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Email Marketing - 3 Step Process for Developing Relationships Online er.NET development methodology.Email marketing has become one of the most popular and most lucrative low cost marketing methods out there today. This has to do mostly with the lack of paper products and the lack of time consuming envelope stuffing and stamping that goes along with traditional mail marketing – email marketing achieves the same benefits (in fact more benefits) than this traditional method, without the hassle. How can you develop relationships with clients online through email marketing? Here are three steps to take:1. Build your List. The most difficult part of email marketing is building a suitable list of email addresses to which you can send your advertisements. There are several ways to do this, and some are more effective than others. You can purchase lists in their entirety from third party vendors, you can spend some time creating your own by setting up informational sites where viewers can request additional information via email (slower, but often more effective), or you can simply have a request for more info placed on your own site.2. Send your Emails. Make use of your list, and send informative, interesting emails that will draw people to your website.3. Track your Progress. Use bounce-back emails and unsubscribe lists to determine how well your email marketing is working. Have customers tell you where they found out about your site in follow-up emails. Develop your relationshi The Faster.NET Framework in Action: A Case Study For a project for which time to market is a critical objective for the customer, HSS evaluates the project against its Faster.NET tool set to determine which tools will be most effective. HSS has measurements for the effectiveness and impact of the tools. These measurements enable HSS engineers to determine the most effective tools to use for a given project. As an example, one migration tool enables the company to migrate an existing VB/ASP application to .NET with a productivity of 900 to 1,000 lines of code per programmer per day. With this measurement, HSS can estimate the length of time needed to migrate the application. Leveraging its tool sets enables HSS to achieve development savings at every phase and for every task of a project. The following case study illustrates this. Project Needs A company approached HSS because its web application, written in ASP, was not sufficiently stable. The ASP code needed to be migrated to .NET, which required re-architecting the application to .NET standards. Using Faster.NET Tools The HSS development team increased time to market for this project by applying Faster.NET tools as follows: Step 1: Choosing Form Over Function Kills Your Site Company Profile
Hanu Software Solutions Inc. (HSS) is a global consulting and IT services company that provides end-to-end software solutions for various industries including publishing, finance, insurance, and retail. Headquartered in Monmouth Junction, NJ, and with an offshore development center in Gurgaon (New Delhi), India, HSS offers a unique value proposition to our customers. The company believes in providing the highest quality software solutions at a very cost-effective rate.
HSS offers a wide range of services including business process outsourcing, onsite technical consulting, offshore software development, and product lifecycle management. By combining domain expertise with low cost offshore development, the HSS Offshore Delivery Model delivers customer solutions at a cost savings of up to 45%, with enhanced productivity and faster time to market.Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Everything you do must be designed to be as easy for the visitor to understand as possible. Everything should be functional first.If you put form before function, you sacrifice your visitor's best interest for your own preferences. By definition, putting form over function means you sacrifice function--you make it harder to perform whatever task is supposed to be performed. You give up ease of use or simplicity in order to make it look nicer. Basically, you wind up with a lot of icing and no cake.Don't get me wrong--form often accentuates function, just like icing accentuates a cake. Something that is visually pleasing often increases the usability by making it more attractive or by using visual elements to increase understanding. Creative design can often be used to make a task easier to perform. It can entice the visitor to take whatever action you want them to take.However, on the web, there are frequently contests between form and function. Designers make choices between whether to make something look nicer or make it simpler and easier to use. For example, these are common ways of sacrificing function:Using an uncommon style of links that makes it hard to recognize the links.Putting a textured background behind the copy, even though it Background HSS’s technology-centric solutions center delivers exceptional customer value by using innovative and specialized tools