few filters. This is something you can do for yourself at home and much cheaper. Hey, don't take my word for it though. You should always check out this information on your own time. You can start by visiting the National Resources Defense Council's latest findings regarding your drinking water and bottled water. I think you may be surprised at what you read.

So, what will it be? In regards to your health I say it is important to get the facts straight. It is way to easy to fall into an emotional trap and become swayed by what you read and see in the media, news, and on television. You could very e

If you are a sexy Hollywood star, chances are you have had your picture taken holding an equally sexy bottle of water, preferably with a really sensual sounding French name. If you are like the rest of us though you probably wonder what the big deal about bottled water is and how in the world the most abundant molecule on the face of the earth became so popular and expensive. The short answer to this question can be summed up in one word - Marketing. Bottled water has been equated with beauty, health and sex appeal so why should we drink from our own tap at home and remain ugly, fat and disease ridden?

To make matters real easy for you I am just going to come right out and say it. Bottled water is a rip off and is the greatest con I have ever seen. It has to be one of the greatest "stupid human tricks" of the last decade.

It won't make you healthier than drinking tap water and it certainly will not make you more beautiful. Okay wait, maybe My Pet Rock was the biggest con, or maybe the fact that both the sender and receiver of a cell phone call pay the carrier takes the cake. Needless to say this brings up an important point for us all to remember. When it comes to our personal health, we cannot trust what we read in a magazine or what is the current fad.

As a fellow marketer I see how well bottled water has been presented to us all. The idea of purity is what sells well to us, especially when we are dealing with what goes into our bodies. The problem is that the facts do not paint this picture. Most bottled water is of good quality, but to believe that bottled water companies are held to more stringent rules than your local water company is absurd and just plain false. When you go to your local grocery store and see a beautifully packaged bottle of water, complete with mountain springs and a "bottled at the source" label on it, you might be surprised to learn what the actual source really is.

"Spring Water" could very well come from an industrial-park well, and "pure glacier water" is likely no more than a pretty name for a public water system. The source can be anything and just because it is bottled there, does not mean "there" comes with mountains, elk and eagles flying overhead. Seriously, do you think that a bunch of people are standing at the flowing spring filling and capping bottles, or running "big rig" bottling machines on the side of a mountain? Depending on the time of the year, a single company can bottle their water at numerous places and in many different ways, slap the same label on it, and even sell their water to other companies who slap their label on it.

Sadly, it is estimated that up to 40% of bottled water in the United States is no more than tap water ran through a few filters. This is something you can do for yourself at home and much cheaper. Hey, don't take my word for it though. You should always check out this information on your own time. You can start by visiting the National Resources Defense Council's latest findings regarding your drinking water and bottled water. I think you may be surprised at what you read.

So, what will it be? In regards to your health I say it is important to get the facts straight. It is way to easy to fall into an emotional trap and become swayed by what you read and see in the media, news, and on television. You could very ea

it. Bottled water is a rip off and is the greatest con I have ever seen. It has to be one of the greatest "stupid human tricks" of the last decade.

It won't make you healthier than drinking tap water and it certainly will not make you more beautiful. Okay wait, maybe My Pet Rock was the biggest con, or maybe the fact that both the sender and receiver of a cell phone call pay the carrier takes the cake. Needless to say this brings up an important point for us all to remember. When it comes to our personal health, we cannot trust what we read in a magazine or what is the current fad.

As a fellow marketer I see how well bottled water has been presented to us all. The idea of purity is what sells well to us, especially when we are dealing with what goes into our bodies. The problem is that the facts do not paint this picture. Most bottled water is of good quality, but to believe that bottled water companies are held to more stringent rules than your local water company is absurd and just plain false. When you go to your local grocery store and see a beautifully packaged bottle of water, complete with mountain springs and a "bottled at the source" label on it, you might be surprised to learn what the actual source really is.

