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  • I Advice - Give Up the Need to Sell

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    is book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that
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    Most business people will tell you that selling is not their favorite activity. Let’s explore a way to look at the process of sales a bit more favorably.

    Whether we like it or not---“we’re all in sales”. Most of us have an internal dialogue about both selling and closing that is less than positive. Most of us approach the sales portion of our business hoping we’re not “coming off like a salesman”.

    Most of us hate to be sold to. Most of us have to sell to live. Most of us realize that in order to keep our business afloat, we need to sell. I suggest that you give up that need to sell. Please notice that I didn’t ask you to give up the commitment to sell but rather the need.

    The hardest time to do anything is when you need to. In the revised edition of his book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that

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    all in sales”. Most of us have an internal dialogue about both selling and closing that is less than positive. Most of us approach the sales portion of our business hoping we’re not “coming off like a salesman”.

    Most of us hate to be sold to. Most of us have to sell to live. Most of us realize that in order to keep our business afloat, we need to sell. I suggest that you give up that need to sell. Please notice that I didn’t ask you to give up the commitment to sell but rather the need.

    The hardest time to do anything is when you need to. In the revised edition of his book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that

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    ike a salesman”.

    Most of us hate to be sold to. Most of us have to sell to live. Most of us realize that in order to keep our business afloat, we need to sell. I suggest that you give up that need to sell. Please notice that I didn’t ask you to give up the commitment to sell but rather the need.

    The hardest time to do anything is when you need to. In the revised edition of his book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that

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    hat need to sell. Please notice that I didn’t ask you to give up the commitment to sell but rather the need.

    The hardest time to do anything is when you need to. In the revised edition of his book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that

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    is book “Man’s Search for Meaning”, the noted psychiatrist and author Victor Frankl coined the term “Paradoxical Intentionality”. He defines “Paradoxical Intentionality” as “The twofold fact that fear brings about that which one is afraid of, and that hyper-intention makes impossible that which one wishes.”

    In other words, if you need to do something it makes the task much more difficult. Frankl’s thesis can best be illustrated by an example with which we all can identify:

    The last time you needed to get to sleep because you had something important to do the next morning… how easy was it to get to sleep? The last time you needed to stay awake for the end of a film… how easy was it to stay awake?

    So I repeat… give up the need to sell. Be committed 150% to making the sale but avoid becoming tied to the “outcome” of making the sale. This is contrary to what many of us have been taught. However, if you view yourself as a “problem solver” rather th

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