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I Advice - Client or Customer? There Really Is A Difference
Printing Still The Best Way To Get Customers! our care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindsetToday our choices are limitless to advertise. We can print a flyer, print an add in the paper, advertise on television, give out promotional products branded with your logo or message, place an add on the internet or email. Why is Print still the best? Help! What Happened? Some people use the words “client” and “customer” interchangeably or generically. I’d like you to think a little about these important words because there is a significant difference – one that can have huge impact upon your long-term business.Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gai According to Merriam-Webster: Client: One that is under the protection of another Customer: One that purchases a commodity or service Here’s the distinction: In a client / vendor relationship, the buyer is “under the protection” of the vendor and becomes dependant upon the ongoing care of the vendor. I think most executives, professionals, and owners of small businesses would benefit from nurturing “client” relationships. That means: · Communicating that they are under your care · Being proactive in looking out for their best interests · Constantly working on strengthening and deepening the relationship · Giving them your best service and value on an ongoing basis · Providing value and peace of mind well beyond the commodity value of the transaction If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset Advertising Webster:Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.“Word of mouth” used to be the common form of advertising in ancient t Client: One that is under the protection of another Customer: One that purchases a commodity or service Here’s the distinction: In a client / vendor relationship, the buyer is “under the protection” of the vendor and becomes dependant upon the ongoing care of the vendor. I think most executives, professionals, and owners of small businesses would benefit from nurturing “client” relationships. That means: · Communicating that they are under your care · Being proactive in looking out for their best interests · Constantly working on strengthening and deepening the relationship · Giving them your best service and value on an ongoing basis · Providing value and peace of mind well beyond the commodity value of the transaction If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset 3 Keys to Managing Career Burnout the ongoing care of the vendor.I recently gave a presentation on this topic at an Annual Conference of Human Resource Professionals. The room was full! So I thought the information might be timely for some of you.What is burnout? What are the symptoms and causes? And if you're exp I think most executives, professionals, and owners of small businesses would benefit from nurturing “client” relationships. That means: · Communicating that they are under your care · Being proactive in looking out for their best interests · Constantly working on strengthening and deepening the relationship · Giving them your best service and value on an ongoing basis · Providing value and peace of mind well beyond the commodity value of the transaction If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset 3 Reasons Internet Marketing Is Proven To Get the Most Results For The Money eir best interestsThere have been some interesting responses when people hear what I do for a living. In fact, I’m almost certain I’ve seen a few people take a step back. When people hear “internet marketing,” they think of those annoying pop up ads and spam in their inbox. · Constantly working on strengthening and deepening the relationship · Giving them your best service and value on an ongoing basis · Providing value and peace of mind well beyond the commodity value of the transaction If I am in your care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset So Is It Possible It Make Money From The Internet? our care or under your protection and I know it, there is far less likelihood of me defecting to a competitor and far greater likelihood that I will refer others to your care and protection. Isn’t that the relationship you want to build? If so, think through your mindset and that of your staff:A good question and certainly research suggests it is possible. But there is an element of chance, creative thinking and perseverance required if you are going to be one of the few that make there fortune. Alex Tew has been the most recent successful example · Do you actively protect and look out for your client’s well being beyond the value of the purchase? · Do you communicate your ongoing care on their behalf? · Do you always give them your best service and value? · Do your clients feel they are in your constant care? Building ongoing client relationships means constantly being vigilant to insure you and your staff work to build that “protection / care / dependence” paradigm with every client contact so they can say, “I depend on [fill in your name] for [fill in the products and services you provide]. Customers don’t have much reason to stay; clients don’t have reason to stray… that’s the difference.
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