and processes that are unique in nature. This paper illustrates how Faster.NET, a development framework developed by the HSS .NET Center of Excellence (COE), enables the company’s technology-aligned service organization to deliver exceptional value to its business and technology customers, strengthening their competitive advantage. The .NET COE: Delivering Agile Solutions on a Microsoft Platform The HSS COE for .NET is aligned along the Microsoft platform and tool sets and provides business-critical solutions to a variety of technology and business domains. This COE has collective IT experience of 200 person-years and .NET experience of more than 75 person-years. Other key facts are: Staff 45 Started 2002 Number of executed projects 30 Location Gurgaon, India Faster.NET – The HSS Development Framework for .NET Solutions The continuing improvement work that HSS has done with the .NET COE has led the company to create a framework for offering scalable, on-demand .NET solutions to customers in a variety of industries. HSS calls this Faster.NET. Its key elements are: Pre-assembled, reusable software components HSS has developed a library of more than 100 software components that are used frequently in .NET applications. These components are tried-and-tested with proven designs, and free of critical bugs. The components can be re-used either as-is or with modifications. Reusable components include data layers written in all of the .NET-based languages, a variety of GUI controls, and security model objects. At the design phase of a new project, HSS engineers determine which components are suitable for the project. Only code unique to the application is designed and written from scratch. Building existing, high-quality software in this way into a new application saves the customer time and expense, and helps ensure quality in the deployed application. HSS does not believe in developing a new solution from scratch for each new project. A reusable engineering tool set for faster speed
The HSS development tool set is an important element of the company’s ability to deliver solutions for many different life cycles, budgets, and timelines. The HSS tool set includes: The unique, reusable tool set enables HSS engineers to complete projects quickly and with good quality. Solution Blue Prints (SBP)-A reusable set of architectures HSS has a reusable set of architectures called Solution Blue Prints (SBPs), ready for common business domain, technology domain, and service domain problems. Like HSS software components, these architectures have been tested and proven in the company’s projects. The architectures include associated prototypes. Using SBPs saves considerable effort in developing, prototyping, and testing software solutions. For example, one SBP was used to design a property management system that the customer has been using successfully for more than a year. Qualified and certified engineers Approximately 60% of HSS programmers have earned internationally recognized certifications including MCP, MCSD, and JSCP. This percentage is continually growing, a direct reflection of the company’s commitment to employing the most skilled, qualified, and certified engineers. What this means to the customer is superior quality scalable solutions, delivered quickly. HSS recruits the finest engineering talent from the best universities and puts them through six weeks of rigorous classroom and on-the-job training. HSS also provides ongoing advanced programmer training for all staff. With these elements, the HSS Faster.NET framework reduces typical application development time by approximately 20% to 40%. The time saved depends on the project, where it is in its life cycle, and how extensively the customer wants us to apply the Faster.NET development methodology. The Faster.NET Framework in Action: A Case Study For a project for which time to market is a critical objective for the customer, HSS evaluates the project against its Faster.NET tool set to determine which tools will be most effective. HSS has measurements for the effectiveness and impact of the tools. These measurements enable HSS engineers to determine the most effective tools to use for a given project. As an example, one migration tool enables the company to migrate an existing VB/ASP application to .NET with a productivity of 900 to 1,000 lines of code per programmer per day. With this measurement, HSS can estimate the length of time needed to migrate the application. Leveraging its tool sets enables HSS to achieve development savings at every phase and for every task of a project. The following case study illustrates this. Project Needs A company approached HSS because its web application, written in ASP, was not sufficiently stable. The ASP code needed to be migrated to .NET, which required re-architecting the application to .NET standards. Using Faster.NET Tools The HSS development team increased time to market for this project by applying Faster.NET tools as follows: Step 1: It's not your attitude, stupid nd technology customers, strengthening their competitive advantage.
