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  • I Advice - Business Marketing Publicity Targets 96% of where Customers Learn about New Products and Technology

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    ts ranked print magazines (54%), Web searches (23%, Google primarily), and E-mai
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    Who wouldn’t like to reach 96% of their target market with one business to business marketing plan? According to a survey published in the September 1, 2005 issue of “Electronic Design” magazine, it can be done. When asked, “Where do you find the most useful information about new products and technology?” the respondents ranked print magazines (54%), Web searches (23%, Google primarily), and E-mail
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    ess marketing plan? According to a survey published in the September 1, 2005 issue of “Electronic Design” magazine, it can be done. When asked, “Where do you find the most useful information about new products and technology?” the respondents ranked print magazines (54%), Web searches (23%, Google primarily), and E-mai
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    ue of “Electronic Design” magazine, it can be done. When asked, “Where do you find the most useful information about new products and technology?” the respondents ranked print magazines (54%), Web searches (23%, Google primarily), and E-mai
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    nd the most useful information about new products and technology?” the respondents ranked print magazines (54%), Web searches (23%, Google primarily), and E-mai
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    ts ranked print magazines (54%), Web searches (23%, Google primarily), and E-mail newsletters (19%, which includes RSS feeds) as the top three sources. This covers 96% of the bases, relegating trade shows (2%) and word of mouth (2%) to being almost inconsequential. This comes as good news for anyone using business to business marketing for lead generation.

    These numbers show that print is rou

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