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I Advice - Building Buzz for your Club with Online Reviews
You fill up your mug, jump in your car and head onto the dreaded commute of the day. Once you get to work chaos and more chaos surround you. Those half-an-hour breaks really don’t cut it anymore. By the time you get home late into the evening you really don’t have much time for anything but eating and sleeping which seems to keep adding to your waistline like your boss adds to your in box.When you were just starting your career the conventional wisdom stated that young professionals were expected to work, work more, and work like crazy until they grew that corporate ladder. The problem is that once you were promoted the work and responsibilities never stopped ending. The situation has become so unbearable that you don’t find the meaning in work an
Fortunately, most review sites have a process for you to respond to reviews, and this is worthwhile. The tone of your response should be reasonable and positive. It's good to acknowledge the complaint (even if you believe it's false or exaggerated), and respond to it directly (especially if it's a valid complaint!). For example:
"As the reviewer says, we've had some delays in the line on busy nights; we've added another person on the door to speed things up."
"We were unaware of the problem in the restroom this reviewer is describing. Our staff checks the restrooms every hour, and we're available for immediate clean-up if a problem is reported."
In other words, try hard to put the complaint to rest and sound like a good guy, making the person who wrote the bad review seem less credible.
How about a bad review that says something you can't real
You would think experience, frequency of service, and the importance of repeat customers would create an expectation of quality. But you would be surprised if you thought that.Recently I met with a client for whom I have done a number of programs. We have a routine for our programs, and as always we maintained our routine. We meet at the same hotel. The starting time is not too early, but also not late enough to take away the participants’ entire day. Management provides donuts and bagels. The staff graciously shows up on a Saturday morning for sales and service training, without grumbling -- in fact, eager to be here. Says something about the quality of the staff! The CEO opens the meeting with favorable comments about the positive accomplishment
You may already be using the Internet to promote your club via your website, e-mail lists, and MySpace friends lists. You can control and target your own website and promotions, but you can't control what is said about you on other sites.
So how can you be sure you're getting good buzz on the Internet, and prevent bad buzz?
First, remember that managing customer impressions starts right in your club. Make sure that your staff is trained to handle service problems and complaints. A complaint that is resolved graciously and quickly can produce a satisfied and loyal customer; a problem that festers can produce an angry critic of your club.
Next, be aware of what is being said about your club on the Internet. Regularly search for you club by name (as well as any nicknames that customers may give the club… especially the uncomplimentary ones!) You'll probably be surprised at how many places your club is mentioned: MySpace pages, forums, blogs, band sites, DJ sites, community news sites and more.
Also, use your favorite search engine to search for nightclub ratings and nightclub reviews sites, and bookmark them in your browser so you can check them regularly. There are several prominent national rating and review sites, but there may also be local sites in your area. To find the local sites, simply include the name of your city in the search; for example: nightclub ratings dallas or nightclub reviews dallas.
Once you've found and bookmarked the review sites, check each to see if your club is listed, and the basic information (for example, type of music, hours, and location) is accurate. If the club is not listed, you should see if there is a way to add it yourself, to be sure the listing is accurate. If there are errors in the information, look for a way to contact the site operator with corrections.
Finally, check the review sites, and the other sites you've found in your searches, to see what's being said about your clubs. Think of this as an opportunity to find out what your customers really think and say to one another… good and bad.
You'll sometimes find very negative reviews - perhaps even lies and defamatory comments. If a review is really damaging, you may contact the site operators to see if it can be removed. Very likely the answer will be "no." Review sites don't remove reviews, good or bad, unless they violate the site's rules. (If they did, there would be no negative reviews, and the sites would be pretty useless.)
At this point, some business owners begin making threats of legal action. This is almost always a waste of time. Rating and review sites operate as public forums where people can post their opinions. The sites are protected by law, and they are not liable for the opinions posted there. The rating and review sites are often represented by the Electronic Frontier Foundation or the ACLU, so any legal battle will be very costly and almost certain fruitless… so let's talk about what you can do instead of making threats.
Fortunately, most review sites have a process for you to respond to reviews, and this is worthwhile. The tone of your response should be reasonable and positive. It's good to acknowledge the complaint (even if you believe it's false or exaggerated), and respond to it directly (especially if it's a valid complaint!). For example:
"As the reviewer says, we've had some delays in the line on busy nights; we've added another person on the door to speed things up."
"We were unaware of the problem in the restroom this reviewer is describing. Our staff checks the restrooms every hour, and we're available for immediate clean-up if a problem is reported."
In other words, try hard to put the complaint to rest and sound like a good guy, making the person who wrote the bad review seem less credible.
