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I Advice - Email Marketing: What's the Ideal Length for a Sales Email?
What are your business fears? Are you afraid of being a successful business owner? Do you think that if you become successful, you will lose your authenticity? Are you afraid you do not know how to market your business? Are you afraid of bothering your potential clients with your offers?Many
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even
Ten Steps Guide for NewbiesStep Ten: Promoting Your First EbookOne Way to promote your e-book is to create 5-7 day free email course, based on the content from the e-book. You should give enough good content here in order to convince your readers to buy the ebook. Use the first few ch
I think many of us assume that emails should be brief. It’s probably a carry-over from the early days online when connection speeds were so slow. Longer messages took forever to retrieve so we avoided them.
Yet, there’s no rule that says an email MUST be brief. So far as I know, there hasn’t been much research done to validate an ideal length one way or the other.
I did a little informal checking in my own mail archives and discovered some surprising results. I found in a recent month that email lengths fell in the following ranges:
16% ----- Under 300 words
43% ----- 301 – 1000 words
25% ----- 1001 – 2000 words
11% ----- 2001 – 4000 words
05% ----- Over 4000 words
I was surprised the most by the upper and lower range size. I thought the biggest percentage of email would be under 300 words. You can see that wasn’t the case.
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even
Bring good tidings this season with a no-cost, low-cost fundraiser. Singing holiday songs can work for many non-profit groups that need to raise money and stand out from the crowd.Neighborhood home-owners associations, church groups, even youth sports teams can benefit by singing Christmas
Yet, there’s no rule that says an email MUST be brief. So far as I know, there hasn’t been much research done to validate an ideal length one way or the other.
I did a little informal checking in my own mail archives and discovered some surprising results. I found in a recent month that email lengths fell in the following ranges:
16% ----- Under 300 words
43% ----- 301 – 1000 words
25% ----- 1001 – 2000 words
11% ----- 2001 – 4000 words
05% ----- Over 4000 words
I was surprised the most by the upper and lower range size. I thought the biggest percentage of email would be under 300 words. You can see that wasn’t the case.
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even
I have been doing a lot of research on regulatory bodies, including the FTC. Recently in the FTC’s report on franchising 432-pages I noticed a some discrepancies, which were contrary to my personal knowledge and observation of the agency; specifically the franchising division.If the FTC is w
16% ----- Under 300 words
43% ----- 301 – 1000 words
25% ----- 1001 – 2000 words
11% ----- 2001 – 4000 words
05% ----- Over 4000 words
I was surprised the most by the upper and lower range size. I thought the biggest percentage of email would be under 300 words. You can see that wasn’t the case.
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even
Many questions arise in the minds of six sigma certification candidates. These questions range from the most strange to the most genuine concerns. There is a compelling need to explain things regarding the exam for the benefit of those who have questions but don’t know where to find the answers. He
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even
"There's not anybody who really cares about using voice messaging the way I envisioned it." According to Gordon Matthews, the inventor of voice mail, he never anticipated that his automated message system would be used to confuse and frustrate business callers. He didn't foresee how many ways bus
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even the short emails under 300 words didn’t really reflect total message length. Many encouraged the reader to click through one or more links to landing pages on the sender’s website. And these landing pages were often several-thousand-word sales letters.
Although there were still some purely text based emails, there was also no shortage of elaborate graphics. Many of the emails look like web pages these days, especially newsletters.
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined length or format.
All we really need to do now is just make sure what we write is worth reading…
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