them over.
3. Use Examples.
Nothing builds empathy and rapport with your audience as powerfully as examples. Remember you are selling intangible ideas and practical examples make these ideas more memorable, believable and tangible.
4. Use Vignettes.
No, this is not a type of dressing you put on your salad! It is a short story, example or incident. The key point is they are easy to remember and tell. But they must be short and relevant.
5. Use Metaphors.
These are powerful words that conjure up vivid images in the minds of your audience. They are a proven speechwriting technique. I recently heard former
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