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  • I Advice - Do You Want To Be In Business For Yourself Or By Yourself

    Two Types of Business Plan Executive Summaries
    Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.When the Executive Summary precedes the business plan, its length should be short, typically only one to two pages and certainly no lo
    utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract, he a
    Managing The E-mail Monster
    In common with many people today I conduct an increasing percentage of my business remotely, coming into contact with different groups of people only when the event occurs that has been the object of an email correspondence.The title of these events is normally "How To Create A Sustained Performance Improvement" and during the introduction I explore some of the problems that are currently
    Dear Fred and Lyna: For the past 20 years I have worked as an account executive for a major soft drink company and frankly, I am sick of it. I have been looking into owning my own business and have run across several franchise opportunities. Do you think a franchise is the way to go or should I start out on my own from scratch?

    Fred: In our last blog we looked at the importance of evaluating whether you have the characteristics of an entrepreneur. Now we'll answer the writer's question about franchising vs. starting your own business.

    Lyna: Let’s take two people we know who started similar businesses. Brad opened a Deli franchise in Ohio, and Doug started his own deli business in Virginia. They are both happy in their choice, as well as successful.

    Fred: One of the things we hear from clients we coach is that they don’t like the idea of being so structured that they can’t utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract, he al

    What Exactly is Customer Relationship Management?
    The defintion of Customer Relationship Management (CRM) that I favor is "CRM is the business strategy that aims to understand, anticipate, manage and personalize the needs of an organization's current and potential customers"From this we can learn that CRM is more than just a piece of software; CRM is a business strategy, one that puts the customer at the heart of the business.“Tha
    e opportunities. Do you think a franchise is the way to go or should I start out on my own from scratch?

    Fred: In our last blog we looked at the importance of evaluating whether you have the characteristics of an entrepreneur. Now we'll answer the writer's question about franchising vs. starting your own business.

    Lyna: Let’s take two people we know who started similar businesses. Brad opened a Deli franchise in Ohio, and Doug started his own deli business in Virginia. They are both happy in their choice, as well as successful.

    Fred: One of the things we hear from clients we coach is that they don’t like the idea of being so structured that they can’t utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract, he a

    Networking Tips -Getting An 800 Number
    Another way to network is by using an 800 number and establishing a network of experts to refer your clients/customers to. An 800 number provides a way for your customers to reach you. You can answer information needs, resolve problems and obtain information from your customers. You will of course need to publicize your 800 number in your promotional materials, and advertisements. The best way to
    neur. Now we'll answer the writer's question about franchising vs. starting your own business.

    Lyna: Let’s take two people we know who started similar businesses. Brad opened a Deli franchise in Ohio, and Doug started his own deli business in Virginia. They are both happy in their choice, as well as successful.

    Fred: One of the things we hear from clients we coach is that they don’t like the idea of being so structured that they can’t utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract, he a

    Exhibition Gifts With A Theme
    Drawing people into a specific booth is often the main focus at any exhibition. This can be more easily achieved if you choose a theme for your exhibition table. You don’t have to go over-the-top, but themes allow people to equate your business with certain characteristics and help you embed your company name in their memory. You can use your Exhibition gifts to emulate a theme. Here are just a f
    is own deli business in Virginia. They are both happy in their choice, as well as successful.

    Fred: One of the things we hear from clients we coach is that they don’t like the idea of being so structured that they can’t utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract, he a

    Most Common Questions Asked By Aspiring Mortgage Brokers
    I wanted to take a few minutes to address some of the most common questions asked by individuals looking to start a new career in the mortgage industry. These are some of the same questions that I asked myself when I was curious about obtaining a position as a Mortgage Broker. Although I had many questions here were the top ones.Do I Need A License?One of the
    utilize their own ideas. Yet Brad found a franchise where the parent company is flexible enough to let him try new things. Brad feels like he’s part of a big family. Although there are things he cannot do per his contract, he also has a lot of support from them.

    Lyna: Doug steered clear from franchises because he doesn’t want to be restricted – he wants to have the final say in all aspects of his business, from creating the logo to having fun, funky promotions. And he had money set aside to open his business, so he didn’t have to look for funding.

    Fred: That‘s another plus for franchising – most banks have no problem giving loans for a business that already has a proven track record. And the business can open pretty quickly.

    Lyna: Although it took time for Doug to build a customer base, he felt he had a larger population to work with. He realized that although franchises have a proven brand and consistency that can bring in customers from day one, at the same time this kept away those people that didn’t care for their products.

    Fred: And Doug doesn’t have monthly royalty fees to pay. On the oth

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