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I Advice - The Jigsaw Virus
Making the transition from college student to full-time member of the workforce can be a difficult time for many graduates. Many graduates will accept responsibilities for their own lives and their own financial support for the very first time. A surprising number of graduates are advised of the challenges of finding a good job in the current job market. Many graduates are advised to simply apply for and accept any job that comes to their attention. Unfortunately, far too many new graduates are guided by this advice and settle for jobs in which they are undervalued and under-challenged.But, you don't have to settle. You can find a challenging job in which you will be valued and in w
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, International Business Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puzzle’ is infected, the infection has spread,
Internet use is increasing rapidly and is revolutionizing the way business is done. New businesses and business models are emerging, customer behavior and expectations are changing, and more customers, suppliers and competitors are going online.This presents substantial challenges and opportunities for all businesses. To survive and prosper in this global and competitive environment, businesses must embrace the Internet and use it to transform their business.The Internet can be used in many areas of a business to increase revenue, reduce costs and improve productivity. The Internet is not just about sending and receiving email and setting up a website. There is so much more and th
Target - in very general terms, this article is targeted at anyone involved in business, whether it be offline ‘real-world’ business, or online ‘cyber’ e-business.
Let’s define the title.
“jigsaw” - a puzzle with multiple parts which requires some element of skill to correctly piece them all together in the right way, making one complete ‘picture’.
“virus” - an infection which grows, replicates and spreads.
Make sense yet? No!
One of the key fundamental basics in business starts with this. Business is based on the law of ’Supply and Demand’.
In simple terms, this means that if people have a demand (need or want) for something, then someone (perhaps you, or other businesses) supply them.
In simpler terms…. Have a product or service that customers want, then provide them with it.
JIGSAW…. Now has 2 parts / pieces…. Product (or service) and customers (people who want / need it).
If YOU are the business supplying customers with what they want, you may look at other products which complement or contrast. You may also look at adding new ways to deliver your product or service, perhaps new markets / countries / demographics…..
You may also want to have different versions / types of your product…. Plus you may want to promote / market your company in new / additional ways.
Also, you may want to have added computer systems, take payments in different forms, different currencies….. translation (remember - stay with me on this!)
You have seen competitors using ‘800’ Freephone numbers….. You’ve read about fax-back services, call-centers, fulfillment services….. You want to get involved in these.
JIGSAW….. From the original (and simple) 2 parts / pieces….. Your jigsaw now has many more, even dozens (or more) of pieces. The simple puzzle is infected. It’s spreading and growing. .. It’s out of control.
The original focus you had, is now a distant blur. Even if you had as many arms as an octopus, you still wouldn’t piece together THIS puzzle.
Let’s take just one piece of a small, simple jigsaw puzzle, and call it “Advertising, Marketing, Promotion”. They all mean the same…. ‘spreading the word’.
This single piece can start like this. Put a simply poster in the back of your car, on a notice board, in a shop window.
Then, get business cards, then marketing ‘postcards’…….then leaflets, a brochure, a full-color glossy brochure….a catalogue…..CD Rom business cards, interactive multi-media…
Advertise in the local ‘free papers’, then a small ad in the town newspaper, then a half-page….full-page ad…. Full color……. Then a 10 second ad on radio….. Then 30 seconds…..
Then 20 seconds on local / cable TV….. Then 60 seconds….. And on…and on.
Get a domain name, a website, software, design, hosting, auto responders, mailing list, Flash, Audio, Video, Keywords, Meta Tags, Keyword Density, Pay Per Click, Search Engine Optimization…
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, International Business Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puzzle’ is infected, the infection has spread,
In today’s world of conscious people, fashion Jewelry is playing a remarkable role in giving vivacity to one’s attitude. Starting from clothes, a woman is also quite choosy in the selection of Jewellery she wears. The more attractive the Jewellery is, the more easier it will be for her to choose them. Jewelry is not only a status symbol as many people invest their life long savings on the Jewelry, they carry a set of jewels years after years, generation after generation. Nowadays jewelry market is turning out to be profitable market for investment as well as elegant way of updating one’s attire. Starting from vintage jewelry to contemporary ones all of them are part of the jewelry market.need or want) for something, then someone (perhaps you, or other businesses) supply them.