The .NET COE: Delivering Agile Solutions on a Microsoft PlatformPlease save the “attitude equals success” and “positive attitude means positive career” jargon for the magic sales fairy. Only a magic sales fairy could be the positive attitude cover girl for today’s always happy sales attitude crowd. You know who they are; they’re preaching a life time of sales success if you can only maintain a positive attitude.No human being, especially with a Chicago commute (yours truly) can possibly stay positive all the time. I contend that positive attitude is much harder to control and much less important than daily success. Daily success can be controlled.Speaking of daily success do you remember “one day at a time”? Does Alcoholics Anonymous preach a life time of sobriety to their members? No. If they did what alcoholic could get through the day with that challenge awaiting him? “Oh my God, a life time of sobriety! Someone pour me a scotch, quick!” The message is; just don’t drink today, not in the next 24 hours, that’s all, just not today. So as salespeople we simply need to define results that will make a successful next 12 hours and execute to produce said results. And don’t obsess about staying positive; you have enough to worry about.If we agree that a successful sales day can be achieved without positive attitude fairy dust, then let’s talk about what really impacts us. Two things are the foundation of any successful day in selli The HSS COE for .NET is aligned along the Microsoft platform and tool sets and provides business-critical solutions to a variety of technology and business domains. This COE has collective IT experience of 200 person-years and .NET experience of more than 75 person-years. Other key facts are: Staff 45 Started 2002 Number of executed projects 30 Location Gurgaon, India Faster.NET – The HSS Development Framework for .NET Solutions The continuing improvement work that HSS has done with the .NET COE has led the company to create a framework for offering scalable, on-demand .NET solutions to customers in a variety of industries. HSS calls this Faster.NET. Its key elements are: Pre-assembled, reusable software components HSS has developed a library of more than 100 software components that are used frequently in .NET applications. These components are tried-and-tested with proven designs, and free of critical bugs. The components can be re-used either as-is or with modifications. Reusable components include data layers written in all of the .NET-based languages, a variety of GUI controls, and security model objects. At the design phase of a new project, HSS engineers determine which components are suitable for the project. Only code unique to the application is designed and written from scratch. Building existing, high-quality software in this way into a new application saves the customer time and expense, and helps ensure quality in the deployed application. HSS does not believe in developing a new solution from scratch for each new project. A reusable engineering tool set for faster speed
The HSS development tool set is an important element of the company’s ability to deliver solutions for many different life cycles, budgets, and timelines. The HSS tool set includes: The unique, reusable tool set enables HSS engineers to complete projects quickly and with good quality. Solution Blue Prints (SBP)-A reusable set of architectures HSS has a reusable set of architectures called Solution Blue Prints (SBPs), ready for common business domain, technology domain, and service domain problems. Like HSS software components, these architectures have been tested and proven in the company’s projects. The architectures include associated prototypes. Using SBPs saves considerable effort in developing, prototyping, and testing software solutions. For example, one SBP was used to design a property management system that the customer has been using successfully for more than a year. Qualified and certified engineers Approximately 60% of HSS programmers have earned internationally recognized certifications including MCP, MCSD, and JSCP. This percentage is continually growing, a direct reflection of the company’s commitment to employing the most skilled, qualified, and certified engineers. What this means to the customer is superior quality scalable solutions, delivered quickly. HSS recruits the finest engineering talent from the best universities and puts them through six weeks of rigorous classroom and on-the-job training. HSS also provides ongoing advanced programmer training for all staff. With these elements, the HSS Faster.NET framework reduces typical application development time by approximately 20% to 40%. The time saved depends on the project, where it is in its life cycle, and how extensively the customer wants us to apply the Faster.NET development methodology. The Faster.NET Framework in Action: A Case Study For a project for which time to market is a critical objective for the customer, HSS evaluates the project against its Faster.NET tool set to determine which tools will be most effective. HSS has measurements for the effectiveness and impact of the tools. These measurements enable HSS engineers to determine the most effective tools to use for a given project. As an example, one migration tool enables the company to migrate an existing VB/ASP application to .NET with a productivity of 900 to 