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I Advice - The Three-Fold Path to a Productive Graphic Design Process - From Nonprofit Communicators and Design
Boundaries have been broken and now within a few minutes you can send money abroad. Previously sending money abroad wasn’t so easy as anyone wishing to send money abroad had to undergo various formalities. Those formalities were very grueling and involved a lot of paperwork but now time has changed as with a simple click you can send money abroad.Sending money abroad has now become a very easy and smooth task as you don’t have to do any paperwork. All you need to do is just click on the money transfer, enter yours and the receiver’s account number, and within a few minutes money will be transferred.There are various websites helping you in sending mon
Designer Sybil Rogers swears by the creative brief, which "enables us designers to create designs that are visually relevant and strategically on target."
Here are my guidelines for creating a creative brief that works.
Build a solid, candid, ongoing relationship with your graphic designers
Nothing is more importan
When flipping the channels of your TV, you are bound to come across a Public Service Announcement (PSA) endorsed by a celebrity asking children to approach their parents, teachers, or someone they trust when they are at a crossroads. Through these PSAs, children are told that asking for guidance, encouragement, and support is a sign of strength. They don’t have to go through a transition alone—help is just around the corner.As adults, we tend to forget the value of reaching out to others when we are in need of assistance. There is this unwritten rule that we should be able to make decisions without the guidance of others. The reality is, however, that childr
Here's what your colleagues advise:
Be clear, comprehensive and realistic
Hudson River Sloop Clearwater Director of Communications Kitty McCullough swears by this maxim. She advises nonprofit communicators to "sketch out as much as you can at the beginning (back to the creative brief) and ask for preliminary sketches so your designer doesn't spend time working up something far from what you want."
Mark Dessauer, communications officer at Active Living By Design, solicits three to five design concepts from his graphic designers. "And I ask for completely distinct takes on the project, not variations on a single theme," says Mark. "This lets me expand the discussion to go beyond my pre-conceived ideas, and pushes my designers to be their most creative."
Editorial Comment: Great idea Mark, but you'll pay for it. Advice - specify how many design concepts you want in the creative brief to avoid surprises.
Jack Sherin, former agency creative exec and now freelance designer to a range of nonprofit clients, suggests that you be "entirely confident in all details of your design needs and process, before getting started." BTW, Jack presents a single design concept if it seems right on target. Practices are indeed designer- specific.
Most importantly, think through your concepts and goals before saying a word to your graphic designers. "For us, the essence of an effective partnership is understanding that the designer's job is to provide graphic interpretations of OUR thinking. We define the concepts we want to convey, how the new design links with existing design elements, etc.," comments Julia Graham Lear, director of the Center for Health and Health Care in Schools. "If we don't take time to do so, the final product will reflect the designer's 'take' on the project, not ours."
Designer Sybil Rogers swears by the creative brief, which "enables us designers to create designs that are visually relevant and strategically on target."
Here are my guidelines for creating a creative brief that works.
Build a solid, candid, ongoing relationship with your graphic designers
Nothing is more important
Embroidered designs are seen on everything from T-shirts to bath towels. There’s plenty of need for embroidered products; you just have to find your niche within the market. People like the personalized designs of embroidery to show off on themselves or their pets. You could target your services to pet stores, sporting goods stores, or maybe even your local golf courses. Another option might be to target local businesses to see if they want a variety of items to use as promotional products.What skills and tools are needed to start a Home Embroidery Business?To get started, you need a good embroidery machine. There are low end machines intended for pe
Mark Dessauer, communications officer at Active Living By Design, solicits three to five design concepts from his graphic designers. "And I ask for completely distinct takes on the project, not variations on a single theme," says Mark. "This lets me expand the discussion to go beyond my pre-conceived ideas, and pushes my designers to be their most creative."
Editorial Comment: Great idea Mark, but you'll pay for it. Advice - specify how many design concepts you want in the creative brief to avoid surprises.
Jack Sherin, former agency creative exec and now freelance designer to a range of nonprofit clients, suggests that you be "entirely confident in all details of your design needs and process, before getting started." BTW, Jack presents a single design concept if it seems right on target. Practices are indeed designer- specific.
Most importantly, think through your concepts and goals before saying a word to your graphic designers. "For us, the essence of an effective partnership is understanding that the designer's job is to provide graphic interpretations of OUR thinking. We define the concepts we want to convey, how the new design links with existing design elements, etc.," comments Julia Graham Lear, director of the Center for Health and Health Care in Schools. "If we don't take time to do so, the final product will reflect the designer's 'take' on the project, not ours."
Designer Sybil Rogers swears by the creative brief, which "enables us designers to create designs that are visually relevant and strategically on target."
Here are my guidelines for creating a creative brief that works.