In simpler terms…. Have a product or service that customers want, then provide them with it.
JIGSAW…. Now has 2 parts / pieces…. Product (or service) and customers (people who want / need it).
If YOU are the business supplying customers with what they want, you may look at other products which complement or contrast. You may also look at adding new ways to deliver your product or service, perhaps new markets / countries / demographics…..
You may also want to have different versions / types of your product…. Plus you may want to promote / market your company in new / additional ways.
Also, you may want to have added computer systems, take payments in different forms, different currencies….. translation (remember - stay with me on this!)
You have seen competitors using ‘800’ Freephone numbers….. You’ve read about fax-back services, call-centers, fulfillment services….. You want to get involved in these.
JIGSAW….. From the original (and simple) 2 parts / pieces….. Your jigsaw now has many more, even dozens (or more) of pieces. The simple puzzle is infected. It’s spreading and growing. .. It’s out of control.
The original focus you had, is now a distant blur. Even if you had as many arms as an octopus, you still wouldn’t piece together THIS puzzle.
Let’s take just one piece of a small, simple jigsaw puzzle, and call it “Advertising, Marketing, Promotion”. They all mean the same…. ‘spreading the word’.
This single piece can start like this. Put a simply poster in the back of your car, on a notice board, in a shop window.
Then, get business cards, then marketing ‘postcards’…….then leaflets, a brochure, a full-color glossy brochure….a catalogue…..CD Rom business cards, interactive multi-media…
Advertise in the local ‘free papers’, then a small ad in the town newspaper, then a half-page….full-page ad…. Full color……. Then a 10 second ad on radio….. Then 30 seconds…..
Then 20 seconds on local / cable TV….. Then 60 seconds….. And on…and on.
Get a domain name, a website, software, design, hosting, auto responders, mailing list, Flash, Audio, Video, Keywords, Meta Tags, Keyword Density, Pay Per Click, Search Engine Optimization…
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, International Business Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puzzle’ is infected, the infection has spread,
WSJ article "IPO Obstacles Hinder Startups" offers a good coverage of how IPOs are becoming tougher for small venture-backed companies.This raises the question, what should CEOs and early-stage VCs do, once a company has reached $100 M+ in annual sales? (Below this threshhold, it is absolutely undesirable to go public; investor courting, ongoing investor management, Sarbanes-Oaxley compliance related paperwork and massive expenses - being some key distractors ...)In general, by year 5 or year 6 in a company’s history, the Series A investors, the Founders, and the early executive team that is still around - get itchy to extract some liquidity. Today, given the sophistication, the a
You have seen competitors using ‘800’ Freephone numbers….. You’ve read about fax-back services, call-centers, fulfillment services….. You want to get involved in these.
JIGSAW….. From the original (and simple) 2 parts / pieces….. Your jigsaw now has many more, even dozens (or more) of pieces. The simple puzzle is infected. It’s spreading and growing. .. It’s out of control.
The original focus you had, is now a distant blur. Even if you had as many arms as an octopus, you still wouldn’t piece together THIS puzzle.
Let’s take just one piece of a small, simple jigsaw puzzle, and call it “Advertising, Marketing, Promotion”. They all mean the same…. ‘spreading the word’.
This single piece can start like this. Put a simply poster in the back of your car, on a notice board, in a shop window.
Then, get business cards, then marketing ‘postcards’…….then leaflets, a brochure, a full-color glossy brochure….a catalogue…..CD Rom business cards, interactive multi-media…
Advertise in the local ‘free papers’, then a small ad in the town newspaper, then a half-page….full-page ad…. Full color……. Then a 10 second ad on radio….. Then 30 seconds…..
Then 20 seconds on local / cable TV….. Then 60 seconds….. And on…and on.
