Importance of Keyword Research
When developing a web site, it is important to develop a list of keywords and phrases that are likely to be identified by your target audience. Only developing a list of keywords you think are relevant may not encompass all the variances available. You may wonder why keywords are so important. They are important because these are the words and phrases that are going to help rank your web site.As a rule of thumb, be specific when developing keywords. Add in geographical locations or other specific terminology that your audience might search. For example, you might use “ Arkansas weekly magazines” instead of “weekly magazines” or “green hoop earrings” instead of ‘hoop ear

Public Relations for Optometrists
All professional medical practices need smart public relations to maintain a strong community goodwill image. This is not always as easy as it seems and in larger cities it is so very easy to get drowned out with the many other businesses out there trying to do the same.Good public relations for a professional practice generally include membership in the Local Chamber of Commerce and perhaps involvement in one or more community service clubs. All this makes sense indeed, however public relations strategies need to go beyond these simple aspects.Let us discuss the public relations of an Optometrist professional medical corporation. Optometrists help humans in our civ

If Paypal is NOT the One, What Else is there?
Hi,I am a home-office-mom-soon-to-be and came accross your long-sought article "Using-Paypal-for-International-Users." I'm skeptical with opening a US account via Malaysian-based firms, and I'm thinking of registering for iKobo. Now you've had your experience with iKobo, so I'm hoping if you can share some of it and advise whether iKobo is the right choice when it comes to money transfer ease for clients and fund withdrawal from local bank, say Maybank or HSBC. I'm opening an online-shopping store serving worldwide customers. Thanks.Regards, MBOHi MBO,sage therapists in the tri-state area). Thankfully this person had a lovely website that answered my initial questions and a contact form where I could reach her via email (my personal preference for communication).

The lesson? Have a web presence, for sure. But don't stop there. Be sure to use KEYWORDS in the copy of your text as well as in the code behind your site (the meta-tags) so your site comes up in the search results. Further digging on my part would have given me more listings for massage therapists, but why waste my time when exactly what I was looking for came up instantly?

TIP: My massage therapist's site had the advantage of having at least one of the keywords I used in my search in the title of her website/company: "Hudson Valley." If you work with clients 1:1 in your local area, consider adding your location and the area in which you service clients to your keywords.

Another positive for this site was the ability to contact her, either via phone or email. Giving your prospects choices on how they can reach you increases your credibility and respects varying needs for contact.

Lesson #2: Quick Follow-Up

The massage therapist responded the same day by phone and quickly answered the questions I had posed for her in my initial contact email.

So, even though I had contacted her via email, she took the initiative to call me, instead of emailing me back. This showed me right away that she was a serious business person, and that she was interested in obtaining me as a client. The fact that she came to the call prepared to answer my questions in a minimum amount of time was an added plus.

I was sold and ready to book my appointment with her, but I needed to juggle schedules with my family. She offered to send me her availability for the next few weeks via email and then I could contact her to book a session when it was convenient for me.

Lesson #3: Quick Follow-Up II

She followed up right away as promised, but unfortunately her email went into my spam folder. (I had given her my personal email address, which is the AOL address I've had since 1994, but since AOL filters 35% of all mail, I never even knew it was there.)

One day after that, she called to make sure I'd received her email. I emailed her back and said I hadn't (and then later found it in my spam folder). She immediately resent her email to both my personal and business email address, and ta-da, there it was.

Do you see the theme of follow-up here? She didn't wait around for me to make the next move. She picked up the phone and left a quick message to check in. It was neither salesy or pushy - it was gracious and courteous.

Lesson #4: Be Flexible (within reason)

Then the next stumbling block. With my schedule, I try to make any outside appointments in the early evening or on the weekends. She only had appointments available mid-day during the week. I explained my situation and she graciously offered to see me off-hours.

At this point, I was unhappily ready to move on to someone else, but she came through by offering to see me at a time that was much more convenient for me. Yes, that was great customer service in general, but what was REALLY smart about this was now that I've experienced her fabulous service, I will be returning for more, AND I will figure out how to do so during her normal business hours.

Lesson #5: Decrease No-Shows

The day before our appointment, she called to confirm our appointment and to make certain that I had received the directions she had emailed (another plus as I didn't have to spend time figuring them out myself).

Confirming any appointments you have with clients is essential to decreasing the number of no-shows you have. People get busy and honestly forget, so confirming appointments is an easy way to remind them and making sure your slot doesn't go unfilled.

So...the overall lesson here is that if she hadn't been easy to find and hadn't follow-up with me in such a precise and consistent

prospects choices on how they can reach you increases your credibility and respects varying needs for contact.

Lesson #2: Quick Follow-Up

The massage therapist responded the same day by phone and quickly answered the questions I had posed for her in my initial contact email.

