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I Advice - Most Common SEO Mistakes
“Be not afraid of growing slowly, Be afraid of only standing still.”- Chinese ProverbI just love the ancient philosophers! Who would ever guess that the wise words mentioned above also apply a thousand years later to YOUR BUSINESS?Hey life is strange. One minute we are a babbling brook, brimming with fresh ideas and enthusiasm. This usually happens at the beginning – when you first open your business or first become a salesperson.Then gradually, if you aren’t careful – you become complacent and stick with what you have always done. And slowly, sneakily, the leaves, dirt and “crud” as my mother would say – turn you and your sales into a stagnant pool of ICK. You turn from a babbling brook into a smelly, slimy, flat, dull pond that a customer definitely doesn’t want to experience.Not exactly a pretty picture is it? But we have all seen it! In your childhood did you ever kill a goldfish because you forgot to change the water? I thought so.So How Do You Go From Being Pond-Algae To A Rippling River?1. You Need
There will be millions of affiliate on the internet who will be trying to make a full time income on it. But how many affiliates are there in world now have made their first $1000 online. The sad thing is that out of 100%, only 5% will be able to make comfortable income from affiliate marketing.So what are the kind of mindset and habits that the 5% affiliate have?1. The willingness to learn. This is very important as they must be willing to learn all the information and knowledge about affiliate marketing. Some of the information might need you to invest a small amount of your money.2. Persistence, Determination and Never Give Up attitude. Affiliate marketing is not a “get rich over night” business. You will have to face a lot of problems and obstacles before you will be successful in this business. The 5% affiliate will have the mindset of giving up is not a option.3. The most important of all is taking massive action. The super affiliate is a massive action taker. They will take action and apply all the new knowledge and technique that they le
The first and probably the most common mistake is improper utilization of the title tag or ignoring it altogether. The title tag is the browser title that appears within your website. It is considered very important by search engines and is used to decipher the relevancy of your site. Therefore, ensure that you do have a title tag and also that it contains your most important keywords and not just a generalized term or your company name. If you want to include your company name, you may do so, but place it near the end of the title, giving your keywords more importance at the beginning. The search engines will decide the importance of each word in your title based on its placement near the beginning.
The second most common error is the misuse or lack of proper keywords. Many companies try to use the more sought after keywords in their meta tags and descriptions in attempt to generate more traffic to their site, but if your company has nothing to do with these keywords, this traffic will be meaningless and a waste of valuable resources. Try to focus on the main topics directly related to your business and your website and find keywords that reflect these, but at the same time, are not overused or too broad in their meaning. For example, if you renovate kitchens in New York City, do not put as your keyword, kitchen, because this is too broad a title and will result in too much competition. Narrow down your keywords so that the traffic generated will be searching for specifically what you have to offer in that area, if applicable. There are also programs and websites that can help you determine good keywords for your site, (ex.www.wordtracker.com).
Another common practice is known as ‘black hat SEO’. This refers to frowned upon methods used by certain companies in order to push your site to the top of the search engines. These methods include doorway pages, cloaking, spamming, using link farms and linking schemes, as well as invisible text. Doorway pages are ‘fake’ pages built into the website that only the search engine spiders can see. A different page is seen by the human viewer. These ‘fake’ pages are usually filled with keywords and descriptions, trying to trick the spider into giving you a higher page ranking. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Spamming is when multiple keywords are placed in the content of the page and in the code, making it unreadable but geared towards the search engines. Link far
There are so many ways of making money from a home based business. There are a lot of products than can be made at home to sell and there are a many that can be sourced from various suppliers as well. It is not necessary to make everything your self that you want to sell. You might want to render some sort of service that can be done from your home.Think about how many things can be done from your home based business. If you have floristry qualifications or can make curtains and cushions or do upholstery and furniture repairing, this can all be done from your home. Anyone who is a dress maker or tailor, are always welcome in any community as their services are always required. All these things can be done from home and bring in a lucrative income.Before you decide to resign your job first draw up a step by step plan of what you are going to do to achieve your dream of owning your own business. It is very important to do market research and make sure that whatever it is you want to do will have a place in the local market. If you have a product to sell
The second most common error is the misuse or lack of proper keywords. Many companies try to use the more sought after keywords in their meta tags and descriptions in attempt to generate more traffic to their site, but if your company has nothing to do with these keywords, this traffic will be meaningless and a waste of valuable resources. Try to focus on the main topics directly related to your business and your website and find keywords that reflect these, but at the same time, are not overused or too broad in their meaning. For example, if you renovate kitchens in New York City, do not put as your keyword, kitchen, because this is too broad a title and will result in too much competition. Narrow down your keywords so that the traffic generated will be searching for specifically what you have to offer in that area, if applicable. There are also programs and websites that can help you determine good keywords for your site, (ex.www.wordtracker.com).
