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I Advice - Keyed Cars, Christmas Scars, and Chi-town Seminars...
Why Taking Care of Cleaning Equipment Adds to the Bottom Line atment and spin-off deals because he didn't waste time collecting what he was owed. He leveraged his loss of income to make even more money without lifting a finger.Taking good care of your cleaning equipment not only extends the life of your machines, but it saves you money too. Cleaning equipment such as vacuums, buffing machines, and automatic scrubbers can last years longer with the proper care. Caring for your cleaning equipment also shows your clients that you are a professional and you are serious when it comes to making their buildings look good! Proper maintenance of equipment helps to assure that your machine is available when you need it and will help to avoid those unexpected equipment breakdowns.Preventative maintenance is the best practice for your cl That's the same power we've been granted. We have the power to choose our actions. Do we pursue our wrongdoers, or forgive them? Tough choices we must make... Is your editor applying for sainthood? No, not even. This is the same stuff he struggles with. I was in Chicago for a company launch. My group leader offered his group a discount to join him. I was at the lobby when I met up with him. The lady from Atlanta was shocked she had to pay full price for her group. She whined to our leader about the discount. To avoid a scene, he joked about it and quickly gave in. I was next in line. Would I pay full price or would he offer me the same di Successful Print Advertising Designs I walked outside to my car and saw a disturbing sight. Someone had keyed the entire passenger side. It had to get fixed. Fortunately, I was covered.Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appr Of course they always hit the best looking side. And they didn't key my hood, which needed the most touch-up. Some of you are saying, "Hey stupid. Why don't you claim the hood as part of the damage? Your insurance wouldn't know the difference." Simple. That would be a lie... It was just prior to Christmas when I ordered a $500 correspondence course with an expiring $50 coupon for a total of $450. It arrived, but on the final week of the year, it goes on sale for $250. I could have returned the course, reordered it under the sale price, and saved $200—but I didn't. Was it because I was doing well and didn't face money challenges? NO. Just the opposite. You're thinking I must really be a sap. I got no money coming in on one end, and I'm throwing it away on the other. Just how gullible is your editor? Hey I don't like overpaying for anything, but if something was worth the price, then I'll make an effort to get it. And in this case, the course was worth more than $500. The information alone was worth more than five thousand dollars. (It's funny, but when people buy a five thousand dollar item—they treat it like a five thousand dollar item. If they get the exact item for free, it usually collects dust.) Which leads to the volatile topic of personal integrity... Do you lie on your income taxes? Do you plagiarize? Do you cheat on your partner? Do you break your word? Do you falsify information? And even more acceptable—do you try to get even? I'm sure none of you are of this caliber, but let's assume the rest of the world made these common practices. They believe it's no big deal to tell a lie because it's really harmless and besides, everyone gets away with it. Or maybe they've been burned by someone who got away with it, so why not join them and do the same to others? For one thing—this eviscerates the Golden Rule of doing unto others, as you'd have them do unto you: You don't want to be a victim of cheating, so why would you become a participant? You don't want to be taken advantage of, so why join some plot to abuse your talents? You want to reap the good, so why sow to the bad? And for another thing—what goes around, comes around: Some call it karma. Others call it sin. Whatever it's called in your circle—it seems to haunt you later in life. It bites you in the ass and leaves painful marks. If you want to be treated right, you should treat others right first. If you gossip about others, others will gossip about you. If you profit from the expense of others, others are forming a line to take a shot at you. But you reason, "You don't understand. You haven't been through what I've been through. I've kept my word - my end of the deal - and I got burned. I've got to teach them a lesson!" Hey, save it. You'll waste too much time trying to collect what you're due. It's usually more profitable to forgive and move on. You won't become its slave and you'll sleep better at night. Here's what I mean... My mentor's books are illegally published in different languages. When he appeared in one of those countries for a keynote, they treated him like a famous rock star. He got the royal treatment and spin-off deals because he didn't waste time collecting what he was owed. He leveraged his loss of income to make even more money without lifting a finger. That's the same power we've been granted. We have the power to choose our actions. Do we pursue our wrongdoers, or forgive them? Tough choices we must make... Is your editor applying for sainthood? No, not even. This is the same stuff he struggles with. I was in Chicago for a company launch. My group leader offered his group a discount to join him. I was at the lobby when I met up with him. The lady from Atlanta was shocked she had to pay full price for her group. She whined to our leader about the discount. To avoid a scene, he joked about it and quickly gave in. I was next in line. Would I pay full price