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I Advice - Top 10 Secrets to Fully Embrace Sales and Exceed Your Goals Forever!
There is nothing a retailer wants less than for products that have already been sold to be returned and refunded. Those precious dollars that were once on the books are no longer. Some returns may not be significant in price, but they sure do add up, so it is important for any retail store to have protocol and policy for handling these returns so that employees or managers can deal with the problem. This way the customer is satisfied while the store retains its sales. Some simple tips on how to flip those returns into exchanges can save your business a bundle of cash.The first thing a customer service associate should do in the case of an unsatisfied customer is: truly
8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then
Winn Dixie Supermarket Chain is in bankruptcy (yet recording another huge loss in their 2005 fiscal year) after a 51 million dollar loss in fiscal year 2004. Now they report a 622 million dollar loss and some are fretting the worse may be inevitable as it looks as if emerging from bankruptcy may not be possible.They have closed stores and warehouses to cut costs, yet were hurt also from the Hurricanes, especially Katrina. In fact some stores in fiscal year 2005 showed a 4% same store decline. Yet some of that is due to the advancement of Wal-Mart Super Center competition and the other main regional chain Publix. Winn-Dixie is closing 326 stores and three distribution center
2- IT'S ALL ABOUT ATTITUDE! Love your work and show your passion for what you do! Take the lead of Tony Robbins, Zig Ziglar and many others. Excitement sells! If you aren't thrilled with your product/service offering, why would anyone else be? Share your excitement!
3- GOAL SETTING KNOW-HOW IS KEY TO YOUR SUCCESS! Revenue targets should be identified regularly with daily/weekly action plans put in place to ensure goals are met. If you don't have your own goals, you will most assuredly become a part of someone else's. Wouldn't you rather be working on your own goals than someone else's?
4- QUALIFY PROSPECTS, IF IT SOUNDS TOO GOOD, IT PROBABLY IS! Ask questions to ensure there is a genuine need for what you are offering and that the prospect is not simply shopping and/or wasting your time.
5- KEEP YOUR EYE ON YOUR SALES PIPELINE (FOLLOW UP WITH PROSPECTS IS ESSENTIAL!) According to Bob Leduc, Sales and Marketing Expert, you can increase your sales by 50% or more if you regularly follow up with prospects. If you give up after the first contact, you will lose significant potential sales! Patience is the key here. Do not be so naive to think that your prospects will be able to decide to move forward with you upon your first meeting. The average "touches" needed in order to close a sale is 7. Therefore, come up with a consistently regular follow up plan that communicates with your prospects (and existing clients) regularly. This will build your place in their mind as the top for whatever you are offering, be it product or service. When they decide to buy the category you offer, the one who is top of mind will win. Position yourself to be the top of mind winner.
6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale.
7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise:
8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then
Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike. They may be published as released, amended or changed completely to suit the publisher.Seven ideas for a press release subject1) The launch of your new website. Make sure you define who your target audience is, and differentiate specifically what your website offers2) A free email newsletter that you're publishing. Again, make sure that you're specific about whom you're aiming at and why your service is of ben
4- QUALIFY PROSPECTS, IF IT SOUNDS TOO GOOD, IT PROBABLY IS! Ask questions to ensure there is a genuine need for what you are offering and that the prospect is not simply shopping and/or wasting your time.
5- KEEP YOUR EYE ON YOUR SALES PIPELINE (FOLLOW UP WITH PROSPECTS IS ESSENTIAL!) According to Bob Leduc, Sales and Marketing Expert, you can increase your sales by 50% or more if you regularly follow up with prospects. If you give up after the first contact, you will lose significant potential sales! Patience is the key here. Do not be so naive to think that your prospects will be able to decide to move forward with you upon your first meeting. The average "touches" needed in order to close a sale is 7. Therefore, come up with a consistently regular follow up plan that communicates with your prospects (and existing clients) regularly. This will build your place in their mind as the top for whatever you are offering, be it product or service. When they decide to buy the category you offer, the one who is top of mind will win. Position yourself to be the top of mind winner.
6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale.
