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I Advice - 3 Ways to Multiply Your Marketing Efforts
I recently had the opportunity to speak at a regional conference for long-term care professionals. It was very exciting to be selected to speak and to share what I had learned about employee online and computer based education. Not to mention a little bragging about our new corporate education center.While I was waiting for my scheduled time to present I couldn’t help but notice how many speakers were not practicing administrators or directors of nursing. The session’s speakers were mostly consultants, academics or government experts.The underlining message the speakers were giving was buy my services and I’ll give you this information for a fee. Which on its face value is fine if that is the only view you wish to evaluate. We flock to hear these experts pronounc
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fa
In advertising, the psychological effects are of greater importance than the physiological ones – i.e. as the “psychological” has the power to affect the mind generally, the latter, with the impact on the visual, is being merely registered by the eyes and absorbed as “pictorial effects”. These should first and foremost pertain exclusively to the item advertised and not, as sometimes is the case, have nothing or very little to do with, and can therefore be “ a dead loss”, in the effect it is supposed to have. Not to mention, that too many “diverse” pictures detract from the very name of the products advertised. The importance of the psychological effect should be stressed, by not only presenting the whole advertisement in “good taste”, but by making it attractive or appealing, wh
I believe that one of the best ways to get the customer's attention is through marketing. It is also one of the best ways to announce that you are "contagious"! Marketing is more than just advertising; it is the lifeblood of any successful business. I recently heard that we are exposed to 5,000 ads a day; from the size of a postage stamp to ads on floors and sides of buses. Let's focus on the three most important areas of marketing and those that "make us look"!
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fal
One day, in the distant future, someone with more money and time than I shall conduct an experiment on waitering staff across the planet.From Rio de Janeiro, where waiters peer over one’s shoulder studying the menu with morbid fascination; to London, where staff glare at you for rudely interrupting their analysis of who was sleeping with whom on Crossroads; to India, where wallahs bring you exactly what you didn’t order, cold and an hour later when you have already succumbed to starvation; to Cape Town, where servers glide effortlessly past you as you wave your arms about like the nearly drowned attracting a life-guard. Each a microcosm of business disregard for their patrons."I wonder if it’s on purpose?" I asked myself as I mopped up the water dammed behind pi
I believe that one of the best ways to get the customer's attention is through marketing. It is also one of the best ways to announce that you are "contagious"! Marketing is more than just advertising; it is the lifeblood of any successful business. I recently heard that we are exposed to 5,000 ads a day; from the size of a postage stamp to ads on floors and sides of buses. Let's focus on the three most important areas of marketing and those that "make us look"!
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fa
Starting and owning your own business can be literally be a dream come true for most new entrepreneurs, unfortunately it can turn into the biggest nightmare in the world too, as over regulation, labor issues and cash flow dilemmas from time to time. Indeed those are some of the most common problems that small businesses face in America. Of course there are other issues as well and often, new entrants into business do not consider them, yet find out that they can be over bearing.Let us look at a case study shall we? A new entrepreneur wishes to start a mobile oil change business. He lines up all the supplies, waste oil removal vendors, trains employees, markets to customers and off he goes. Next the summer heat comes and no one wishes to work. Customers complain of sweat d
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fa
You wouldn’t skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on extending their branding to virtual communications. Shouldn’t you use each email as an opportunity to promote your business?Don’t ignore the benefits of e-stationary:1. Consistency – Branding your business is all about perceived image – e-stationary can help maintain a consistent “identity” across all platforms – letterhead, website, e-stationary, etc.2. Name/ Face Recognition – This is especially important in the industries where it helps if your clients can recognize
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fa
Every day presents new opportunity to contact prospects. Are you prepared to make those contacts every day? Do you have a strategic action plan in place to help ensure the most effective prospecting possible? Strategic thinking marketers have gained an understanding of what is possible for them and their business through effective prospecting. A strategic thinking marketer is always looking for new ideas and tips for becoming more effective with their prospecting efforts. A growing number of these successful strategic marketers have business coaches are reaping the benefits of prospecting tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Thinking Business Coach.Tip #1: When cal
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customers. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some
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