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I Advice - Head-On: Apply Directly to the Forehead
Payroll time clock software keeps track of time and attendance information of an employee in an accurate way. By utilizing the payroll time clock software, you can eliminate the use of paper time cards, handwritten records, and badges. It helps to generate a wide range of efficient reports including attendance, overtime,
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempte
We’ve all heard the saying: If you fail to plan, you plan to fail. But I like to think of it another way. Ask yourself, “am I planning to succeed?”In business, it’s important to follow a plan. It’s important to have a plan for your year, each week, and each day. Otherwise, you’re being reactive in your business in
Well, it seems to be working. The Head On people have gotten a large part of the nation to know and remember the name of their product and what it does through what I'm guessing was not a very expensive commercial to produce! They put some cash into buying spots, but they seem to have gone for a quantity over quality approach in that area too. Yet, they are gleaning semi-regular references from Jon Stewart, Stephen Colbert, David Letterman and countless others.
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempted
Calculating Billable Hours Myth Vs. Reality We all know there are 52 weeks in a year and 40 working hours in a week. Therefore, we can bill 2080 hours per year, right. Wrong. Too often this is the trap that many new service businesses fall into. The first step in calculating your billable hours is to defi
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempte
Anything informative can help you in telling the public about your ideas and thoughts. Disseminating information is not a difficult task, if you have the right pathway to go about it. In this case, large posters can be really helpful as they have that clarity of message which small or medium sized posters do not have. Be
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempte
The first article in this series discussed the ways you build trust with your client base. In this article we will focus on the mistakes that can kill your business - and how to avoid them.Mistake #1: Buying the Wrong ThingsYou've decided to go into business. You're excited. For many new business owners, go
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They've taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempte
Our doctors and therapists warn that stress is the cause of many illnesses and reduces the quality of sleep, relationships and well being. Yet, how can you reduce stress without shirking your duties and responsibilities? Everyone dreams of running away to a French chateau as they are driving the carpool in heavy traffic.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I'm tempted to pick up a few tubes myself. Honestly, I don't know if I'd ever want to use it, but how much fun would it when someone at a party asks if you have an aspirin and you whip out your Head On?!
So anyway, as always, I'm asking myself what marketing lessons can we as small business owners, learn from Head On.
I think the moral of this campaign is the old clich? K.I.S.S. or Keep It Simple, Stupid. (Not to infer that you are stupid, nor am I!)
As a small business owner, it is far too easy to get caught up in the latest marketing trends. Especially on the internet, you can literally go crazy worrying about your SEO, SERM, etc. Those are all important pieces of your marketing puzzle, but let's not forget about good old fashioned, tried and true marketing tools that we may have forgotten or forgone. Print advertising, cold
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