I Advice - Business

What Does A Truck Crash Have To Do With Your Business?
What Does a Truck Crash have to do with Your Business? Recently a tanker truck crashed on the Bay Bridge in San Francisco spilling its load of gasoline. The gasoline ignited and the fire collapsed a portion of the Bay Bridge. Repairs will take 4-6 months an

t and resources.

Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think abou

Successful Telecommuting Mom Story Number 1
Do you ever wonder if there are people out there that actually make it in the telecommuting industry? When getting started in this industry it is easy to get frustrated when you are waiting to get your first job. Let’s take a look at the work life of one te

Every year we start seeing all the articles about what the new year will hold. Everything from politics to marketing is dissected and forecast. I like to take advantage of trends as much as anyone but you can’t let the new blind you to the tried-and-true.

You may be considering adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.

Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.

Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about

The Customer Is the One Who Matters
Excellent customer service exceeds customer needs (real or perceived) in a consistent and dependable manner.Note the phrase “real or perceived.” This is very important in understanding excellent customer service. It is not your percep

. I like to take advantage of trends as much as anyone but you can’t let the new blind you to the tried-and-true.

You may be considering adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.

Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.

Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think abou

Passive Candidates: Are You An Active or Passive Job Searcher
What does it mean to be a passive candidate?In the recruitment world, recruiters and hiring managers use the term “passive candidate” to describe someone who is not actively looking for a job.A passive candidate is typically someone who

adding podcasts, blogs and local search to your marketing matrix and that is fine, if you strategically think through how they fit with your business and your audiences.

Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.

Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think abou

Tips For The Recruiters
Effective Job AdTo be effective, a job ad should attract right candidates and motivate them to apply. Consider job ads as marketing tools that can spark interest in the best candidates and ensure that they apply for the job.The job tit

usiness and your audiences.

Blogging and podcasting are great tactics, but if your website has no traffic they are a waste of time, effort and resources.

Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think abou

Tell the Carwashes to Stop Hiring Illegal Aliens
For years we have all been going to the local carwash and we conveniently tip the towel spinning driers who do not speak any English a dollar or two depending on their performance and the quality of the drying they have done. Yet have we considered that the

t and resources.

Let’s get back to fundamentals. I’ve had clients who were so ADD they couldn’t sit still long enough to even think about who their best customer is. However, they got so excited about new marketing ideas that they just had to try them. Never mind that those tactics didn’t make sense for their business.

If you don’t know who your customer is, don’t bother spending money on marketing. That would be a colossal waste.

Ask and answer the fundamental questions before you go spending marketing money willy-nilly. How many audience segments do you have? Who is your best customer in each? What is your best customer’s age, employment, sex, and marital status? Do they have kids? Wh

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Who is making use of web and video conferencing, and how are they using it? Here is a look at some of the enterprises and institutions that are being transformed by the intelligent use of this up-and-coming technology.

Evaluating your candidate is part of the investigative process in job hiring. The increased competition for jobs in today’s markets has resulted in constant pressure upon jobseekers – and as a result least 30% of them fabricate their resumes at any given time. As an employer...

Every restaurant owner should constantly be taking an objective look at how well your restaurant is doing. Staying ahead of the competition will keep you on your toes. Here in part 2 of this article, we look at more ways you can get a good report card.

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