Get a domain name, a website, software, design, hosting, auto responders, mailing list, Flash, Audio, Video, Keywords, Meta Tags, Keyword Density, Pay Per Click, Search Engine Optimization…
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, International Business Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puzzle’ is infected, the infection has spread,
Are you planning to open your own business but do not have enough start up capital? Have you always wanted to run your own show and be your own boss yet you can?t seem to get enough money to get the ball rolling? There are business loan brokers who will take care of all that.Starting a business these days is not so hard anymore. Gone are the days when a denied loan application from your banker was enough to quash those dreams of financial success. With loan brokers in the picture, you have a second chance at making your dreams come true!Business loan brokers are especially favored by many small business entrepreneurs mainly because they hold a friendlier attitude towards small bus
This single piece can start like this. Put a simply poster in the back of your car, on a notice board, in a shop window.
Then, get business cards, then marketing ‘postcards’…….then leaflets, a brochure, a full-color glossy brochure….a catalogue…..CD Rom business cards, interactive multi-media…
Advertise in the local ‘free papers’, then a small ad in the town newspaper, then a half-page….full-page ad…. Full color……. Then a 10 second ad on radio….. Then 30 seconds…..
Then 20 seconds on local / cable TV….. Then 60 seconds….. And on…and on.
Get a domain name, a website, software, design, hosting, auto responders, mailing list, Flash, Audio, Video, Keywords, Meta Tags, Keyword Density, Pay Per Click, Search Engine Optimization…
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, International Business Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puzzle’ is infected, the infection has spread,
Contract warehousing is analogous to public warehousing. The dissimilarity between them is the absorption of risk by the owners of the goods that are covered under the contract warehousing. The leasing party makes a commitment to pay the fees whether or not the space is utilized. In this case, the risk is shared between the owner of the goods and the warehouse company. This implies that the cost is less, compared to public warehousing.Contract warehousing includes transportation and logistics. The companies offer the services that deliver outsourcing, third party and logistics solutions. These companies maintain a uniformity of patterns, systems and services, to ensure a smooth functioni
Ask a few friends to hand out some leaflets for you, create a reseller program, an affiliate program, an introducer scheme, get the software, the systems, Advertising Agencies, Copywriters, Professional Marketers, International Business Promoters…..
Where will it all end? With an army of Armani suited Harvard Graduates jet-setting all over the planet, trying to sell your widget?
Once the virus infects, it spreads, it grows and it can get out of hand very quickly.
Your ‘Jigsaw Puzzle’ is infected, the infection has spread, and grown and replicated the couple of pieces you originally started with, and turned into something unmanageable.
Just as you cannot take antibiotics to cure a virus in health, there is no simple cure in business.
Prevention is the best cure.
Your Jigsaw Puzzle should start with the simplest of forms…. 2 pieces (remember the 2 parts to basic business? Supply & Demand - have a product or service which people want or need, and give it to them (well…. Sell it!).
Make sure the first two pieces of your puzzle fit together perfectly, before you even think about adding pieces.
Once the first 2 are set, then perhaps consider expanding your jigsaw puzzle but ONLY ONE PIECE AT A TIME.
Once that third piece fits, then move on. Don’t try adding multiple pieces all at the same time, and trying to fit them altogether in one go.
If you’re first few (2, 3 or 4) pieces of your puzzle don’t fit, then STOP.
Stop right there. Reassess the situation.
If you cannot get the pieces to fit correctly before moving on, then perhaps that piece of the jigsaw, doesn’t belong to your puzzle.
Many people fall flat on their face by ignoring this point.
If they cannot fit the pieces, they put them to one side, and get more pieces to try….. And some of them won’t fit, put them aside…. Get some others…
INFECTED!!!
The final part of the article goes back to our army of Armani Suited Harvard Graduates… remember them?
The point of that paragraph was to illustrate how the ’infection’, if unchecked, will go on and on… where will it end?
Is your Jigsaw Puzzle ’infinite’? How far will you push your business? Is there a point where it’s just too much?
You may have carefully put together your jigsaw puzzle - completed - finished….. And you may not even realize it!
Know when and where to STOP… and BLOCK the Virus.
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