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I Advice - Wealth Knowledge & Power - Lost Secrets From Ancient Masters
An Attention Deficit Economy Research we conducted during the past year shows that 83% business owners and managers state that their biggest problem is finding new leads for their businesses. Yet most pursue direct mail, advertising and telesales hoping to build awareness and win business almost overnight!! The reality though is that little is achieved – largely because everybody is pursuing the same commodity based tactics!But what if we aim to build a reservoir of leads for the future with real attention making tactics in the heart of our niches and so let our reputation appreciate in the minds of a sufficient number of potential buyers? Such a strategy would have to communicate with
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show pos
In Part 1 of setting up a new Nursery we looked at how important researching the Nursery market was along with making sure you get your finances right from the very beginning.This next instalment will deal with 2 further issues that anyone looking to open their own nursery, Pre School, kindergarten or day care centre needs to know. They are Business Plans and your Competitors.1. Nursery Business PlansYour Business Plan really goes hand in hand with market research and finances. Do your research so you know how many children your new Nursery is going to have as this will have a direct effect on how many staff you need, what size premises you need and how much you can charge
He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and power.
OK, so do I have your attention? I called you to read the ad and take action didn’t I? I made you “want” to read more, to “see” this light so to speak. Don’t feel duped…J You have not been. What I present here is a simple psychology behind the reason someone responds to an advertisement. The “Lost Secrets” I refer to are right in front of you.
When you write a headline you must grab the readers attention within 2 seconds. That’s it! You get no more time. Do not stop, do not pass go, and certainly do not collect your $200. Certainly do not believe anyone who will tell you differently. To get your prospect to your offer your ad must be enticing, yet present a certain “hope” to the reader that what lies on the other side of the text is a solution.
But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your customer “needs” a “solution” to a “problem”.
This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads.
Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots.
Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show posi
The Super Bowl is a game but, like sports in general, it offers useful life lessons that we can take with us . . . if we only look below the surface. As I watched the game, I saw a number of things. How many did you see?1. As I pointed out last year, winning is a team effort. That was never more obvious than this year when the Steeler offense was going no where for most of the first half and the SeaHawk offense was moving the ball almost at will. All of the focus prior to the game was on the offenses and, in particular, the match up between the quarterbacks. But Pittsburgh’s Roethlisberger started horribly, piutting pressure on the defense. Seattle moved the ball against the defense but could not “seal
But, it should not be just any solution. This solution must solve a specific problem. There is no other reason to entice your prospects. You can think of tons of needs and wants but the simple, cut and dry, black and white of it is that your customer “needs” a “solution” to a “problem”.
This problem could be anything as simple as a new computer chair to the much more powerful and complicated ink pen. Every pun intended…J The pen offers you the ability to write, and what you write will be ads. Not just any ads mind you. But prospect pulling, customer converting, sales exploding ads.
Using the power of the pen, and the written word has caused wars and saved lives. It has placed a value upon every real and conceivable thing on the planet. When you see the written word it pulls you into it’s meaning. Too often today we are bombarded with advertisements that SCREAM at you to Buy, Buy, Buy Now! Get Rich Quick! Make Tons Of Cash Sitting On Your Duff! Either the guys that write these type ads are desperate or they are idiots.
Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show pos
Your investment club will need to decide what type of entity you're going to adopt for business purposes. You'll have to decide whether you're going to be a corporation, a general partnership, or limited liability partnership. Each of these business models has their own advantages and disadvantages.· Corporation. Most investment clubs will avoid becoming a corporation. This is because corporations are taxable business entities that require knowledgeable accounting skills to make them run smoothly and in accord with government regulations. A corporation generally means a lot of paperwork. This paperwork can be avoided by choosing another business model for your purpose of running an investment club.<
Get real people. It doesn’t work as good as well written, enticing, hope giving, problem solving, ads. Simple as that. Who else would try to sell you a SPAM blocker in an email you never asked for in the first place. They would argue that it’s clever, or that the sheer number of ads will pull in the money, and make it worth it. They play the numbers game. Are you?
Are you simply throwing as many ads out there as you possibly can hoping someone will find you and your product? I tell you now that doing that is like throwing mud against a wall while standing next to it. Some will stick but most will come back and slap you in the face.
On the flip side of this advertising coin are the people who really don’t care. They are after, and only want one thing. Your money. They couldn’t care less whether they were providing a service to someone, or solving someone’s problem with a “win-win” solution. This causes the real solution provider much grief and increases the distrust between the consumer and the salesperson/advertiser. Ultimately it makes the job of the “real” business owner that much more difficult.
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show pos
Newsletter is a great way to maintain constant contact with your target audience and at the same time enhance brand awareness. This entices every marketer to jump into newsletter or ezine marketing, but if attention is not paid, it might have a negative impact on you brand image.The most important elements of a newsletter are:Relevant informationStandardized formatPre-defined frequencyOption to change preferences Company info or offers for subscribersAt the moment of subscription, make sure that the subscribers know what they will get and at what frequency. Encourage them to view some samples of your old newsletters. Let them
Two of the oldest business ideals around are Quality and Quantity. Which one do you use in your business? Which one do you believe in? If you are of the latter group, than please stop reading this article right now. The internet would be a better place without these types of advertisers. Unless of course you are ready to change your world weary ways.
People are tired of reading ads that SCREAM at them. A few examples are:
· ALL CAPS!
· Excessive Punctuation!!!!!!
· Make 10 Million Dollars By This Time Tomorrow Night!
· Incorect Speeling!
Nothing turns a potential prospect off more than these types of ads. Yet we see them day in day out. Everyone has their own idea about marketing. Some work, some don’t. Some just simply play the numbers knowing they can always get about 1% conversion and don’t really care about writing good ads, fulfilling articles, or most importantly, solving the consumers problem.
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show pos
Are you thinking about joining a network marketing team? Have you joined a network marketing team and you’re not having success? Did you know that 97% of people who join network marketing will quit having made little or no money? If you want answers to these questions I have them for you. This is the second step for anyone who has joined or is thinking about joining a network marking team and is looking for success.As I mentioned before it is imperative that you first learn how to lead. You need to have the mindset of a leader, the attitude of a leader, and the presences of a leader. Your leadership ability will be directly proportional to your network marketing success. When you have learned the
You must be credible. Your prospects will know if you are not.
You must be trustworthy. Your prospects will know if you are not.
You must be straightforward. Your prospects will know if you are not.
You must offer hope of a solution. Your prospects will know if you are not.
You must be believable. Your prospects will know if you are not.
You must realize… Your prospects are not stupid!
I started to explain the solution principle to you when I described the chair. You don’t normally purchase a chair because it’s pretty, or it because it matches the drapes. You don’t purchase a chair because it was on sale or even because you save money. In fact, you don’t buy the chair at all. You invest in the solution it provides. Remember this and your sales will show positive results.
Invest in your customer first and he or she will invest in you and your product or service. Show credibility and trust, and your prospects will be more likely to purchase from you rather than your competitor. Be ethical, honest and straightforward in your ads and your bottom line will increase exponentially.
The old adage, “The customer is always right.” Is only part of it. The customer is always looking for a solution. Provide it to them and they will thank you for it with their order.
By: Eric Wichman
Founder: Pdtimes.com
? Copyright 2005 Eric Wichman. All rights reserved.
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