or would he offer me the same dis 6/10 Londoners are not of English Origin compared to 1/30 London Advertising Agency Employees - Hmmm inking I must really be a sap. I got no money coming in on one end, and I'm throwing it away on the other. Just how gullible is your editor?Ethnic marketing- There I just said it. It is not a dirty word anymore. So why is black guy Howard from the Halifax still 'entertaining' the white majority audience?The issue of marketing to diverse and multi-cultural societies in an optimum manner is something that I think is continuously carried out ineffectively with little consideration.Living in London is like living in a real life United Nations. The diversity of the market is extreme and most advertising and communications miss these audiences altogether or alienate them by misinformed ‘tailoring’. The ‘minorities’ in London make up nearl Hey I don't like overpaying for anything, but if something was worth the price, then I'll make an effort to get it. And in this case, the course was worth more than $500. The information alone was worth more than five thousand dollars. (It's funny, but when people buy a five thousand dollar item—they treat it like a five thousand dollar item. If they get the exact item for free, it usually collects dust.) Which leads to the volatile topic of personal integrity... Do you lie on your income taxes? Do you plagiarize? Do you cheat on your partner? Do you break your word? Do you falsify information? And even more acceptable—do you try to get even? I'm sure none of you are of this caliber, but let's assume the rest of the world made these common practices. They believe it's no big deal to tell a lie because it's really harmless and besides, everyone gets away with it. Or maybe they've been burned by someone who got away with it, so why not join them and do the same to others? For one thing—this eviscerates the Golden Rule of doing unto others, as you'd have them do unto you: You don't want to be a victim of cheating, so why would you become a participant? You don't want to be taken advantage of, so why join some plot to abuse your talents? You want to reap the good, so why sow to the bad? And for another thing—what goes around, comes around: Some call it karma. Others call it sin. Whatever it's called in your circle—it seems to haunt you later in life. It bites you in the ass and leaves painful marks. If you want to be treated right, you should treat others right first. If you gossip about others, others will gossip about you. If you profit from the expense of others, others are forming a line to take a shot at you. But you reason, "You don't understand. You haven't been through what I've been through. I've kept my word - my end of the deal - and I got burned. I've got to teach them a lesson!" Hey, save it. You'll waste too much time trying to collect what you're due. It's usually more profitable to forgive and move on. You won't become its slave and you'll sleep better at night. Here's what I mean... My mentor's books are illegally published in different languages. When he appeared in one of those countries for a keynote, they treated him like a famous rock star. He got the royal treatment and spin-off deals because he didn't waste time collecting what he was owed. He leveraged his loss of income to make even more money without lifting a finger. That's the same power we've been granted. We have the power to choose our actions. Do we pursue our wrongdoers, or forgive them? Tough choices we must make... Is your editor applying for sainthood? No, not even. This is the same stuff he struggles with. I was in Chicago for a company launch. My group leader offered his group a discount to join him. I was at the lobby when I met up with him. The lady from Atlanta was shocked she had to pay full price for her group. She whined to our leader about the discount. To avoid a scene, he joked about it and quickly gave in. I was next in line. Would I pay full price or would he offer me the same di Network Now f this caliber, but let's assume the rest of the world made these common practices. They believe it's no big deal to tell a lie because it's really harmless and besides, everyone gets away with it. Or maybe they've been burned by someone who got away with it, so why not join them and do the same to others?Have you ever been to a networking event that was awkward, frustrating and nothing more than a business card exchange? In his book MANHATTAN SOCIETY: The Art & Spirituality of Networking, Chris London says "Networking with integrity creates a greater willingness of all parties to be part of a human conduit to serve as energy and resource to one another. Sometimes you will give more than you receive and sometimes you will get back more than you give. It’s not about keeping score." Networking is about giving – first. To make the most of networking events, approach them like you woul For one thing—this eviscerates the Golden Rule of doing unto others, as you'd have them do unto you: You don't want to be a victim of cheating, so why would you become a participant? You don't want to be taken advantage of, so why join some plot to abuse your talents? You want to reap the good, so why sow to the bad? And for another thing—what goes around, comes around: Some call it karma. Others call it sin. Whatever it's called in your circle—it seems to haunt you later in life. It bites you in the ass and leaves painful marks. If you want to be treated right, you should treat others right first. If you gossip about others, others will gossip about you. If you profit from the expense of others, others are forming a line to take a shot at you. But you reason, "You don't understand. You haven't been through what I've been