I Advice
#1 in Business Subscribe Email Print

You are here: Home > Business > Marketing > Client or Customer? There Really Is A Difference

Tags

  • words
  • relationship
  • vendori think
  • providing value
  • small businesses

  • Links

  • 9 Creative Ways To Get The Word Out Through Teleseminars
  • Unsecured Personal Loan - Sustain through the Adversity
  • Your Child and Eczema
  • I Advice - Client or Customer? There Really Is A Difference

    Printing Still The Best Way To Get Customers!
    Today our choices are limitless to advertise. We can print a flyer, print an add in the paper, advertise on television, give out promotional products branded with your logo or message, place an add on the internet or email. Why is Print still the best?
    our care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset
    Help! What Happened?
    Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gai
    Some people use the words “client” and “customer” interchangeably or generically. I’d like you to think a little about these important words because there is a significant difference – one that can have huge impact upon your long-term business.

    According to Merriam-Webster:

    Client: One that is under the protection of another

    Customer: One that purchases a commodity or service

    Here’s the distinction:

    In a client / vendor relationship, the buyer is “under the protection” of the vendor and becomes dependant upon the ongoing care of the vendor.

    I think most executives, professionals, and owners of small businesses would benefit from nurturing “client” relationships. That means:

    · Communicating that they are under your care

    · Being proactive in looking out for their best interests

    · Constantly working on strengthening and deepening the relationship

    · Giving them your best service and value on an ongoing basis

    · Providing value and peace of mind well beyond the commodity value of the transaction

    If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset

    Advertising
    Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.“Word of mouth” used to be the common form of advertising in ancient t
    Webster:

    Client: One that is under the protection of another

    Customer: One that purchases a commodity or service

    Here’s the distinction:

    In a client / vendor relationship, the buyer is “under the protection” of the vendor and becomes dependant upon the ongoing care of the vendor.

    I think most executives, professionals, and owners of small businesses would benefit from nurturing “client” relationships. That means:

    · Communicating that they are under your care

    · Being proactive in looking out for their best interests

    · Constantly working on strengthening and deepening the relationship

    · Giving them your best service and value on an ongoing basis

    · Providing value and peace of mind well beyond the commodity value of the transaction

    If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset

    3 Keys to Managing Career Burnout
    I recently gave a presentation on this topic at an Annual Conference of Human Resource Professionals. The room was full! So I thought the information might be timely for some of you.What is burnout? What are the symptoms and causes? And if you're exp
    the ongoing care of the vendor.

    I think most executives, professionals, and owners of small businesses would benefit from nurturing “client” relationships. That means:

    · Communicating that they are under your care

    · Being proactive in looking out for their best interests

    · Constantly working on strengthening and deepening the relationship

    · Giving them your best service and value on an ongoing basis

    · Providing value and peace of mind well beyond the commodity value of the transaction

    If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset

    3 Reasons Internet Marketing Is Proven To Get the Most Results For The Money
    There have been some interesting responses when people hear what I do for a living. In fact, I’m almost certain I’ve seen a few people take a step back. When people hear “internet marketing,” they think of those annoying pop up ads and spam in their inbox.
    eir best interests

    · Constantly working on strengthening and deepening the relationship

    · Giving them your best service and value on an ongoing basis

    · Providing value and peace of mind well beyond the commodity value of the transaction

    If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset

    So Is It Possible It Make Money From The Internet?
    A good question and certainly research suggests it is possible. But there is an element of chance, creative thinking and perseverance required if you are going to be one of the few that make there fortune. Alex Tew has been the most recent successful example
    our care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset and that of your staff:

    · Do you actively protect and look out for your client’s well being beyond the value of the purchase?

    · Do you communicate your ongoing care on their behalf?

    · Do you always give them your best service and value?

    · Do your clients feel they are in your constant care?

    Building ongoing client relationships means constantly being vigilant to insure you and your staff work to build that “protection / care / dependence” paradigm with every client contact so they can say, “I depend on [fill in your name] for [fill in the products and services you provide]. Customers don’t have much reason to stay; clients don’t have reason to stray… that’s the difference.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.willuadd.com/article/29552/willuadd-Client-or-Customer--There-Really-Is-A-Difference.html">Client or Customer? There Really Is A Difference</a>

    BB link (for phorums):
    [url=http://www.willuadd.com/article/29552/willuadd-Client-or-Customer--There-Really-Is-A-Difference.html]Client or Customer? There Really Is A Difference[/url]

    Related Articles:

    Internet Monitoring Software for Employee Activity Tracking

    How To Ask The Right Questions in an Interview

    Marketing on Steroids; Hyper Spacing the Competition in the Service Business

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com