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  • I Advice - List Building 103 – How to Structure Your Email Campaign

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    now the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some
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    List building can be a wildly profitable method of creating online streams of income. If you have been reading this series, you are familiar with creating a list building campaign and creating a squeeze page.

    But what do you do next? Actually, you need traffic before you will get very far, but you also need an email campaign. And it is a toss up which comes next. You see, if you have the traffic but no campaign, you aren’t going to make any money list building. But if you have the campaign, but no traffic, you have the same problem: you will make no money list building.

    So do both!

    How to structure your list building email campaign:

    There are many theories of how to create the initial buzz and make money off of it. Some would say that you should not sell anything for the first 5 or 6 emails, that you should send content and get to know the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some

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    t what do you do next? Actually, you need traffic before you will get very far, but you also need an email campaign. And it is a toss up which comes next. You see, if you have the traffic but no campaign, you aren’t going to make any money list building. But if you have the campaign, but no traffic, you have the same problem: you will make no money list building.

    So do both!

    How to structure your list building email campaign:

    There are many theories of how to create the initial buzz and make money off of it. Some would say that you should not sell anything for the first 5 or 6 emails, that you should send content and get to know the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some

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    going to make any money list building. But if you have the campaign, but no traffic, you have the same problem: you will make no money list building.

    So do both!

    How to structure your list building email campaign:

    There are many theories of how to create the initial buzz and make money off of it. Some would say that you should not sell anything for the first 5 or 6 emails, that you should send content and get to know the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some

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    ampaign:

    There are many theories of how to create the initial buzz and make money off of it. Some would say that you should not sell anything for the first 5 or 6 emails, that you should send content and get to know the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some

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    now the readers. I disagree. Even when you send out content for the first 6 emails, your email open rate goes from 90% on the first email to 35% or 40% on the sixth email. It does about the same if you send out some promotions in that campaign, especially if you include a free gift email or two.

    Why? I think that when people subscribe to your email list, that they are “hot” prospects. They are aggressively seeking information, and they are more likely to spend money. Six emails later, they are much “colder” prospects.

    Here is what I like to do with my email structure:

    Email #1: Welcome, and content

    Email #2 Free gift

    Email #3 Referral letter to one of my products

    Email #4 Referral letter to another of my products

    Email #5 Content with my link at the bottom

    Email #6 Referral letter to still another of my products

    Email #7 Free gift

    And after that, I continue to send about that mix. I average about $2 per month for every subscriber on my list.

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