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  • I Advice - Fundraising Letter Frequency: Mail Often Enough to Prove Friends Stay in Touch with Donation Letters

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    is too much? Well, consider these findings from a recent survey of leading non-profit organizations who w
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    Want to know one of the most vital truths in direct mail fundraising? Friends stay in touch.

    Direct mail fundraising is like having a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you stay in touch.

    But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who w

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    irect mail fundraising is like having a long-distance friendship by mail. You write. They write. You write. They write. And so your friendship grows. Because you stay in touch.

    But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who w

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    They write. And so your friendship grows. Because you stay in touch.

    But how often should you write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who w

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    u write your donors? Once a month? Once a quarter? How often is enough? How often is too little? How often is too much? Well, consider these findings from a recent survey of leading non-profit organizations who w
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    is too much? Well, consider these findings from a recent survey of leading non-profit organizations who work in a number of charitable sectors. See how often they wrote to this donor, and decide for yourself how often you should write to yours.

    Here’s how the survey was conducted. On Mon, 12 Jun 2006, I made a donation of $20 to 20 non-profit organizations in Canada and the United States. Then I watched my mailbox and email inbox to see how many organizations wrote back to me over the next few months, and how

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