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I Advice - Why Facts Tell, And Stories Sell!
A limited liability corporation refers to a business unit that has acquired a unique legal structure. It is different from other forms of business structures, like sole proprietorships, partnerships and corporations. It provides the advantages of a partnership or corporation, while being shielded from the disadvantages of these business structures. It is thus a distinct legal business entity, which has risen from a cross between a partnership and corporation. The concept has been around for a long time but it is new to the United States. It is available now in all 50 states in United St
Suddenly something snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
<Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without one, the other cannot be. Everything becomes a part of the garbage. After six months, the garbage is transformed into a rose. When we speak of impermanence, we understand that everything is in transformation. This becomes that, and that becomes this.Looking deeply, we c
Around the campfire blaze, the tribal members would gather, the little children gazing cautiously out from behind their parents, their eyes shining wide like silver dollars, listening… The grizzled old witch Doctor—can you hear his crackling voice, as he spins a yarn of bygone days?
There is learning in the story—how to surround and kill a wholly mammoth, the cunning exploits of the ancient clansman, how the old man survived a vicious storm. There are stories of love and war, of the discovery of magical potions and incantations, of the wicked cannibals to the east.
Since the dawn of time, stories have been the conduit of learning… the sacred baton, passed from one generation to the next… without which, human development would stand still.
We are creatures of story…
Just the other day I was reviewing a lead generation campaign a client sent me for critique. He had also sent me some of his competitors marketing materials, and I looked at them too.
My young marketing friend had taken the same lifeless approach as his opponents. He had begun as most corporate advertisers do, with a lifeless litany of meaningless platitudes. It was about as interesting as warmed over oatmeal gone cold.
“Suppose you were the customer, “ I said to my friend. “Be him for a minute. Realize that he faces stacks of these things, they’re piling up to the ceiling in his office, these dry institutional marketing pieces he must read on his employer’s time. No wonder he hates sales people and marketers. He is drowning in their paper excrement. Can you see him? He wants to burn the piles up.
Suddenly something snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
Remember the poor little bird in P. D. Eastman's much beloved children's book Are You My Mother? The one who hatches from his egg while his mother is out scratching around for food and can't figure out who he is? By the middle of the story, this confused hatchling is in the midst of a full-blown identity crisis, wandering around asking everyone, "Are you my mother?"That's how it is in the business world. We bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not. Sometimes our clients are confused. Often we are, t
There is learning in the story—how to surround and kill a wholly mammoth, the cunning exploits of the ancient clansman, how the old man survived a vicious storm. There are stories of love and war, of the discovery of magical potions and incantations, of the wicked cannibals to the east.
Since the dawn of time, stories have been the conduit of learning… the sacred baton, passed from one generation to the next… without which, human development would stand still.
We are creatures of story…
Just the other day I was reviewing a lead generation campaign a client sent me for critique. He had also sent me some of his competitors marketing materials, and I looked at them too.
My young marketing friend had taken the same lifeless approach as his opponents. He had begun as most corporate advertisers do, with a lifeless litany of meaningless platitudes. It was about as interesting as warmed over oatmeal gone cold.
“Suppose you were the customer, “ I said to my friend. “Be him for a minute. Realize that he faces stacks of these things, they’re piling up to the ceiling in his office, these dry institutional marketing pieces he must read on his employer’s time. No wonder he hates sales people and marketers. He is drowning in their paper excrement. Can you see him? He wants to burn the piles up.
Suddenly something snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
<Are your customers at the centre of your organisation? Are you confident that you can optimize your CRM strategy to maximize value from your CRM technology investments? This White Paper by ROCC outlines just some of the principles of implementing CRM strategies within SMEs and touches upon the role technology plays.CRM is no longer the domain of large corporates. The dramatic rise in sales of CRM technology to SMEs indicates a sea-change in the market. This change is driven by the realization that CRM can deliver ROI in unexpected ways, such as, cost reduction, increasing custome
We are creatures of story…
Just the other day I was reviewing a lead generation campaign a client sent me for critique. He had also sent me some of his competitors marketing materials, and I looked at them too.
My young marketing friend had taken the same lifeless approach as his opponents. He had begun as most corporate advertisers do, with a lifeless litany of meaningless platitudes. It was about as interesting as warmed over oatmeal gone cold.
“Suppose you were the customer, “ I said to my friend. “Be him for a minute. Realize that he faces stacks of these things, they’re piling up to the ceiling in his office, these dry institutional marketing pieces he must read on his employer’s time. No wonder he hates sales people and marketers. He is drowning in their paper excrement. Can you see him? He wants to burn the piles up.
Suddenly something snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
<Women business owners are increasing substantially, and if they go through the proper channels there are several governmental organizations set up to play a support role in helping those companies thrive. But as many things associated with state and federal governments, a slow-moving bureaucracy can bog down by the process.One of the biggest boons for women-owned businesses came in 1999, when Congress passes legislation that set aside contracts for women-owned companies in typically male-dominated industries. In addition, securing a federal contract can mean millions to a small a
“Suppose you were the customer, “ I said to my friend. “Be him for a minute. Realize that he faces stacks of these things, they’re piling up to the ceiling in his office, these dry institutional marketing pieces he must read on his employer’s time. No wonder he hates sales people and marketers. He is drowning in their paper excrement. Can you see him? He wants to burn the piles up.
Suddenly something snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
<I was introduced to the concept of “Thank you notes” when I was about five years old. My teenage cousin just presented me with a coveted new birthday present – a soft, cuddly, gray and white teddy bear. I was overjoyed receiving this bundle of joy but my cousin, who could not attend my birthday party, was unaware of the unbridled happiness stemming from her gift.My grandmother – someone who could have taken over the reigns for “Ms. Manners” – soon afterwards advised me to write a thank you note. I inquired, “Can I call my cousin on the phone to thank her”? “Yes,” she replied,
Suddenly something snaps...
He goes mad. He grabs the brochure on the top of the pile, rips off the top sheet, lights a match to it and now, laughing, slobbering all over himself, he feeds the little fire, a page at a time.
He drops the burning marketing package to the floor, and adds others to it until he has a large fire roaring in the center of his office. You can see him madly feeding the flames with sales letter after sales letter until he comes to yours. He picks it up. It’s the last one left. By this time the drapes have caught fire and the place is turning into an inferno. He stops for a moment to read the last sales copy he will ever see. And what does he read?
XYZ Company is a leading communication solutions provider with a world-class portfolio of Connectivity, Infrastructure Management and IT Services. Because your thoughts, ideas and business requirements are entirely unique, XYZ Company believes our role is to equip your business with leading-edge communication solutions specific to your goals. XYZ Company collaborates with you to better understand your business, its challenges and how it operates. Not until then do we determine what you need - and what you don't. Our three main areas of business are:
"Can’t you see that poor sod?", I said. "With your sales letter in his hands he lets out one last horrible scream, throws your stuff into the fire, and is about to jump in after it when, just in time, he is rescued by a big burly fireman who smashes down the door to his office and rushes in... Why not save the poor man’s life in the first place by beginning your sales letter with a benefit riddled story?”
I could have said to my client, “Your copy is too formal and traditional and somewhat lacking in originality.” He would likely have forgotten all about it the next time he sat down to write. But he will never forget the story of the mad purchasing agent burning
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