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I Advice - 14 Tips for Promoting Your Business with Postcards
Lack of understanding and old thinking has long cost small business owners their competitive edge and despite a steady stream of research proving the effectiveness of Internet marketing, yet again, it has mostly been larger firms taking advantage of this new advertising medium.According to projections by eMarketer.com, online ad spending in 2005 grew by more than 30%, surpassing the $10 billion mark for the first time. But many small and medium-size business owners (
The point here though, is that he bu
There are two prevalent approaches to the development of Datawarehouse Architectures:Data Warehouse (DWH) bus architecture (introduced by Ralph Kimball) According to this approach the DWH is developed in phases. Each phase includes the development of a set of dimensional models which are linked together via conformed dimensions, thus forming a virtual ‘bus architecture’. The
Which ones?
You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a lot of money on advertising – and get much better results.
If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my friends owns a tire-sales/auto-repair business in Delaware. He began using postcards to attract new customers when he first opened up his shop 7 years ago.
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he bui
Did you ever play a game of battleship, where you have to blindly plug in little pegs to try to find your opponents ships? Well, medical billing is sometimes like that, especially when you're billing claims electronically and sending a GU0 record, or CMN. The "plug in the values" approach to many of the fields leaves many billers dazed and confused. In this installment we're going to continue our review of the GU0 record, picking up with field number 38.GU0 field
If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my friends owns a tire-sales/auto-repair business in Delaware. He began using postcards to attract new customers when he first opened up his shop 7 years ago.
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he bu
This TQM article is about Implementing Total Quality Management (TQM) in an organization. It is quite known to the business world that this is not an easy task. However, there is a systematic approach to assess its likelihood of success in implementing TQM provides an early sign for actions. Below are a set of questionnaires to assess 5 critical success factors for a Implementing Total Quality Management in an organization. It is a simple and direct questions asked to draw
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he bu
Do you manage other employees? Do you want to improve your management effectiveness? If so, sit down with each of your employees and ask them to tell you three things they like about you as their boss. Then, put your ego aside and ask them three things they don't like about you as a boss. By asking for three items, you're more likely to get to important, non-surface issues that are impacting your ability to successfully manage and lead your team.Do you have the right
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he bu
Time and attendance is a human resource protocol designed to track actual employee hours and the leaves taken, in order to provide details to payroll. It is one of the largest categories for timesheet systems on the market and is a serious component of most payroll systems in manufacturing units, government, airports, border checkpoint, healthcare, retail, financial institutions, and educational organizations. Time and attendance helps to control time consuming in time trac
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.
2) Always try to spell out a few outstanding benefits on your postcard using bullet points.
3) Offer a desirable gift or premium of some sort.
4) Make your postcards stand out. Use solar-yellow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Th
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