I Advice - Business

Top Five Reasons To Become A Junior Copywriter
Go ahead and study for the bar exam if you really, really want to.Become a podiatrist, a taxidermist or a typist if you feel so inclined. Get into the smoked meats industry if that's your legacy. But if you want to lead a charmed career: become a junior copywriter.When you become a junior copywriter, every part of life noticeably changes. Coffee tastes richer. Traffic seems less snarled. Roommates don't seem so 'roommate-like.' After you arrive, the good life takes form.So here, in no particular order, are the top 5 re

y is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quali

Show Me the Money: an MRO Inventory Analysis
You don’t have to be a genius to recognize that a lot of money is tied up in MRO inventory ….especially if your business requires the use of capital-intensive equipment. Literally millions of dollars are tied up in spare parts for day-to-day Maintenance, Repair and Operations (MRO).Historically, no one ever really ‘owned’ inventory, so stocking another item “just in case” had very few, if any repercussions. Inventory was often seen as a necessary evil of doing business. The term Inventory Management was almost an oxymoron. There w

Business planning emphasizes strengths, weaknesses, opportunities and threats. A Vision and/or Mission are standard fare. However, the most meticulous strategy plan can still derail without the guidance of core values. They are the standards for behavior that define your culture. Defining core values is a critical step. From there, the real work begins.

Two high profile cases offer classic examples. Both companies have carefully crafted value statements. The difference in outcomes lies in leadership walking the talk.

Case #1: Johnson & Johnson Value Statement

We believe our first responsibility is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quali

Tips to Help You Grow Your Agency Without Sacrificing Profitability
You’ve worked hard to grow your business. You’ve reached a point where you are starting to realize that you can only grow so much more without the addition of other producers. You know that according to industry statistics the likelihood that those new producers will succeed is about 15% at best. While you are trying to help your new producers become successful you recognize that you may hinder your own personal productivity in terms of time and income. This is a challenging cross roads. To this point you’ve only had to think ab

rail without the guidance of core values. They are the standards for behavior that define your culture. Defining core values is a critical step. From there, the real work begins.
Two high profile cases offer classic examples. Both companies have carefully crafted value statements. The difference in outcomes lies in leadership walking the talk.
Case #1: Johnson & Johnson Value Statement
We believe our first responsibility is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quali
So, Your Customer Has A Complaint - Part 1
So you are a business owner or a customer service representative and you have a customer who is calling you with a complaint or a problem with your product or service? What should you do about your customer and their call?The first thing to do when your customer calls with a complaint is to stop; that is to defy everything that your brain, your heart, and your emotions tells you to do. Your brain, your heart, and your emotions tell you, no, they scream out to you to-start talking, defending yourself and your company and to justify o
he real work begins.
Two high profile cases offer classic examples. Both companies have carefully crafted value statements. The difference in outcomes lies in leadership walking the talk.
Case #1: Johnson & Johnson Value Statement
We believe our first responsibility is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quali
Are You Really Listening: The Importance of Strong Communication Skills
Let's face it, when most people think of IT professionals, the image that comes to mind is the guy or girl with the glasses huddled behind a myriad of computer monitors, incapable of communicating with anyone other than their keyboardIn today's competitive IT marketplace, this person also is exactly the type that no employer wants to bring on board and will, in fact, avoid at all costs. Strong communication skills are one of the most important traits employers are looking for either within the corporate environment or in consulting
strong> walking the talk.
Case #1: Johnson & Johnson Value Statement
We believe our first responsibility is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quali
Midland Odessa, TX; Great place to visit, live or work
Midland, Odessa TXMidland, TX Economic Development Association, Visitors Center and Chamber of Commerce.Midland, TX Economic Development Association, Visitors Center and Chamber of Commerce share one building, everything is under one roof. The town of Midland is doing well, we have a little competition there already and a market that can certainly handle another market player even before we market the area.The Midland Chamber of Commerce is 100% self funded. They rely on the membership to promote the needs of business.
y is to our doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality.
The Tylenol poisoning deaths that occurred in the Chicago area proved to be regionally isolated. Johnson & Johnson's management took no chances and immediately recalled all product from all store shelves nationally. They acted instantly in accordance with their values. If their statement read our first responsibility is to our shareholders, we might have seen a more short sighted response. Strong adherence to values simplified their decision and not only preserved but strengthened their brand.
Case #2 Arthur Andersen Value Statement
We believe in integrity, respect and always speaking as one firm

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I Advice - The Value of Core Values in Strategic Thinking and Business Planning

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