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  • I Advice - The Captain of the Titanic Wasn't in Sales

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    >Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.

    The Most Powerful Word in Marketing
    It isn't "free".It isn't "you".It isn't anything you might imagine.So what the heck is the most powerful word in marketing?Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three.<
    Did you know sales success and icebergs have something in common? And no …this article is not about cold calling!

    Many of us know an iceberg has about 7/8th of its mass below water. But did you know the largest Northern Hemisphere iceberg on record was encountered near Baffin Island in 1882? It was 8 miles (13 km) long, 3.7 miles (6 km) wide and rose 65 feet (20 m) above the water. The mass of that iceberg was in excess of 9 billion tonnes - enough water for everyone, in the world to drink a quart (litre) a day for over 4 years.

    Well thanks for the lesson on icebergs you’re probably thinking but what has that got to do with sales?

    Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.

    Successful Marketing - Making Everything Out of Something
    Many Americans have never even heard of Daniel Ludwig, one of the richest men and controversial tycoons that ever lived in the United States. He kept a low profile and purposely remained under the radar of the press and public scrutiny. His shipping company was one of the largest in the world, and he created it out of nothing.Your business may not compare to Ludwig’s in terms of financial gain or notoriet
    of its mass below water. But did you know the largest Northern Hemisphere iceberg on record was encountered near Baffin Island in 1882? It was 8 miles (13 km) long, 3.7 miles (6 km) wide and rose 65 feet (20 m) above the water. The mass of that iceberg was in excess of 9 billion tonnes - enough water for everyone, in the world to drink a quart (litre) a day for over 4 years.

    Well thanks for the lesson on icebergs you’re probably thinking but what has that got to do with sales?

    Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.

    What B-School Did Not Teach: Starting a Business with Two Babies at Home
    Right after graduating from the MBA program at MIT Sloan School of Management, Wong could not wait to resume her pre-MBA high-flying career: managing director of one of the largest web solution companies in HK. She took a senior management position from a fast-growing company but within two months she realized something was missing in her original plan: that saying good bye to her then 8 month-old baby every morni 3.7 miles (6 km) wide and rose 65 feet (20 m) above the water. The mass of that iceberg was in excess of 9 billion tonnes - enough water for everyone, in the world to drink a quart (litre) a day for over 4 years.

    Well thanks for the lesson on icebergs you’re probably thinking but what has that got to do with sales?

    Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.

    Something All My Own
    Owning my own business has taught me many things about myself. I’ve learned that I can make wise business decisions, I can manage the accounts and taxes for my company, and I can type with one hand while holding a sleeping 6 month old. All of these things have helped me develop into a much more confidant person. My business has also given me the freedom to test my limits and see what I can accomplish.Runnto drink a quart (litre) a day for over 4 years.

    Well thanks for the lesson on icebergs you’re probably thinking but what has that got to do with sales?

    Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.

    Work At Home Tips To Getting Things Done Everyday
    One major hurdle working at home is going to provide you is how do you get things done. I'm talking about accomplishing things everyday working for yourself just like you would if you were a job with a boss to answer to. Here are some tips to help you get things done everyday while working at home.1. At the end of the day write a list of what you need to get done tomorrow. It is understandable that thi>Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.

    Think of the iceberg, the tip which we see, could be compared to the action and results of sales professionals. We see sales results. Companies track share of market, percentage of plan, year-over-year performance to name just a few metrics. We also see what a sales person does. We can observe and track the number of calls made, appointments kept, sales made, and referrals obtained.

    What we can’t see, the part under the surface is what the sales professional is thinking. This I submit is the most critical component for a sales person to be successful. We talked about icebergs, now for a short psychology lesson.

    Cognitive behavioural scie

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