How about a bad review that says something you can't reall
Logistics, asset management and inventory control are so important to any business. Whether you operate a point of sale business, a shipping center, or any business that ships or receives supplies or products, it is difficult to manually keep track of what is coming and going. Bar codes and automation save time, money and lost assets. This method, once fully implemented, can save thousands or even millions of dollars over a short period of time.You may think it will cost a bundle of money to implement a barcode system to control and track assets. This is not true. A barcode label printer is quite affordable, durable and long lasting. Most businesses only require a few of these devices to effectively manage assets. The very small investment pays fo
Next, be aware of what is being said about your club on the Internet. Regularly search for you club by name (as well as any nicknames that customers may give the club… especially the uncomplimentary ones!) You'll probably be surprised at how many places your club is mentioned: MySpace pages, forums, blogs, band sites, DJ sites, community news sites and more.
Also, use your favorite search engine to search for nightclub ratings and nightclub reviews sites, and bookmark them in your browser so you can check them regularly. There are several prominent national rating and review sites, but there may also be local sites in your area. To find the local sites, simply include the name of your city in the search; for example: nightclub ratings dallas or nightclub reviews dallas.
Once you've found and bookmarked the review sites, check each to see if your club is listed, and the basic information (for example, type of music, hours, and location) is accurate. If the club is not listed, you should see if there is a way to add it yourself, to be sure the listing is accurate. If there are errors in the information, look for a way to contact the site operator with corrections.
Finally, check the review sites, and the other sites you've found in your searches, to see what's being said about your clubs. Think of this as an opportunity to find out what your customers really think and say to one another… good and bad.
You'll sometimes find very negative reviews - perhaps even lies and defamatory comments. If a review is really damaging, you may contact the site operators to see if it can be removed. Very likely the answer will be "no." Review sites don't remove reviews, good or bad, unless they violate the site's rules. (If they did, there would be no negative reviews, and the sites would be pretty useless.)
At this point, some business owners begin making threats of legal action. This is almost always a waste of time. Rating and review sites operate as public forums where people can post their opinions. The sites are protected by law, and they are not liable for the opinions posted there. The rating and review sites are often represented by the Electronic Frontier Foundation or the ACLU, so any legal battle will be very costly and almost certain fruitless… so let's talk about what you can do instead of making threats.
Fortunately, most review sites have a process for you to respond to reviews, and this is worthwhile. The tone of your response should be reasonable and positive. It's good to acknowledge the complaint (even if you believe it's false or exaggerated), and respond to it directly (especially if it's a valid complaint!). For example:
"As the reviewer says, we've had some delays in the line on busy nights; we've added another person on the door to speed things up."
"We were unaware of the problem in the restroom this reviewer is describing. Our staff checks the restrooms every hour, and we're available for immediate clean-up if a problem is reported."
In other words, try hard to put the complaint to rest and sound like a good guy, making the person who wrote the bad review seem less credible.
How about a bad review that says something you can't real
When was the last time you were so impressed by a business that you just had to tell someone about it? Sadly, it’s probably been a while, but if you’re an entrepreneur, this represents a tremendous opportunity. Just think of the business potential that’s out there just waiting to be realized.So what’s the problem? Why are there so few outstanding businesses?Well, the problem isn’t a shortage of dreams. Most entrepreneurs have more of them than they can count. The problem is the challenge of turning those dreams into reality. Oh sure, every entrepreneur starts their business with the best of intentions, but somewhere along the way they loose sight of their dreams as they become more and more consumed with the daily grind of running the
Once you've found and bookmarked the review sites, check each to see if your club is listed, and the basic information (for example, type of music, hours, and location) is accurate. If the club is not listed, you should see if there is a way to add it yourself, to be sure the listing is accurate. If there are errors in the information, look for a way to contact the site operator with corrections.
Finally, check the review sites, and the other sites you've found in your searches, to see what's being said about your clubs. Think of this as an opportunity to find out what your customers really think and say to one another… good and bad.
You'll sometimes find very negative reviews - perhaps even lies and defamatory comments. If a review is really damaging, you may contact the site operators to see if it can be removed. Very likely the answer will be "no." Review sites don't remove reviews, good or bad, unless they violate the site's rules. (If they did, there would be no negative reviews, and the sites would be pretty useless.)
At this point, some business owners begin making threats of legal action. This is almost always a waste of time. Rating and review sites operate as public forums where people can post their opinions. The sites are protected by law, and they are not liable for the opinions posted there. The rating and review sites are often represented by the Electronic Frontier Foundation or the ACLU, so any legal battle will be very costly and almost certain fruitless… so let's talk about what you can do instead of making threats.
