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I Advice - Advertainment is Sneaking Into Music, Movies, TV and More
Is Working 18 Hour Days Part of Your Business Vision Statement?
You've heard the sob stories.Seems like every business owner has his or her own story of working 18+ hours a day, seven days a week to get there business off the ground. If you get a group of business owners together, they all start moaning about how hard they work."I haven't had a day off in five years." one says."80 hours is a good week." another complains.Does it really have to be that way? Is that your business vision? The big question is, are you self-employed, or are you a business owner? They are not the same thing. If you are self-employed, your business depends on you.You are the person doing the work that brings in the money that pays the bills so that you can work even harder to do the work and pay the bills and on and on and on. If you are self-employed, don't be surprised if you are working more than employees.After all, you not only do the work of an employee, you also are responsible for all the su
ng Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are invoYou've heard the sob stories.Seems like every business owner has his or her own story of working 18+ hours a day, seven days a week to get there business off the ground. If you get a group of business owners together, they all start moaning about how hard they work."I haven't had a day off in five years." one says."80 hours is a good week." another complains.Does it really have to be that way? Is that your business vision? The big question is, are you self-employed, or are you a business owner? They are not the same thing. If you are self-employed, your business depends on you.You are the person doing the work that brings in the money that pays the bills so that you can work even harder to do the work and pay the bills and on and on and on. If you are self-employed, don't be surprised if you are working more than employees.After all, you not only do the work of an employee, you also are responsible for all the su
Is Colour Really Important to Your Business?
The colours you choose to represent your business can say a lot, so are you sure the ones you’ve used in your designs are saying the right things? Certain colours are naturally associated with particular industries. Green for “green” companies or environmentally friendly associations, Blue is used for water companies or legal/financial businesses, and I guarantee Purple makes you think of chocolate! But what about the rest of them……… Red say’s powerful, passion, love, heat & strength. Virgin, Vodafone and Coca Cola all rely on Red to stand out. It’s easy to remember these companies as soon as you see red. Yellow is bright & optimistic and can suggest sunshine & warmth. The golden arches of McDonalds are recognised the world over as a welcoming place, but be careful, it can also represent cowardice! Blue,,the colour of safety, truth & dignity. Many financial associations such as Barclay
The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry.The colours you choose to represent your business can say a lot, so are you sure the ones you’ve used in your designs are saying the right things? Certain colours are naturally associated with particular industries. Green for “green” companies or environmentally friendly associations, Blue is used for water companies or legal/financial businesses, and I guarantee Purple makes you think of chocolate! But what about the rest of them……… Red say’s powerful, passion, love, heat & strength. Virgin, Vodafone and Coca Cola all rely on Red to stand out. It’s easy to remember these companies as soon as you see red. Yellow is bright & optimistic and can suggest sunshine & warmth. The golden arches of McDonalds are recognised the world over as a welcoming place, but be careful, it can also represent cowardice! Blue,,the colour of safety, truth & dignity. Many financial associations such as Barclay
"I don't want my songs to be involved in advertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are invol
Walmart, As It Was
As it was, Walmart was a wonderful part of my life. For a short while I sincerely believed what I was told and even if I had my doubts I pushed them aside because the company that I grew to love seemed to be something I had never come across in almost twenty five years of retail.Now with a book about it written and the possibility that it may be too controversial for anyone to print, I may have to do it myself.It has to be written. It has to be published. It is a promise that I made to myself and so many wonderful Walmart Associates that I worked with over the years.Seriously, I thought if I could talk to one of the Waltons I might be able to save the company. I know that telling them could destroy the story I have written but I wanted to save a company that I loved.Today a regional personnel manager I knew when I worked in my last store called to tell me that she was calling me for as she said, Rob.For more than four ye
in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry.As it was, Walmart was a wonderful part of my life. For a short while I sincerely believed what I was told and even if I had my doubts I pushed them aside because the company that I grew to love seemed to be something I had never come across in almost twenty five years of retail.Now with a book about it written and the possibility that it may be too controversial for anyone to print, I may have to do it myself.It has to be written. It has to be published. It is a promise that I made to myself and so many wonderful Walmart Associates that I worked with over the years.Seriously, I thought if I could talk to one of the Waltons I might be able to save the company. I know that telling them could destroy the story I have written but I wanted to save a company that I loved.Today a regional personnel manager I knew when I worked in my last store called to tell me that she was calling me for as she said, Rob.For more than four ye
"I don't want my songs to be involved in advertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are invo
How to Avoid Failure in Your Small Business Advertising
Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn’t do much of the following:1) Institutional advertising (a.k.a. “Madison Avenue” type advertising).2) Public relations or simply publicity seeking.3) Any type of response advertising that's non-measurable.The kind of advertising you SHOULD be doing is measurable. By this I mean you can …a) … control costs.b) … measure results.Small business advertising that doesn't fit these criteria is mostly like throwing money down a hole. (Like I said, there are exceptions. But if you try to promote your business using public relations you’d better have a business that can benefit from that …plus get the help of a professional who specializes in it.)Institutional … Madison Avenue type stuff … doesn’t work in small business adv
many of my colleagues in the music industry.Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn’t do much of the following:1) Institutional advertising (a.k.a. “Madison Avenue” type advertising).2) Public relations or simply publicity seeking.3) Any type of response advertising that's non-measurable.The kind of advertising you SHOULD be doing is measurable. By this I mean you can …a) … control costs.b) … measure results.Small business advertising that doesn't fit these criteria is mostly like throwing money down a hole. (Like I said, there are exceptions. But if you try to promote your business using public relations you’d better have a business that can benefit from that …plus get the help of a professional who specializes in it.)Institutional … Madison Avenue type stuff … doesn’t work in small business adv
"I don't want my songs to be involved in advertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are invo
Bar Charts Come Alive Through Data Visualization
Bar charts have always been one of the simplest means of conveying information, even somewhat complex information. Bar charts take into account at least two variables and have become one of the most useful tools in corporate reporting. Budget plans, market reports, comparative analysis reports on products or locations, and many other sets of information are communicated within the simple, yet informational displays of bar charts.As businesses grow more and more complex, business reporting needs tend to also grow more and more complex, and bar charts have had to keep up. Happily, technology has combined with simple bar charts to create interactive bar charts. In other words, one bar taken from any number of bar charts may represent a general statistic. In “drilling down,” or clicking on that bar, more detailed information is displayed to elaborate one what the original bar represented. This interactive technology is called Data Visualization.Data
ertising," they say, forgetting entirely that by wearing branded running shoes, a t-shirt hawking Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are invoBar charts have always been one of the simplest means of conveying information, even somewhat complex information. Bar charts take into account at least two variables and have become one of the most useful tools in corporate reporting. Budget plans, market reports, comparative analysis reports on products or locations, and many other sets of information are communicated within the simple, yet informational displays of bar charts.As businesses grow more and more complex, business reporting needs tend to also grow more and more complex, and bar charts have had to keep up. Happily, technology has combined with simple bar charts to create interactive bar charts. In other words, one bar taken from any number of bar charts may represent a general statistic. In “drilling down,” or clicking on that bar, more detailed information is displayed to elaborate one what the original bar represented. This interactive technology is called Data Visualization.Data
CCTV, Video Surveillance, and Security Cameras: A Buyer's Guide
Today, businesses are increasingly rely on video surveillance systems. But how do you choose the best CCTV system, camera, or DVR? Read on to learn the steps to take in choosing the right video surveillance system for your needs.CCTV ObjectivesThe first step in designing a CCTV system is to determine the following:* How many cameras are required? * What are the key fields of view? * What are your recording requirements? * What are the lighting conditions at each camera location? * Where do you need live video monitoring? * How long do you need to keep the video files?Security CameraThe types of security camera you choose depend upon whether they'll be used indoors or outdoors, during the day and/or night, and where they will be mounted.Indoor Dome Camera: In nine out of ten instances, and indoor dome camera is used for general indoor applications. It's typically mounted on the ceiling, and can
ng Fender guitars and a baseball cap emblazoned with the Peavey logo, their very lives are involved in advertising. Plus, if they attend an awards show, they happily state the brand and designer names of everything they're wearing.Today, businesses are increasingly rely on video surveillance systems. But how do you choose the best CCTV system, camera, or DVR? Read on to learn the steps to take in choosing the right video surveillance system for your needs.CCTV ObjectivesThe first step in designing a CCTV system is to determine the following:* How many cameras are required? * What are the key fields of view? * What are your recording requirements? * What are the lighting conditions at each camera location? * Where do you need live video monitoring? * How long do you need to keep the video files?Security CameraThe types of security camera you choose depend upon whether they'll be used indoors or outdoors, during the day and/or night, and where they will be mounted.Indoor Dome Camera: In nine out of ten instances, and indoor dome camera is used for general indoor applications. It's typically mounted on the ceiling, and can
They further ignore the fact that radio itself is a form of advertainment. What gets played has little to do with musical accomplishment or artistic merit, but is directly related to the backing of large corporate distributors. I have been
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