Build a solid, candid, ongoing relationship with your graphic designers
Nothing is more importan
Did you know that 6 construction workers die every day in the US, from largely preventable accidents? However, there are many safety precautions that can be taken, let's look at a few of the most important hazards and precautions for them:Air Purifying RespiratorsThese can be worn to prevent inhaling toxic fumes and particles from painting, sandblasting, road construction and more. Using a filter or blower method to keep breathable air around the head, they do not provide oxygen. Use of these can help keep workers lungs clear and healthy.AsbestosAbout 10,000 people die each year due to asbestos related diseases. While most uses of Asbest
Editorial Comment: Great idea Mark, but you'll pay for it. Advice - specify how many design concepts you want in the creative brief to avoid surprises.
Jack Sherin, former agency creative exec and now freelance designer to a range of nonprofit clients, suggests that you be "entirely confident in all details of your design needs and process, before getting started." BTW, Jack presents a single design concept if it seems right on target. Practices are indeed designer- specific.
Most importantly, think through your concepts and goals before saying a word to your graphic designers. "For us, the essence of an effective partnership is understanding that the designer's job is to provide graphic interpretations of OUR thinking. We define the concepts we want to convey, how the new design links with existing design elements, etc.," comments Julia Graham Lear, director of the Center for Health and Health Care in Schools. "If we don't take time to do so, the final product will reflect the designer's 'take' on the project, not ours."
Designer Sybil Rogers swears by the creative brief, which "enables us designers to create designs that are visually relevant and strategically on target."
Here are my guidelines for creating a creative brief that works.
Build a solid, candid, ongoing relationship with your graphic designers
Nothing is more importan
Promotional products have long been recognized as an essential and effective part of the marketing mix - a key ingredient in integrated marketing campaigns. For example, advertising and direct mail campaigns tend to receive improved response rates when they are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors’ booths at trade or consumer shows.TW, Jack presents a single design concept if it seems right on target. Practices are indeed designer- specific.
Most importantly, think through your concepts and goals before saying a word to your graphic designers. "For us, the essence of an effective partnership is understanding that the designer's job is to provide graphic interpretations of OUR thinking. We define the concepts we want to convey, how the new design links with existing design elements, etc.," comments Julia Graham Lear, director of the Center for Health and Health Care in Schools. "If we don't take time to do so, the final product will reflect the designer's 'take' on the project, not ours."
Designer Sybil Rogers swears by the creative brief, which "enables us designers to create designs that are visually relevant and strategically on target."
Here are my guidelines for creating a creative brief that works.
Build a solid, candid, ongoing relationship with your graphic designers
Nothing is more importan
If you're thinking about buying a business...and are wanting to buy a business that's both sexy and exciting -- the kind of business you can brag about at all the parties -- then please listen very carefully. Doing so can save you a lot of time, money and energy. Listen: People are always asking me about the most exciting businesses I've bought over the past 50 years. Thing is, I don't buy "exciting" businesses. Why? Because they simply aren't as profitable and stable as the "boring" ones. In fact, if you took all of the businesses I have owned...and if you were to tell me any one of them was in any way, shape or form
Designer Sybil Rogers swears by the creative brief, which "enables us designers to create designs that are visually relevant and strategically on target."
Here are my guidelines for creating a creative brief that works.
Build a solid, candid, ongoing relationship with your graphic designers
Nothing is more important than building and maintaining these relationships, even when no design project is pending. Build those partnerships and keep them going, so that your designers keep you, and your organization's design profile, top of mind.
Lenore Neier, VP of Marketing and Communications at the American Liver Foundation(ALF), makes sure she develops and maintains close working relationship with favorite designers. "It seems to be the only way that works," she says. "They have to get to know your organization intimately to give you the right design product."
Lenore speaks with ALF's graphic and web designers on an ongoing basis. "That way they stay current with our focus and news, and are ready to jump in when we need them," she says.
Don't forget that strong relationships are built on honesty - diplomatic honesty that is. Mark Dessauer recommends that you be "completely honest about how you feel about the work, especially if a designer is a friend (which frequently happens, even if that isn't the case at the beginning). If you aren't happy, you'll be saddled with a design product that doesn't meet your expectations or needs. The results will suffer, and your relationship will too," he advises.
Jack Sherin suggests that you take it one step further to educate your designers on your nonprofit's internal approval process, so they understand what it'll take to build consensus around design decisions.
Don't try to be the graphic designer
This is a hard one, as all of us think we have a great aesthetic sense, and want to apply it to our brochures and email templates as we do in our living rooms and gardens. Stop!
Graphic designer Barbara Wertheim, who works with nonprofit clients as diverse as the Seeing Eye and the New Jersey Hall of Fame, advises, "Make sure you hire a competent professional designer with a proven track record -- and then trust her to do her job. Make changes to the design when they're based in a sound rationale, but resist tinkering with the design -- as you risk throwing off a deliberate and d
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