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    Lessons in Leadership: The Business of Busy-ness
    Did you know that the word "business" actually comes from the word "busy"?Business is something we do to keep ourselves BUSY -- to fill our days with something that pays our bills at the very least -- perhaps amuses us -- and ideally, give our lives meaning.Business offers us several ways of keeping busy. In fact, three types of activities fill everyone's days -- those which are income GENERATING -- those which are income CONSERVIN -- and those which are income CONSUMING.The challenge facing all leaders is keeping their teams focused on the right activities.So what is YOUR business busy doing?Understanding the DifferenceBefore we look at the distinctions between each of the three types of activity, it's important to keep in mind that
    customers to communicate with you. Make sure that your content establishes both your own credibility and that of any other contributors to your site. Make sure that you change your content frequently and keep it up to date.

    These are all common sense steps and they are important; any good site designer will advise you on them and implement what he can for you. Spending t

    Things to Consider Before Starting Your Own Business
    Deciding which small business to invest in is only part of the equation. The first and most important step is finding a business that's right for your personality, which has a direct effect on your entrepreneur style and how successful you will be with your business.Determining your entrepreneur style requires that you take an honest look at your business skills and motives for starting your business. For example, if you don't like social settings and aren't comfortable speaking with people, it's not a good idea to invest in a company that requires constant face to face interaction with the buyer. Some companies to consider starting if you fall in this category may be housekeeping, commercial window washing, lawn care and even janitorial services.If, on the ot
    There is something about this electronic medium we operate in every day that makes people skeptical. It's not just having to enter your credit card number into cyber space, or worry about having your identity stolen. Those problems are all too real and we learn to shield ourselves from them, so that we can carry on. But, even when we do, it's still hard to make judgments about people, or about another business, when you only deal with them in the online environment.

    In the offline world we have the benefit of looking others in the eye and using our experience to make a judgment about them. Even in our initial encounter with someone, we get to size him up - to have a first impression. But, how are visitors to your web site assessing your credibility and integrity? How do you overcome the basic inconsistency that trust is something that you earn over time, with having only seconds to convey it on the internet?

    There are studies out there that provide some excellent thoughts about how to design and build a web site to enhance its credibility and foster trust; you can do a Google search under "web site credibility" and see these for yourself. What they will tell you, though, is that there are a few key design things that go a long way to establishing your credibility online and making it easier for site visitors to trust you and your business. Make sure the site looks professional, is easy to navigate, and that everything works properly. Make sure you provide a clear path for online customers to communicate with you. Make sure that your content establishes both your own credibility and that of any other contributors to your site. Make sure that you change your content frequently and keep it up to date.

    These are all common sense steps and they are important; any good site designer will advise you on them and implement what he can for you. Spending th

    Why Do You Want To Be An Entrepreneur?
    Most of the discussions start with the question, "How can you be an entrepreneur?" and "What should be done to be a successful entrepreneur?" but the first question that must be dealt with is "Why do you want to be an entrepreneur?" Do you really want to be an entrepreneur? This is the first question that must be asked by anyone and everyone before thinking of starting any business venture? This is the moot question. And yes, first of all you would have to understand who is an entrepreneur? What is entrepreneurship per se?The word entrepreneur comes from Latin. Entre-enter; pre-before; neur-nerve center. Taking its derivation we could understand entrepreneur as someone who enters the nerve center of a business that no one entered before and then makes changes to it that
    people, or about another business, when you only deal with them in the online environment.

    In the offline world we have the benefit of looking others in the eye and using our experience to make a judgment about them. Even in our initial encounter with someone, we get to size him up - to have a first impression. But, how are visitors to your web site assessing your credibility and integrity? How do you overcome the basic inconsistency that trust is something that you earn over time, with having only seconds to convey it on the internet?

    There are studies out there that provide some excellent thoughts about how to design and build a web site to enhance its credibility and foster trust; you can do a Google search under "web site credibility" and see these for yourself. What they will tell you, though, is that there are a few key design things that go a long way to establishing your credibility online and making it easier for site visitors to trust you and your business. Make sure the site looks professional, is easy to navigate, and that everything works properly. Make sure you provide a clear path for online customers to communicate with you. Make sure that your content establishes both your own credibility and that of any other contributors to your site. Make sure that you change your content frequently and keep it up to date.