Fortunately, most review sites have a process for you to respond to reviews, and this is worthwhile. The tone of your response should be reasonable and positive. It's good to acknowledge the complaint (even if you believe it's false or exaggerated), and respond to it directly (especially if it's a valid complaint!). For example:
"As the reviewer says, we've had some delays in the line on busy nights; we've added another person on the door to speed things up."
"We were unaware of the problem in the restroom this reviewer is describing. Our staff checks the restrooms every hour, and we're available for immediate clean-up if a problem is reported."
In other words, try hard to put the complaint to rest and sound like a good guy, making the person who wrote the bad review seem less credible.
How about a bad review that says something you can't real
It seems that the term independent nurse or nurse contract or nursing registry, nursing travel, independent nurse registry were terms not common to the nursing field. A typical nurse in the past simply applied for work at a hospital and stayed employed until he/she retired. The nurse worked the hours given to her/him, received vacation time and in a perfect world received good pay to survive in America’s growing economy.Today, this is no longer true! Statistics tell us that America has a nursing shortage and predictions estimate a 250,000 nursing shortage in the next ten years. With numbers lingering over the medical field you would think that more nurses would take advantage and use these numbers to there advantage and make more money while wo
At this point, some business owners begin making threats of legal action. This is almost always a waste of time. Rating and review sites operate as public forums where people can post their opinions. The sites are protected by law, and they are not liable for the opinions posted there. The rating and review sites are often represented by the Electronic Frontier Foundation or the ACLU, so any legal battle will be very costly and almost certain fruitless… so let's talk about what you can do instead of making threats.
Fortunately, most review sites have a process for you to respond to reviews, and this is worthwhile. The tone of your response should be reasonable and positive. It's good to acknowledge the complaint (even if you believe it's false or exaggerated), and respond to it directly (especially if it's a valid complaint!). For example:
"As the reviewer says, we've had some delays in the line on busy nights; we've added another person on the door to speed things up."
"We were unaware of the problem in the restroom this reviewer is describing. Our staff checks the restrooms every hour, and we're available for immediate clean-up if a problem is reported."
In other words, try hard to put the complaint to rest and sound like a good guy, making the person who wrote the bad review seem less credible.
How about a bad review that says something you can't real
One of the most serious threats to your organization is the lack of visibility. If your target market does not recognize you, you will not succeed. It is a basic marketing principle.But how does your organization get access to this vital visibility? There are many viable alternatives, depending on the size of your institution and the goals you have in mind. There are many costs involved in obtaining visibility, but there are some inexpensive ways to enhance your brand name.The most expensive is buying advertising space. Depending on your desired reach, television, radio, and newspaper are among the most effective. The best spots cost the most, but you may consider remnant space. This is airtime or print ad space that has not yet sold
Fortunately, most review sites have a process for you to respond to reviews, and this is worthwhile. The tone of your response should be reasonable and positive. It's good to acknowledge the complaint (even if you believe it's false or exaggerated), and respond to it directly (especially if it's a valid complaint!). For example:
"As the reviewer says, we've had some delays in the line on busy nights; we've added another person on the door to speed things up."
"We were unaware of the problem in the restroom this reviewer is describing. Our staff checks the restrooms every hour, and we're available for immediate clean-up if a problem is reported."
In other words, try hard to put the complaint to rest and sound like a good guy, making the person who wrote the bad review seem less credible.
How about a bad review that says something you can't really respond to, like "this club sucks. The music stinks and it's filled with ugly people."
In that case, simply talk up the club's positives: "I'm sorry the reviewer doesn't appreciate our music choices. Our club has grown more popular each year for the past three years, and won the 2005 DanceBeat award for best club in Philadelphia."
Hopefully you won't need to deal with many negative reviews. Focus you energy on getting positive reviews on the web.
Your best assets are you current customers. Your regular customers are likely to say good things about your club, so encourage them to write online reviews.
First, visit the major rating sites, and find the URL (web address) of the page where your club is mentioned. Then:
* Include the URL on your club flyers, and a link on your club's website ("Rate Club Paradiso at… ").
* If you have a MySpace friends list, or an e-mail list, you can use it to ask your customers to submit ratings and reviews.
* Be sure that DJs, performers, promoters and staff associated with your club visit the rating sites and post reviews.
When submitting reviews, ask your friends and customers to talk about the best features of the club, or good experiences they've had. Reviews that simply say "awesome club!" don't carry much weight with readers.
Once you get some positive reviews and ratings on the web, publicize the fact! Include your ratings, and excerpts from reviews, in your ads, flyers, and website.
Remember that people will talk about your club on the web; make sure you know what is being said!
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