Another common practice is known as ‘black hat SEO’. This refers to frowned upon methods used by certain companies in order to push your site to the top of the search engines. These methods include doorway pages, cloaking, spamming, using link farms and linking schemes, as well as invisible text. Doorway pages are ‘fake’ pages built into the website that only the search engine spiders can see. A different page is seen by the human viewer. These ‘fake’ pages are usually filled with keywords and descriptions, trying to trick the spider into giving you a higher page ranking. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Spamming is when multiple keywords are placed in the content of the page and in the code, making it unreadable but geared towards the search engines. Link far
As the holiday shopping season begins in earnest, consumers say they’re just as willing to buy from small online retailers as they are from large, national e-commerce providers.In addition to this key finding, a new national survey of 2,500 consumers discovered extremely high levels of consumer participation in – and satisfaction with – shopping on the Internet, despite continuing concerns for security and privacy.According to the survey, sponsored by Hostway Corp., a global leader in Web hosting and managed services, more than three-fourths of consumers who have shopped the Web sites of both large and small companies said company size is not a factor in having their online shopping needs satisfied. Only 15 percent of respondents expressed a strong preference for dealing with large companies online, opening the door for small- to medium-sized businesses to get in the e-commerce game.“These survey results provide very encouraging news: The Internet ‘Gold Rush’ is far from over for small businesses,” said John Lee, Hostway’s vice president of marketing.
Another common practice is known as ‘black hat SEO’. This refers to frowned upon methods used by certain companies in order to push your site to the top of the search engines. These methods include doorway pages, cloaking, spamming, using link farms and linking schemes, as well as invisible text. Doorway pages are ‘fake’ pages built into the website that only the search engine spiders can see. A different page is seen by the human viewer. These ‘fake’ pages are usually filled with keywords and descriptions, trying to trick the spider into giving you a higher page ranking. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Spamming is when multiple keywords are placed in the content of the page and in the code, making it unreadable but geared towards the search engines. Link far
When CyberMedia News reported on the recent phishing attack on ICICI customers one thing that stood out was that it was conducted in a highly sophisticated and well-planned manner. http://www.ciol.com/content/news/2006/106021019.aspThe perpetrators had completely replicated ICICI Bank's net banking website hoping to get account holders to reveal their access information. It was an alert customer that brought the fraud to the bank’s notice. To its credit, ICICI acted quickly and minimised the damage.One of the reasons the bank could contain the damage early was that it had a robust Risk Containment unit, which went into overdrive. The fraud was identified quickly, the damage control was swift and the perpetrators were nabbed within a few days.Fraud is not restricted to the banking, finance or retail industry. Every organization is susceptible. This time ICICI bank was the victim, but tomorrow any organization could be the target.Madhabhi Puri Buch, senior general manager, ICICI Bank, noted that private banks in India have implemented processes to
Another common practice is known as ‘black hat SEO’. This refers to frowned upon methods used by certain companies in order to push your site to the top of the search engines. These methods include doorway pages, cloaking, spamming, using link farms and linking schemes, as well as invisible text. Doorway pages are ‘fake’ pages built into the website that only the search engine spiders can see. A different page is seen by the human viewer. These ‘fake’ pages are usually filled with keywords and descriptions, trying to trick the spider into giving you a higher page ranking. Cloaking is a form of the doorway page technique, in that the content presented to the search engine is different from the content seen by the viewer. Spamming is when multiple keywords are placed in the content of the page and in the code, making it unreadable but geared towards the search engines. Link far
The money is in the list!!!If you've been online for sometime, you would have heard the above statement. It's all true. The importance of having your own list is crucial to your online success.But while all the gurus are building massive lists day in day out, you are left in the cold. Now is the time for you to build your own massive, responsive opt in list starting by this time tomorrow.Here is my five step formula1. Determine a nicheYou have to determine the market you want to build a list from. To do this you have to ask yourself what your interests, what you know about and what you can share with people.It could be about football, credit cards, gsm softwares, acne, affiliate marketing etc. When you choose a niche, you can move to the next step.2. Create a squeeze pageA squeeze page is a web page set up primarily to collect the names and email addresses of your visitors. You must have seen them all over the internet. I used this method to build 70% of my list. See an example at averagejoeaffiliate.comPut a s
Fourthly, you often hear of companies advertising a fixed price to submit your site to hundreds of search engines as well as a promise to give you a top ten ranking and to resubmit your site whenever necessary. First of all, no company can promise you a ranking in the top ten. The search engines are constantly changing their criteria and algorithms used to decipher the rankings of each site and the only way that a company could even come close to being able to promise this is if they are using the ‘black hat’ techniques previously described. If this is the case, you may get lucky and appear in the top ten for a short while, but it will not last long, and you will quickly be bumped when the search engines realize what is happening. On top of which, you will permanently damage the image of your company on the web, so it is definitely not recommended. Another important factor to consider is that there are only about ten to twelve top search engines on the web, and most of the other search engines get their information from these top ten, therefore it is not necessary to have your site submitted to hundreds of search engines. Being listed in the top ten is more than enough.
Lastly, when a company continually resubmits your site to the search engines, it is actually detrimental to your website, contrary to what many think. The search engines constantly update their information by going through your website every so often therefore it is not necessary to continually attempt to resubmit your information to them. Also, many search engines will ban you if you attempt to submit too often. The only time you ever need to resubmit to a search engine is if you have chan
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