"Spring Water" could very well come from an industrial-park well, and "pure glacier water" is likely no more than a pretty name for a public water system. The source can be anything and just because it is bottled there, does not mean "there" comes with mountains, elk and eagles flying overhead. Seriously, do you think that a bunch of people are standing at the flowing spring filling and capping bottles, or running "big rig" bottling machines on the side of a mountain? Depending on the time of the year, a single company can bottle their water at numerous places and in many different ways, slap the same label on it, and even sell their water to other companies who slap their label on it.

Sadly, it is estimated that up to 40% of bottled water in the United States is no more than tap water ran through a few filters. This is something you can do for yourself at home and much cheaper. Hey, don't take my word for it though. You should always check out this information on your own time. You can start by visiting the National Resources Defense Council's latest findings regarding your drinking water and bottled water. I think you may be surprised at what you read.

So, what will it be? In regards to your health I say it is important to get the facts straight. It is way to easy to fall into an emotional trap and become swayed by what you read and see in the media, news, and on television. You could very e

of purity is what sells well to us, especially when we are dealing with what goes into our bodies. The problem is that the facts do not paint this picture. Most bottled water is of good quality, but to believe that bottled water companies are held to more stringent rules than your local water company is absurd and just plain false. When you go to your local grocery store and see a beautifully packaged bottle of water, complete with mountain springs and a "bottled at the source" label on it, you might be surprised to learn what the actual source really is.

"Spring Water" could very well come from an industrial-park well, and "pure glacier water" is likely no more than a pretty name for a public water system. The source can be anything and just because it is bottled there, does not mean "there" comes with mountains, elk and eagles flying overhead. Seriously, do you think that a bunch of people are standing at the flowing spring filling and capping bottles, or running "big rig" bottling machines on the side of a mountain? Depending on the time of the year, a single company can bottle their water at numerous places and in many different ways, slap the same label on it, and even sell their water to other companies who slap their label on it.

Sadly, it is estimated that up to 40% of bottled water in the United States is no more than tap water ran through a few filters. This is something you can do for yourself at home and much cheaper. Hey, don't take my word for it though. You should always check out this information on your own time. You can start by visiting the National Resources Defense Council's latest findings regarding your drinking water and bottled water. I think you may be surprised at what you read.

So, what will it be? In regards to your health I say it is important to get the facts straight. It is way to easy to fall into an emotional trap and become swayed by what you read and see in the media, news, and on television. You could very e

name for a public water system. The source can be anything and just because it is bottled there, does not mean "there" comes with mountains, elk and eagles flying overhead. Seriously, do you think that a bunch of people are standing at the flowing spring filling and capping bottles, or running "big rig" bottling machines on the side of a mountain? Depending on the time of the year, a single company can bottle their water at numerous places and in many different ways, slap the same label on it, and even sell their water to other companies who slap their label on it.

Sadly, it is estimated that up to 40% of bottled water in the United States is no more than tap water ran through a few filters. This is something you can do for yourself at home and much cheaper. Hey, don't take my word for it though. You should always check out this information on your own time. You can start by visiting the National Resources Defense Council's latest findings regarding your drinking water and bottled water. I think you may be surprised at what you read.

So, what will it be? In regards to your health I say it is important to get the facts straight. It is way to easy to fall into an emotional trap and become swayed by what you read and see in the media, news, and on television. You could very e

few filters. This is something you can do for yourself at home and much cheaper. Hey, don't take my word for it though. You should always check out this information on your own time. You can start by visiting the National Resources Defense Council's latest findings regarding your drinking water and bottled water. I think you may be surprised at what you read.

So, what will it be? In regards to your health I say it is important to get the facts straight. It is way to easy to fall into an emotional trap and become swayed by what you read and see in the media, news, and on television. You could very easily equate losing weight, looking beautiful, and even being a good steward and environmental cadet with bottled water. This may sound crazy but I invite you to take a long and hard look at what you are being sold. The marketing and creation of the image is a very subtle process. In fact, the image is everything. The physical product itself is secondary, and in the case of bottled water it doesn't even exist!

Can anyone else spell Evian backwards?