So, even though I had contacted her via email, she took the initiative to call me, instead of emailing me back. This showed me right away that she was a serious business person, and that she was interested in obtaining me as a client. The fact that she came to the call prepared to answer my questions in a minimum amount of time was an added plus.

I was sold and ready to book my appointment with her, but I needed to juggle schedules with my family. She offered to send me her availability for the next few weeks via email and then I could contact her to book a session when it was convenient for me.

Lesson #3: Quick Follow-Up II

She followed up right away as promised, but unfortunately her email went into my spam folder. (I had given her my personal email address, which is the AOL address I've had since 1994, but since AOL filters 35% of all mail, I never even knew it was there.)

One day after that, she called to make sure I'd received her email. I emailed her back and said I hadn't (and then later found it in my spam folder). She immediately resent her email to both my personal and business email address, and ta-da, there it was.

Do you see the theme of follow-up here? She didn't wait around for me to make the next move. She picked up the phone and left a quick message to check in. It was neither salesy or pushy - it was gracious and courteous.

Lesson #4: Be Flexible (within reason)

Then the next stumbling block. With my schedule, I try to make any outside appointments in the early evening or on the weekends. She only had appointments available mid-day during the week. I explained my situation and she graciously offered to see me off-hours.

At this point, I was unhappily ready to move on to someone else, but she came through by offering to see me at a time that was much more convenient for me. Yes, that was great customer service in general, but what was REALLY smart about this was now that I've experienced her fabulous service, I will be returning for more, AND I will figure out how to do so during her normal business hours.

Lesson #5: Decrease No-Shows

The day before our appointment, she called to confirm our appointment and to make certain that I had received the directions she had emailed (another plus as I didn't have to spend time figuring them out myself).

Confirming any appointments you have with clients is essential to decreasing the number of no-shows you have. People get busy and honestly forget, so confirming appointments is an easy way to remind them and making sure your slot doesn't go unfilled.

So...the overall lesson here is that if she hadn't been easy to find and hadn't follow-up with me in such a precise and consistent

t into my spam folder. (I had given her my personal email address, which is the AOL address I've had since 1994, but since AOL filters 35% of all mail, I never even knew it was there.)

One day after that, she called to make sure I'd received her email. I emailed her back and said I hadn't (and then later found it in my spam folder). She immediately resent her email to both my personal and business email address, and ta-da, there it was.

Do you see the theme of follow-up here? She didn't wait around for me to make the next move. She picked up the phone and left a quick message to check in. It was neither salesy or pushy - it was gracious and courteous.

Lesson #4: Be Flexible (within reason)

Then the next stumbling block. With my schedule, I try to make any outside appointments in the early evening or on the weekends. She only had appointments available mid-day during the week. I explained my situation and she graciously offered to see me off-hours.

At this point, I was unhappily ready to move on to someone else, but she came through by offering to see me at a time that was much more convenient for me. Yes, that was great customer service in general, but what was REALLY smart about this was now that I've experienced her fabulous service, I will be returning for more, AND I will figure out how to do so during her normal business hours.

Lesson #5: Decrease No-Shows

The day before our appointment, she called to confirm our appointment and to make certain that I had received the directions she had emailed (another plus as I didn't have to spend time figuring them out myself).

Confirming any appointments you have with clients is essential to decreasing the number of no-shows you have. People get busy and honestly forget, so confirming appointments is an easy way to remind them and making sure your slot doesn't go unfilled.

So...the overall lesson here is that if she hadn't been easy to find and hadn't follow-up with me in such a precise and consistent

appily ready to move on to someone else, but she came through by offering to see me at a time that was much more convenient for me. Yes, that was great customer service in general, but what was REALLY smart about this was now that I've experienced her fabulous service, I will be returning for more, AND I will figure out how to do so during her normal business hours.

Lesson #5: Decrease No-Shows

The day before our appointment, she called to confirm our appointment and to make certain that I had received the directions she had emailed (another plus as I didn't have to spend time figuring them out myself).

Confirming any appointments you have with clients is essential to decreasing the number of no-shows you have. People get busy and honestly forget, so confirming appointments is an easy way to remind them and making sure your slot doesn't go unfilled.

So...the overall lesson here is that if she hadn't been easy to find and hadn't follow-up with me in such a precise and consistent manner, I guarantee that I would still be looking for someone and trying to figure out how to fit an appointment into my schedule ~ or more likely, I would have given up altogether. Instead, she made it super-simple for me to say "yes, sign me up!" and I feel fabulous as a result!

How can YOU follow-up with your potential clients so you can get the same results?

© 2007 Alicia M Forest and ClientAbundance.com