    These are all common sense steps and they are important; any good site designer will advise you on them and implement what he can for you. Spending t

    Recruiting Methods to Help Find Ideal Employees
    If you are trying to fill positions within your company with the highest quality personnel that are the best match for your team and company there are some recruiting methods that will yield more positive matches and more successful recruiting endeavors.Recruiting methods vary from field to field and business to business. Some companies have strict rules when it comes to recruiting new employees for their business. Other companies are more free form when it comes to internal policies regarding recruiting and companies like these often let their field managers use their best judgment when recruiting candidates to fill positions within their organizational node.There are many ways to approach the situation. When it comes to retail operations, a lot of management
    bility and integrity? How do you overcome the basic inconsistency that trust is something that you earn over time, with having only seconds to convey it on the internet?

    There are studies out there that provide some excellent thoughts about how to design and build a web site to enhance its credibility and foster trust; you can do a Google search under "web site credibility" and see these for yourself. What they will tell you, though, is that there are a few key design things that go a long way to establishing your credibility online and making it easier for site visitors to trust you and your business. Make sure the site looks professional, is easy to navigate, and that everything works properly. Make sure you provide a clear path for online customers to communicate with you. Make sure that your content establishes both your own credibility and that of any other contributors to your site. Make sure that you change your content frequently and keep it up to date.

    These are all common sense steps and they are important; any good site designer will advise you on them and implement what he can for you. Spending t

    Do You Look Good on Paper?
    No matter how talented you are or how great you present yourself in person, if you’re in the market for a new job and want to dazzle a potential employer with your credentials, the one sure way is by looking good on paper. Regardless of your experience, to attract positive attention, a dynamic resume is a must. In other words, to stand out from the crowd, you have to create a resume that gets results.The Key That Opens the Door!A well-written resume is the key that opens the door to an interview and should never be considered as insignificant. Yet oddly enough, many people put little attention on the creation of a powerful resume. They don’t realize the importance of portraying themselves dynamically on paper and ignore the fact that a well written presentati
    ty" and see these for yourself. What they will tell you, though, is that there are a few key design things that go a long way to establishing your credibility online and making it easier for site visitors to trust you and your business. Make sure the site looks professional, is easy to navigate, and that everything works properly. Make sure you provide a clear path for online customers to communicate with you. Make sure that your content establishes both your own credibility and that of any other contributors to your site. Make sure that you change your content frequently and keep it up to date.

    These are all common sense steps and they are important; any good site designer will advise you on them and implement what he can for you. Spending t

    How to Master the Art of Self Promotion
    You simply have to have the will to do it--the will to self promote!Over the years coaching with small business entrepreneurs, I find they often come to me with innate skills and ability, a vision of what they want, and a fairly clear picture of whom they will serve.Some succeed, but for many their dream business seems to lose steam and die on the vine.Why?Failure to launch!Follow these three tips to help you kick your self- promotion into high gear. If you're already a great self-promoter, take these as reminders of the basics to follow:1. Before any meeting, networking event, or before you prepare any new Marketing collateral answer these questions:Why me? In other words, why should someone choose you over the m
    customers to communicate with you. Make sure that your content establishes both your own credibility and that of any other contributors to your site. Make sure that you change your content frequently and keep it up to date.

    These are all common sense steps and they are important; any good site designer will advise you on them and implement what he can for you. Spending the time, or the money to build a site that is flawed in the way it works will clearly undermine the credibility of your business over time and site visitors will never trust you as a result. But, there is more to the issue of conveying integrity than site design.

    Given the nature of my business, I spend a lot of time online and see many other sites. I am constantly checking to see how others do things and collecting the best information I can find for my customers. I suppose each of us has our own opinion about what constitutes a "good site," or what makes us distrust any site. There are several things, though, that tip the scales for me and make me immediately suspicious, or not trust the people that are presumably behind the electronic facade they are asking me to use.

    The thing that makes me most distrust any online business is feeling "tricked" by them. Some sites are designed to force the user to drill down into the site to find what he wants. When you get to what you’re looking for, though, you discover that you have to register, or provide information about yourself and / or your business, or worse yet pay for something you expected to get for free. When this happens to me, I leave immediately. I don't mind that someone wants a little information, or charges for a product or service that they provide; they just need to tell me that upfront, if they want me to trust their business.

    Second, I do not like to be presented with any obstacles in communicating with an online

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