1,000 lines of code per programmer per day. With this measurement, HSS can estimate the length of time needed to migrate the application. Leveraging its tool sets enables HSS to achieve development savings at every phase and for every task of a project. The following case study illustrates this. Project Needs A company approached HSS because its web application, written in ASP, was not sufficiently stable. The ASP code needed to be migrated to .NET, which required re-architecting the application to .NET standards. Using Faster.NET Tools The HSS development team increased time to market for this project by applying Faster.NET tools as follows: Step 1: Fast and Easy Profits Using PPC in Your Affiliate Marketing Business el objects.Pay Per Click, also referred to as PPC, is one of four different types of search engines available on the internet today. In fact, when it comes to internet advertisements to targeted audiences, PPC is the most cost effective of all methods. Forbes magazine states that PPC search engines, is responsible for two billion dollars of sales yearly and they expect that number to rise to about eight billion dollars by 2008.First, you need to understand how a PPC search engine actually works. What happens is that the search engine will create a listing, then rate them in accordance with the amount the owner of the site bid per click on that particular engine. Essentially, website owners are bidding against each other, in an auction sort of format, to achieve higher ranking when it comes to certain phrases or keywords.When the search engine determines who has bid the highest for a particular keyword, that site will be listed in the first slot when searched for on the search engine. Subsequent bidders will be listed in the next available slots, depending on who was the second highest bidder, third higher, and so on. These ads will then appear within the page results and placed according to the amount bid on the advertisement.How can I make money implementing my Affiliate marketing business and PPC together?When a visitor clicks on a link and purchases a product or service from t At the design phase of a new project, HSS engineers determine which components are suitable for the project. Only code unique to the application is designed and written from scratch. Building existing, high-quality software in this way into a new application saves the customer time and expense, and helps ensure quality in the deployed application. HSS does not believe in developing a new solution from scratch for each new project. A reusable engineering tool set for faster speed
The HSS development tool set is an important element of the company’s ability to deliver solutions for many different life cycles, budgets, and timelines. The HSS tool set includes: The unique, reusable tool set enables HSS engineers to complete projects quickly and with good quality. Solution Blue Prints (SBP)-A reusable set of architectures HSS has a reusable set of architectures called Solution Blue Prints (SBPs), ready for common business domain, technology domain, and service domain problems. Like HSS software components, these architectures have been tested and proven in the company’s projects. The architectures include associated prototypes. Using SBPs saves considerable effort in developing, prototyping, and testing software solutions. For example, one SBP was used to design a property management system that the customer has been using successfully for more than a year. Qualified and certified engineers Approximately 60% of HSS programmers have earned internationally recognized certifications including MCP, MCSD, and JSCP. This percentage is continually growing, a direct reflection of the company’s commitment to employing the most skilled, qualified, and certified engineers. What this means to the customer is superior quality scalable solutions, delivered quickly. HSS recruits the finest engineering talent from the best universities and puts them through six weeks of rigorous classroom and on-the-job training. HSS also provides ongoing advanced programmer training for all staff. With these elements, the HSS Faster.NET framework reduces typical application development time by approximately 20% to 40%. The time saved depends on the project, where it is in its life cycle, and how extensively the customer wants us to apply the Faster.NET development methodology. The Faster.NET Framework in Action: A Case Study For a project for which time to market is a critical objective for the customer, HSS evaluates the project against its Faster.NET tool set to determine which tools will be most effective. HSS has measurements for the effectiveness and impact of the tools. These measurements enable HSS engineers to determine the most effective tools to use for a given project. As an example, one migration tool enables the company to migrate an existing VB/ASP application to .NET with a productivity of 900 to 1,000 lines of code per programmer per day. With this measurement, HSS can estimate the length of time needed to migrate the application. Leveraging its tool sets enables HSS to achieve development savings at every phase and for every task of a project. The following case study illustrates this. Project Needs A company approached HSS because its web application, written in ASP, was not sufficiently stable. The ASP code needed to be migrated