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  • I Advice - Evolution - The Devil Is in the Details (Part Five of Six)

    Get Prospects To Participate In A Tactical Survey And See Them Buying From You Quicker
    How can you help your prospects unshackle themselves from their current appraisal of the software they use . . . and eagerly embrace your software application?This sales situation requires the right tactics. More so if your prospects rely heavily on that software application to keep their job.In the next few months, I’ll be reviewing several tactics you can use to tackle this common sales situation. Today I’ll be talking about the use of tactical surveys in your direct response marketing.Surveys get your prospects thinking. They can show your prospects their inconsistency between what they believe should be the right software application for them and the inadequacy of their current software application.But you need to craft the survey questions properly. Before
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    5 Typical Defenses in a Medical Malpractice Case
    A medical malpractice case is typically defended with the following 5 important defenses:(1) We didn't do it, but...(2) If we did it, it was an acceptable risk,(3) However, if we did it, and it wasn't an acceptable risk, then the patient wasn't hurt by it, but...(4) If the patient was hurt, he wasn't hurt that badly,and finally,(5) We didn't do it, but even if we did, the patient also contributed too.It is the extremely rare case where the defense admits causing injury and the extent of injury. Those cases are settled quickly without ever going to trial.The majority of medical malpractice cases in New York are settled prior to trial. Of the remaining 5-10% that are not settled, the physician wins the majori
    Did ma
    Successful Blogging Tips
    Successful BlogsThe best way to learn how to have a successful blog is to review other blogs that are proven success stories. To do this I recommend that you visit a site called Bloglines.Do a search to find blogs that are similar to your blog and review each to see what they are doing. It's easy to tell if a blog is doing well by how often they are updating and how many comments each blog post receives.Blog LinksTake another trip back to Bloglines.com/dir and do a search again for blogs within a similar genre as your blog but not necessarily identical. Start replying to some of the blog posts made, giving your thoughts about the post or topic. Do this a few times with various blogs, then once you've done it on a regular occasion end your post with a signature l
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    3G EV-DO or How the Internet Got Its Wings!
    The Internet, as most people know it, is history.It just seems like yesterday the Internet was just one big mass of wires and cables; a glorified file sharing warehouse with more than a few too many lines sticking out. One enormous LAN party that just got out of hand, causing a ruckus and spilling out down the block and around the world; creating too many millionaires for no good reason and causing too many sleepless nights surfing the neon pink.The Internet quietly crept into every facet of our lives... no subject or topic was left unexplored in this binary medium. Suddenly, there it was, the authority on everything. Our lives encyclopedia-ed to death by bits and bites.But the Internet has always been perceived as a connected medium; tied together by cab
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    Why Test?
    Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach.Let me drive this point home. Say for example you have a website that gives you a visit to sale ratio of about 200 to 1. Not really bad as far as web sites go. Most do far worse.Now, assume that you get 5,000 visits per month. Do the math. That’s 25 sales per month. If your profit from each sale is $50, you are making $1250 per month profit from your website.Now, what would happen, if by changing one small thing on your website, you could improve that ratio to say 150 to 1. It may not seem significant, but let’s see how it works on paper.Now, instead of 25 sales per mo
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    Three Months Tops; Iran Has Nuclear Weapons
    Well if you think Global Warming or Climate Change is heating up the World; well just wait until an international terrorist organization sponsored by a rogue nation state sets off a nuclear weapon?Israelis and many in the Intelligence Community believe this could be as close as 3-months away. Even more interesting is that the inspectors have shown that the Uranium being enriched is Chinese Stock.China also has sold Iran large rockets with 1200 plus mile range. Of course the Russians have also sold them anti-aircraft high-tech equipment. Either way we getting pretty close to crunch time and it seems that the world cannot wait on this problem any longer. Action must be taken unfortunately.Something must be done as Iran has already threatened or rather promised to; Blow I
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