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    ect manager, decided that her team members would start out by brainstorming silently. WHAT?

    What in the world is brainstorming silently? I'll tell you what it is: It's nothing!

    The basic idea of brainstorming is that everyone gets to hear everyone else's ideas, a

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    I enjoyed the Martha Stewart apprentice show (not sure why "America" didn't like it). Even the frustrating parts of the show caught my attention, in an inquisitive, "here's something to learn" kind of way.

    Week after week, Martha's apprentice nominees started a new project by gathering with their team to come up with ideas of how to implement their new task. Each team wanted to come up with something that was better than the other team so that they would be declared the winner.

    And week after week, I observed mismanaged brainstorming and evaluating, resulting in frustrated team members and lukewarm ideas.

    What did they keep doing wrong?

    One week, team member Leslie from the (constantly) winning team came over to the losing team to lead them as their project manager. It took this team too long to perform the tasks of brainstorming and evaluating. During the brainstorming session, they kept evaluating. When they finally got to the evaluating part of the task in order to choose one idea, they kept brainstorming new ideas! Getting to the point of choosing one idea took them 6 hours, when it should have taken about 2 hours.

    On another episode, Sarah, as the project manager, decided that her team members would start out by brainstorming silently. WHAT?

    What in the world is brainstorming silently? I'll tell you what it is: It's nothing!

    The basic idea of brainstorming is that everyone gets to hear everyone else's ideas, an

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    r team to come up with ideas of how to implement their new task. Each team wanted to come up with something that was better than the other team so that they would be declared the winner.

    And week after week, I observed mismanaged brainstorming and evaluating, resulting in frustrated team members and lukewarm ideas.

    What did they keep doing wrong?

    One week, team member Leslie from the (constantly) winning team came over to the losing team to lead them as their project manager. It took this team too long to perform the tasks of brainstorming and evaluating. During the brainstorming session, they kept evaluating. When they finally got to the evaluating part of the task in order to choose one idea, they kept brainstorming new ideas! Getting to the point of choosing one idea took them 6 hours, when it should have taken about 2 hours.

    On another episode, Sarah, as the project manager, decided that her team members would start out by brainstorming silently. WHAT?

    What in the world is brainstorming silently? I'll tell you what it is: It's nothing!

    The basic idea of brainstorming is that everyone gets to hear everyone else's ideas, a

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    s and lukewarm ideas.

    What did they keep doing wrong?

    One week, team member Leslie from the (constantly) winning team came over to the losing team to lead them as their project manager. It took this team too long to perform the tasks of brainstorming and evaluating. During the brainstorming session, they kept evaluating. When they finally got to the evaluating part of the task in order to choose one idea, they kept brainstorming new ideas! Getting to the point of choosing one idea took them 6 hours, when it should have taken about 2 hours.

    On another episode, Sarah, as the project manager, decided that her team members would start out by brainstorming silently. WHAT?

    What in the world is brainstorming silently? I'll tell you what it is: It's nothing!

    The basic idea of brainstorming is that everyone gets to hear everyone else's ideas, a

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    ng session, they kept evaluating. When they finally got to the evaluating part of the task in order to choose one idea, they kept brainstorming new ideas! Getting to the point of choosing one idea took them 6 hours, when it should have taken about 2 hours.

    On another episode, Sarah, as the project manager, decided that her team members would start out by brainstorming silently. WHAT?

    What in the world is brainstorming silently? I'll tell you what it is: It's nothing!

    The basic idea of brainstorming is that everyone gets to hear everyone else's ideas, a

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    ect manager, decided that her team members would start out by brainstorming silently. WHAT?

    What in the world is brainstorming silently? I'll tell you what it is: It's nothing!

    The basic idea of brainstorming is that everyone gets to hear everyone else's ideas, and that ideas generate more ideas! In other words, when people hear other peoples' ideas, it gets their thoughts going, and more ideas appear. So, even bad ideas generate good ideas!

    And that leads me to the problem I've seen from Martha's apprentice candidates over and over. It is the same problem repeated in millions of businesses worldwide. While they're brainstorming ideas, they're evaluating ideas; and when they're evaluating ideas, they're brainstorming even more ideas.

    No wonder it takes too long to get through this process!

    Here is a very simple solution to this chaotic problem:

    • The brainstorming phase is for idea generation only!
    • When you are brainstorming, there is no evaluation of ideas allowed.
    • During brainstorming, there is no development of ideas allowed.
    • Schedule a set amount of time for brainstorming.
    • Appoint someone as the "scribe" who writes all ideas on either a flip chart or a white board.
    • Even bad ideas get put on the list (because "even bad ideas generate good ideas" ).
    • Once the brainstorming session is over, the evaluation stage begins.

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