through. I've kept my word - my end of the deal - and I got burned. I've got to teach them a lesson!" Hey, save it. You'll waste too much time trying to collect what you're due. It's usually more profitable to forgive and move on. You won't become its slave and you'll sleep better at night. Here's what I mean... My mentor's books are illegally published in different languages. When he appeared in one of those countries for a keynote, they treated him like a famous rock star. He got the royal treatment and spin-off deals because he didn't waste time collecting what he was owed. He leveraged his loss of income to make even more money without lifting a finger. That's the same power we've been granted. We have the power to choose our actions. Do we pursue our wrongdoers, or forgive them? Tough choices we must make... Is your editor applying for sainthood? No, not even. This is the same stuff he struggles with. I was in Chicago for a company launch. My group leader offered his group a discount to join him. I was at the lobby when I met up with him. The lady from Atlanta was shocked she had to pay full price for her group. She whined to our leader about the discount. To avoid a scene, he joked about it and quickly gave in. I was next in line. Would I pay full price or would he offer me the same di Is Good Customer Service Going to the Dogs? aves painful marks.I had an experience the other day that has made me think about how too many customer service experiences unfold in the business world today, and about the difference that really good service can make.I have two dogs. Earlier this week, it was time for them to get their summer haircuts so that they will be able to comfortably cope with the Houston heat.The newest addition to the house is Jason, a miniature schnauzer who had been the prized pet of an old lady who had to give him up for adoption when she moved to a nursing home. She had chosen to keep him fully furred, not trimmed in the traditional If you want to be treated right, you should treat others right first. If you gossip about others, others will gossip about you. If you profit from the expense of others, others are forming a line to take a shot at you. But you reason, "You don't understand. You haven't been through what I've been through. I've kept my word - my end of the deal - and I got burned. I've got to teach them a lesson!" Hey, save it. You'll waste too much time trying to collect what you're due. It's usually more profitable to forgive and move on. You won't become its slave and you'll sleep better at night. Here's what I mean... My mentor's books are illegally published in different languages. When he appeared in one of those countries for a keynote, they treated him like a famous rock star. He got the royal treatment and spin-off deals because he didn't waste time collecting what he was owed. He leveraged his loss of income to make even more money without lifting a finger. That's the same power we've been granted. We have the power to choose our actions. Do we pursue our wrongdoers, or forgive them? Tough choices we must make... Is your editor applying for sainthood? No, not even. This is the same stuff he struggles with. I was in Chicago for a company launch. My group leader offered his group a discount to join him. I was at the lobby when I met up with him. The lady from Atlanta was shocked she had to pay full price for her group. She whined to our leader about the discount. To avoid a scene, he joked about it and quickly gave in. I was next in line. Would I pay full price or would he offer me the same di Advertising Temptations & How Small Businesses Can Handle Them atment and spin-off deals because he didn't waste time collecting what he was owed. He leveraged his loss of income to make even more money without lifting a finger.New advertising ideas and techniques most always get the quick attention of the optimistic small business owner.The first time you hear about something new to use or adapt, your mind races to fast forward, especially if the testimonials are realistic and seem to relate to what you are doing.To illustrate, picture that ad salesperson standing right there in your business. Temptation is staring you in the face. "It's a great deal," they tell you.Do you go for it or not?Here are three sets of realistic questions to ask yourself as you evaluate the proposal: ************ That's the same power we've been granted. We have the power to choose our actions. Do we pursue our wrongdoers, or forgive them? Tough choices we must make... Is your editor applying for sainthood? No, not even. This is the same stuff he struggles with. I was in Chicago for a company launch. My group leader offered his group a discount to join him. I was at the lobby when I met up with him. The lady from Atlanta was shocked she had to pay full price for her group. She whined to our leader about the discount. To avoid a scene, he joked about it and quickly gave in. I was next in line. Would I pay full price or would he offer me the same discount? No dice: I paid full. Now you're probably surmising: "You're not a Super Saint—but a Super Sap." I disagree. Because it goes far deeper than just dollars and cents. Allow me to explain... I sought no favor with my leader. He's well off and doesn't need the money. He was probably testing me to see if I would whine also. If I got anything from the incident, I think I won his respect. And that can stretch a very long way. How about you? Have you won people's respect? Do they see you as an Institute of Integrity? Do you have a reputation that's beyond reproach? Advertise your answers in your daily walk and until we meet again, you have my best wishes.
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