I Advice - Business

Lessons Learned From An E-Commerce Adventure
It is better to have tried and failed than never to have tried at all; and even more important to learn from your mistakes.That is what I keep telling myself after having invested the time and cash equivalent to a Harvard MBA in an e-commerce start-up that has stalled and is winding down. Not a happy prospect in light of all the media pre-oc

Is The Traditional Press Review Still A Business Tool Of The Future?
Press reviews are a common and basic feature for surveying the market situtation, your company’s public image and the coverage of your competitor’s business. Only if you are well-informed about theses topics, you can make sound business decisions.But can the traditional press review – also called press clipping - with cut-out and pasted arti

It's a cliche that has been around longer than I've been alive. It has endured for hundreds of years. Why? Because it rings true. Because it is good advice. What am I talking about? How many times have you heard the phrase "Why reinvent the wheel?"

Sometimes we become so exposed (some might say overexposed) to things, situations, phrases cliches, writings, etc. that they seem to lose their meaning. I believe the phrase "Why reinvent the wheel" may be one of those phrases. How else do you explain the fact that there are 20,000 real estate agents out their raking in over a half million dollars in commissions per year and 1.3 million who spend little if any time trying to determine what it is that makes them so successful? Most simply trudge on through the muck everyday trying to figure out on their own or from a colleague why they continue to struggle in this ultra competitive field?

There are many things that these top agents have in common. And I don't necessarily mean personality traits (though determination is certainly a key factor). What I mean is, what tools and strategies are the real estate sales champions using on a daily basis that the rest of the

Five Tips for Writing Better Brochures
When I was a salesperson for a design company one key element in my presentation consisted of a product brochure. They were written for us by the company engineers and we complained that there were too many elements missing for us to make our sales points.Here are 5 tips for writing better brochures for your small business.1. Know y

ent the wheel?"

Take a Course or Read a Book? Why?
It has long been said that knowledge is power. Actually it is 'potential' power, but that is a subject for another article. Let's just say it is the basis of power. This knowledge, or 'knowing' comes from two sources. It can come from within, as with intuition which can be confirmed by experiences. Or, from outside

e phrases. How else do you explain the fact that there are 20,000 real estate agents out their raking in over a half million dollars in commissions per year and 1.3 million who spend little if any time trying to determine what it is that makes them so successful? Most simply trudge on through the muck everyday trying to figure out on their own or from a colleague why they continue to struggle in this ultra competitive field?

Do You Have a Back-End Marketing Strategy in Place?
To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if

makes them so successful? Most simply trudge on through the muck everyday trying to figure out on their own or from a colleague why they continue to struggle in this ultra competitive field?

Home Office Shredders
Home office shredders are light volume shredders. They are used at places where documents are to be shredded periodically. These shredders are also known as deskside shredders. They are more suitable for personal or home office use and most of them are designed to fit under a desk. Some of these shredders have cabinets which function as convenient

s have in common. And I don't necessarily mean personality traits (though determination is certainly a key factor). What I mean is, what tools and strategies are the real estate sales champions using on a daily basis that the rest of the industry seems blissfully unaware of? Are they secrets? Hardly. Yet, most of the 690,000 of you making less than $50,000 MUST be unaware or you'd be following in their footsteps, no?

So how do you go about finding out these "well kept secrets?" You find NEW ways to EDUCATE yourself! Most of the realtors that I know, if they educate themselves at all in the sales arena, spend their time listening to the same old tired tactics that have been around for years. The same tactics that everyone else is using. Isn't the point to be different? Isn't the point to stand out? Isn't the point to change your current results?

With the implementation of the National Do Not Call List, the mainstreaming of the Internet (WARNING! Most real estate websites I see are nothing but glorified brochures. Ask yourself this...how many leads have you gotten from your website this month?) and the absolute saturation of marketing directed at consumers

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Its true. Theres a fortune to be made in advertising...especially now it won't cost you a penny!

I grew up in an area where a couple of dozen families in an area of about hundred square miles had farmed, married each other and been a stable community for centuries, along Delaware Rout One just north of Lewes. In my early youth, I grew up on a farm where we had 33 cows, 18 we milked twice a day, 3 horses, some chickens, 60 acres of corn, hay and pasture. It was a farm that my maternal grandparents owned. There were barns, tractors, long hours and Sundays in church. We grew corn, hay and pasture. We had a large garden and some fruit trees. We hunted, foraged, and grew what we ate and used in most cases. We ate duck, goose, pigeon, muskrat, fish, crabs, shell fish, groundhog, mustard greens, collards, wild garlic, onion, persimmons, wild cherry, wild strawberries, blueberries, figs, mint, wild carrots, herbs and wild spices.

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