to .NET, which required re-architecting the application to .NET standards. Using Faster.NET Tools The HSS development team increased time to market for this project by applying Faster.NET tools as follows: Step 1: United First Financial -- Too Good To Be True? ke HSS software components, these architectures have been tested and proven in the company’s projects. The architectures include associated prototypes. Using SBPs saves considerable effort in developing, prototyping, and testing software solutions. For example, one SBP was used to design a property management system that the customer has been using successfully for more than a year.There is a growing buzz in the mortgage and financial arena these days about a company called United First Financial (UFF). Over 14,000 UFF agents are presently promoting a Money Merge Account (MMA) developed by some Utah mortgage brokers that purports to enable homeowners to pay off 30-year mortgages in as little as 8 to 11 years without changing their lifestyle or increasing their minimum monthly mortgage payments.At first glance, this seems too good to be true. After all, we're talking about America where we repeatedly see on the news countless thousands of homeowners forced to sell their homes or who are already in foreclosure because they were unable to keep up with their mortgage payments.So how can some homeowners pay off their mortgages in a fraction of the normal time when they make only their minimum payment amount each month like the majority of Americans? Simply put, the MMA reportedly works like your standard checking or savings account, except that it has the ability to decrease large portions of interest on your mortgage each time you deposit income into your account.Amy Birkner of VanishMyMortgage.com explains, "By decreasing the balance on which interest accrues, you increase the portion of your monthly payment which is credited toward your principal pay down. The algorithms Qualified and certified engineers Approximately 60% of HSS programmers have earned internationally recognized certifications including MCP, MCSD, and JSCP. This percentage is continually growing, a direct reflection of the company’s commitment to employing the most skilled, qualified, and certified engineers. What this means to the customer is superior quality scalable solutions, delivered quickly. HSS recruits the finest engineering talent from the best universities and puts them through six weeks of rigorous classroom and on-the-job training. HSS also provides ongoing advanced programmer training for all staff. With these elements, the HSS Faster.NET framework reduces typical application development time by approximately 20% to 40%. The time saved depends on the project, where it is in its life cycle, and how extensively the customer wants us to apply the Faster.NET development methodology. The Faster.NET Framework in Action: A Case Study For a project for which time to market is a critical objective for the customer, HSS evaluates the project against its Faster.NET tool set to determine which tools will be most effective. HSS has measurements for the effectiveness and impact of the tools. These measurements enable HSS engineers to determine the most effective tools to use for a given project. As an example, one migration tool enables the company to migrate an existing VB/ASP application to .NET with a productivity of 900 to 1,000 lines of code per programmer per day. With this measurement, HSS can estimate the length of time needed to migrate the application. Leveraging its tool sets enables HSS to achieve development savings at every phase and for every task of a project. The following case study illustrates this. Project Needs A company approached HSS because its web application, written in ASP, was not sufficiently stable. The ASP code needed to be migrated to .NET, which required re-architecting the application to .NET standards. Using Faster.NET Tools The HSS development team increased time to market for this project by applying Faster.NET tools as follows: Step 1: The Apple iPhone Is Changing The Future Of Mobile Devices er.NET development methodology.Since it's beginning, Apple's main goal is to please their customers. Apple realizes the importance of customer satisfaction and customer-friendly devices. With the iPhone Apple took the mobile phone to a new level of entertainment and communication. The iPhone features the functions of a mobile phone with text messaging, a video iPod, and Internet capabilities.Apple made this device feature some of the most popular services and functions today. Apple also decided to get rid of the annoying key pad, stylus, and tiny keys and instead make the display larger. Apple made the screen a touch screen with virtual key boards and key pads that appear depending on the function you are using. The main issue with most of todays cell phones is the size of the display, as well as the size of the key pad and key board. If you are trying to make a phone call then a key pad will appear and if you are trying to surf online, Email, text message, or write a document then a virtual key board will appear.Text messaging has become increasingly popular over the past two or three years. If you are one of the millions of text message senders then you will be thrilled with the SMS application with predictive QWERTY soft keyboards which prevents and correct