on a decline and publishers are doing everything to maintain the current rates. Sure, cost of living expenses have increased, heIt is often said that the easy part to running for office is when you decide to throw your hat in the ring. The tough part is finding money to pay for it. This is true today more than ever. Why is this our present day reality?

Have the prices of yard signs significantly increased over the past twenty years? I know the price of radio advertising has remained nearly constant for the past ten years. Medium market stations have not increased their rates over two percent in fifteen years. Newspaper readership is on a decline and publishers are doing everything to maintain the current rates. Sure, cost of living expenses have increased, hea

ding money to pay for it. This is true today more than ever. Why is this our present day reality?

Have the prices of yard signs significantly increased over the past twenty years? I know the price of radio advertising has remained nearly constant for the past ten years. Medium market stations have not increased their rates over two percent in fifteen years. Newspaper readership is on a decline and publishers are doing everything to maintain the current rates. Sure, cost of living expenses have increased, he

gns significantly increased over the past twenty years? I know the price of radio advertising has remained nearly constant for the past ten years. Medium market stations have not increased their rates over two percent in fifteen years. Newspaper readership is on a decline and publishers are doing everything to maintain the current rates. Sure, cost of living expenses have increased, hee past ten years. Medium market stations have not increased their rates over two percent in fifteen years. Newspaper readership is on a decline and publishers are doing everything to maintain the current rates. Sure, cost of living expenses have increased, he on a decline and publishers are doing everything to maintain the current rates. Sure, cost of living expenses have increased, health insurance has increased, and the price of a tank of gas has increased, but show me where the cost of running a campaign has drastically increased. Television rates had increased, but with cable and so many viewing options, Tivo® and Internet options, a steady decline in viewers has yet to translate into a rate adjustment. It will happen. But as long as advertising agencies are employed by political concerns, over use of television will continue, as agencies, are afraid to deviate from “old school” methods in