7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise:
8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then
There is room in the economy of any city or town for the small home based business. These businesses have a definite place and play a roll like any big business does. There are so many gaps that these small businesses can fill and they often render a better customer service than most large companies have the time to do. Many of these small businessmen employ people who would otherwise have been unemployed.Plan your business well before you start it and think big. Have belief in your product or service you wish to render and plan how you intend expanding your business in the future.You can always learn new skills when you start out on your own or you can start wit
6- THINK "SO WHAT"! Don't focus on selling, rather spend time stimulating the customers' natural urge to buy. Many entrepreneurs and salespeople love their products and services so much, they don't take time to step back and think about the many reasons someone would want to do business with them. When you come up with your list of reasons, ask yourself, "so what?" And then answer the question with how that will benefit the client. Then ask yourself that questions again and once again answer it with how that will benefit them. The more benefits you can demonstrate or speak to with your prospects, the higher your chances of closing the sale.
7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise:
8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then
Latest research pinpoints the problems facing rural business owners who have been forced to diversify and how to harness the latest marketing methods to achieve enduring growth.Recent research carried out by specialist marketing firm GB Solutions showed that 93% of rural business owners and managers felt that their biggest problem is finding new leads for their businesses.What is also evident is that some 74% of these are using traditional marketing methods; direct mail, advertising and telesales. The reality is that little is achieved – partly because everybody is following the same commodity-based tactics and in part because few have the skills to get the basics ri
7- FOLLOW UP EVERY SALE WITH A FOLLOW UP OFFER! One that is related to their original purchase. Many salespeople are so happy for one sale, they would cringe at the thought of following up with yet another offer and I admit, there is a finesse to doing this correctly. Here is the premise:
8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then
As a service provider you may not want to think of yourself as a salesperson. You are in the business of helping others and you may not feel comfortable with the sales process. However, you need to let clients know that your service is available. Here are some ways to do so:Shift Your PerspectiveStart by building relationships with your potential clients based on trust. Remember that you are making them aware of something you offer that they are looking for.Emotional TriggersSelling is based on emotion. Here are a few generic emotional triggers almost everyone has:• People want to feel accepted and needed• People want to feel satisfaction
8- LOOK AT YOUR BUSINESS THROUGH YOUR CLIENTS' EYES AND NURTURE EXISTING CLIENTS! Align your business with your customers' goals. Remember it is key to WOW your existing and past clients regularly. This will take some creativity, but it is absolutely imperative to your success in sales. I had a client who outdid herself: She sat down and documented her top 25 clients and thought long and hard about each person in an attempt to capture something personal that she had learned about each (i.e. kids, favorite hobbies, sports, etc.) and she then went out and put together care packages for each of those top clients. I am sure you can figure out what happened... You guessed it! Many came back and either made another purchase and/OR sent referrals her way. You see, success in sales is not brain surgery. It actually falls into one main category: Relationships and making people feel important. Showing people that they matter!
9- SELECT YOUR CLIENTS CAREFULLY! Build long standing relationships with your clients who can help you as much as you help them. This may sound rather odd, but think about it. You know that as a sales professional or entrepreneur, it is up to you to continually broaden your sphere of influence, right? Well then, it follows that it would be most effective to form close bonds with those clients who will gladly refer additional business to you..... and to do business with those clients who will share a testimonial for your website or brochures....and to partner with in terms of events and the like which will be mutually beneficial. Instead of going after anyone, take the time to think about who you want to do business with. How old? What vocation? What special interests? Won't sales be much easier if you are seeking out and spending time with people you want to be around? Of course.
10- ENTER INTO A JOINT VENTURE WITH SOMEONE WHO SHARES YOUR IDEAL CLIENT! Share cost of a mailing and combine your lists-- to both win! Whether your sales is global or local, keep the idea of entering into joint ventures alive for you. The old saying, "two heads are better than one" has been around for thousands of years for good reason: The synergy of two can get much more done in a optimal way than one person could ever do. So, look around your next chamber meeting or networking event. Who serves a similar client to you? Then go and ask him/her how you can help him/her. It all starts with a smile and a good intentioned heart. You can do it! I know you can!
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