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I Advice - Another Expensive Marketing Mistake: Assuming Too Much
The higher competition among the rival companies in Concord has made the companies in the city to have recruited a highly talented staff. Staffing the talents is a difficult job for any company, the process of staffing is a long time process, and the employers are taking the help of Concord employment agenci
Honesty is supposed to be the best policy right? Unfortunately, numerous people abuse that adage and lie on many details including those on job applications. That is why companies more and more are resorting to the employee background check. A lot of time and money is spent hiring and training a new emplo
When you're writing to professionals in any field, you can assume that they know the terminology. You can also assume professionals know why they need the equipment they use every day - so you can get right down to showing why your product is best.
But should you assume that they know who you are, and where you are?
An advertisement in our local newspaper today was a prime example of assuming too much.
I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in th
Executive summaryIts revenues made up US $139($184) billion, assets equaled $62($82) billion, and the number of employees reached more than 30,000 people in 20 countries around the world.While Enron Corporation was so highly praised by the outside observers, internally it had highly decentraliz
But should you assume that they know who you are, and where you are?
An advertisement in our local newspaper today was a prime example of assuming too much.
I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in t
There are many different ways in which a company can be incorporated. It not necessary for business owners to get the services of an attorney, but it is recommended. The State of Nevada has a pro-business stand towards piercing the corporate veil. Business owners choose to make Nevada their domicile state of
I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in t
In my thirty years as an advertising consultant, I ran into many businesses that could have benefited from an in-house advertising agency. Instead, they spent fortunes on various agencies that were more concerned with making money than helping the client. So perhaps it’s time to set the record st
Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in t
Efficient teams work well together and when they do you can see the value in their force multiplier affect. You can see it in special teams in Championship Football Games, you hear about with Navy Seal Teams and you can certainly feel it in America’s Corporate Board Rooms.Of course the opposite is tru
But nowhere in the ad did it say that
Should the advertiser assume that only long-term residents would want his rental space? In this community, quite the opposite is true. His most likely prospects are people moving into the area, bringing their businesses with them.
Our small town weekly newspaper is mailed out all over the United States. People who are thinking of relocating to our area subscribe, as do past residents. Since the ad doesn't say otherwise, most of these people will assume that the building is in this town.
I can envision people reading this ad and thinking "Wow, when did that get built?" or "That looks like the perfect spot for my small boutique." I can also envision people driving all over trying to find the Cedar Street B
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