your spelling mistakes.The iPhone comes Internet ready with Wi-Fi and Bluetooth ready. The operating system on the iPhone also makes it stand out in The Faster.NET Framework in Action: A Case Study For a project for which time to market is a critical objective for the customer, HSS evaluates the project against its Faster.NET tool set to determine which tools will be most effective. HSS has measurements for the effectiveness and impact of the tools. These measurements enable HSS engineers to determine the most effective tools to use for a given project. As an example, one migration tool enables the company to migrate an existing VB/ASP application to .NET with a productivity of 900 to 1,000 lines of code per programmer per day. With this measurement, HSS can estimate the length of time needed to migrate the application. Leveraging its tool sets enables HSS to achieve development savings at every phase and for every task of a project. The following case study illustrates this. Project Needs A company approached HSS because its web application, written in ASP, was not sufficiently stable. The ASP code needed to be migrated to .NET, which required re-architecting the application to .NET standards. Using Faster.NET Tools The HSS development team increased time to market for this project by applying Faster.NET tools as follows: Step 1: HSS engineers used the migration tool to migrate the software to .NET, before changing the architecture. The estimators determined that migration would take approximately 200 person days, which means that a four-person team could complete the migration in just two months or, if needed, an eight-person team could complete the effort in one month. Step 2: To maximize the efficiency of the re-architecting phase of the project, HSS chose a related, existing architecture from its Solution Blue Print (SBP) library. In this case the target architecture was layered with support for a dual presentation layer (WAP as well as HTML). The lowest level of this architecture was the database interaction layer. Because the SBPs are already tested and proven, using this SBP rather than developing a new architecture from scratch saved time in prototyping and testing, reducing development time from the almost 150 person days a re-architecting effort typically takes in the industry. Step 3: Next, HSS engineers reviewed their library of pre-assembled components for components suitable for re-use in this application. They chose a data access layer written using VB.NET and C#.NET. This particular component handles transaction support, execution of stored procedures as well as embedded queries, and data reader as well as data adaptor-based interactions. Moreover, it has robust exception handling. This component consists of approximately 5,000 lines of code. Re-using it reduced the development effort by 100 person days, assuming an average of 50 lines of code per person day of typical coding productivity. Step 4: Simultaneous with the software development effort, HSS QA engineers determined that using the NAnt scripting-based auto build setup could save considerable compilation and build issues. Accordingly, the Visual Studio Build engineer created an automated build setup using the scripts. Scheduled to run automatically, this automated process proactively provided information about any wrong checkins, build issues, and integration issues. Step 5: The HSS development process includes thoroughly documenting the lower-level design (LLD). HSS saves a considerable amount of time in its documentation efforts by using a documentation tool called Ndoc which creates CHM- or MSDN-style code comments automatically. This tool saved as much as 50 person-days that would otherwise have been needed to create a 200 to 300 page document. Step 6: The HSS QA group took the existing test scripts and modified them for the features and functions of this application. The QA test group also created an automated test bed using the Mercury and Nunit tool sets. HSS was able to run the test cases numerous times without significant additional person-days, ensuring the quality and reliability of the software when it was released from QA to the customer. Completion: The end result was that HSS successfully migrated and re-architected the system with an effort of just 12 person-months. The company deployed the software at the customer site within 3 months.
Exceptional Added Value
Just as important as the savings in development time described in the case study is the exceptional added value HSS provided to this customer: 1. This customer was facing tremendous pressure from the users to do something about the unstable application. The customer’s data center provider was also pressuring the company to update the application to .NET. HSS immediately helped the customer manage this situation and came up with a competitive product and services that met the requests of their customers. Conclusion HSS is committed to conceiving, developing, and implementing internal processes and systems that deliver exceptional customer value. The Faster.NET framework is one example of the HSS ongoing journey in implementing this commitment. The company’s technology-aligned COEs—using internationally-recognized software development processes—are capable of delivering significant competitive advantages.
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