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I Advice - Packaging: The Hidden Power Player In A Global Society
Does it sound incredible that you can get free satellite TV? It might sound incredible, but it’s possible. There are indeed Satellite TV providers who give away free services.The primary objective entrepreneurs float business outfits is to make profit, so the idea of free package offers by some companies can be confusing sometimes.From the perspective of satellite TV, the free package you enjoy can be regarded as a b
Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If
This is such an exciting time on the web for people creating magnetic sites filled with content their niche is after.I just don't understand why so many people are fighting it tooth and nail.From arguments that never end about the "birth of this" and the "death of that" to arguments over the monikers of change like "social networking" and "web 2.0."My thing, since the beginning, has been "Who cares what people
How can you bring your packaging products to the forefront in the consumers’ eyes? Exclude shipping products to and from and think of a creative way you take advantage of a global economy. How else can you get your product name out there on a worldwide scale? How can you utilize the current "situation" to your advantage?
Take the recent changes in policy for carrying on personal belongings in an airplane. I know it’s a PIA but this is a major opportunity for packaging manufacturers. Note: The fashion trend for clear plastic pouches that show the contents of one’s belongings is brilliant. If I made this product, I would donate gazillions of the clear pouches to the major airports as a promotion. At a minimum, I would make them available to consumers at a nominal price. Then I would create a media campaign around the donation. In addition, I would contact luggage companies, travel bureaus and hotels offering the bags as innovative packaging products and a solution to the new "carry" on rules.
Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If y
Do you know what the number one killer is of all home based businesses? The “silent” attacker who tries to stab your business in the back and bleed it to death until it dies off?Believe it or not...it’s not being the least skilled, having the least resources or even over-zealous government regulators.No, the number one home business killer in the world (no matter where you live, what you sell or who you are) is to s
How can you bring your packaging products to the forefront in the consumers’ eyes? Exclude shipping products to and from and think of a creative way you take advantage of a global economy. How else can you get your product name out there on a worldwide scale? How can you utilize the current "situation" to your advantage?
Take the recent changes in policy for carrying on personal belongings in an airplane. I know it’s a PIA but this is a major opportunity for packaging manufacturers. Note: The fashion trend for clear plastic pouches that show the contents of one’s belongings is brilliant. If I made this product, I would donate gazillions of the clear pouches to the major airports as a promotion. At a minimum, I would make them available to consumers at a nominal price. Then I would create a media campaign around the donation. In addition, I would contact luggage companies, travel bureaus and hotels offering the bags as innovative packaging products and a solution to the new "carry" on rules.
Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If
A bad credit history is a big concern to anybody. It not only weakens your personality but also hampers your financial progress. The situation becomes even more helpless when you need more money in spite of your bad credit record. You may be declined by lenders outright because they are afraid of your poor credit record.However, there are lenders in the market who consider the bad credit record of a person liberally. They a
Take the recent changes in policy for carrying on personal belongings in an airplane. I know it’s a PIA but this is a major opportunity for packaging manufacturers. Note: The fashion trend for clear plastic pouches that show the contents of one’s belongings is brilliant. If I made this product, I would donate gazillions of the clear pouches to the major airports as a promotion. At a minimum, I would make them available to consumers at a nominal price. Then I would create a media campaign around the donation. In addition, I would contact luggage companies, travel bureaus and hotels offering the bags as innovative packaging products and a solution to the new "carry" on rules.
Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If
Qualifying for the best rate when mortgage refinancing will save you money and lower your payment amount. Mortgage companies want you to overpay as much as possible; knowing how to refinance without paying their markup of your mortgage rate will help you qualify for the best interest rate when mortgage refinancing. Here are several “Win Ugly/Win Smart” strategies to help you avoid paying too much for your next mortgage loan.
Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If
As a young girl I always imagined that I would one day marry, have children, buy a home, and have anything that my heart desired. This was far from what truly happen. I worked my whole life as a waitress/bartender, was in debt with tons of Medical bills, was a single mother for years with two small little girls, and simply could never make ends meat.I then got married, had a son, brought on more debt, chose to st
Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, it’s shameless, self promotion but it’s a competitive world out there. If you don't capitalize on it, your competitors will.)
So considering recent headlines, what about cosmetic and toiletries packaging? If I made these products, I would be calling on all the hotels with upscale branded products that they give to guests. In fact, Wyndam Hotels are already capitalizing on this fact with their "We Remembered What You Forgot” campaign. They have already been in front of the media capitalizing on that fact that have personal care items for their guests.
Last but not least if I made any packaging product that had to do with security, I would use this news angle to get my company’s name out there. I'm not just talking security at the airport. I'm talking protecting product integrity. This is incredibly important in the realm of food security (which is an underserved issue in the consumers’ mind). I have said this several times, but the issue of tampering with the food supply could be one thousand more times devastating than any type of terrorist attack.
So, the bottom line is there is an opportunity to get your packaging products in the news right now. I know it might be considered blatant, but it’s a hard world out there and if your company doesn't take advantage of the opportunity someone else will.
My specialty is how to package products consumers will buy. I speak regularly on the subject at industry trade shows. If you need packaging insights, commentary, trends an
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