Google

Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
2. Send out pres
   8 Resume Editing Tips
   It’s amazing what a well-written and nicely presented resume can do for your job search. Before you send yours out, follow this checklist to ensure you are sending out an excellent quality representation of yourself.1. Grammar, spelling, punctuation – Use the grammar and spell check function, then print it out and read the document word for word. Spell checker doesn’t know that you meant “manager” when you actually typed “manger.”2. Capitalization – Use a manual such as the Gregg Reference Manual if you do not know capitalization rules.3. Punctuation – Check for proper use of commas and semi-colons. Again, if you are unsure, refer to the Gregg Reference Manual.4. Run-on sentences – Check to make sure you do not have run-ons that are hard to read.5. Consistency – You must be consistent with your number usage (dates, money, numbers), plurals, and abbreviations. For example, don’t list one date as 8/2004 and then list another date as 3/15/2004. Also, be aware of listing software consistently (abbreviation use). MS Word and Microsoft Outlook are both correct, but not consistent.6. Education section – When you have a degree, list only the year that you obtained your degree. When you list your dates, (i.e.: 9/1998 to 1/2002) many resume-scanning systems will not recognize that you obtained a degree, only that you attended college for a period of time.7. Ampersands – Ampersands (&) do not belong on a resume. There are a few exceptions. One exception is a well-known company name (AT&T). Another exception is well-known industry terms (P&L).8. Hyperlinks – All e-mail and web addresses that you list need to be deactivated in your resume. To do this in MS Word, highlight the link, go to the “Insert” drop down menu, scroll down to and click “Hyperlink”, and on the lower left-had side of this screen there should be a little button that
   If you’re running an internet business in our country, you’ll inevitably be faced with some search engine marketing that’s for sure. You’ve probably heard that you need to submit your web site to various search engines in order to drive traffic to your web site. We don’t want to discourage you so let’s separate a little myth from reality.

   It doesn’t matter whether you’re selling a product or a service without traffic you’re dead before you come to life online. Experts agree, the best method of driving targeted traffic to your web site is through organic searches at the search engines. In other words, a user goes online and types in a keyword or two, which leads them to your web site on the search engine results page. You want to be listed on the first three pages because most people won’t search beyond that. But how do you get there?

   Well, thisarticle will hopefully show you what you need to know to get listed in the search engines. But there are a few things you need to know about search engines before you get too deep into search engine submission.

   Types of Search Engines

   No doubt, you’ve heard about the big three search engines: Google, Yahoo and MSN. Of course, there’s the up-and-coming Ask.com, previously askjeeves.com, but they still have a relatively small portion of the market share. Despite that, you don’t want to discount them.

   In addition to the international players, there are local search engines. In Australia, the local search engines include WebWombat, Yahoo Au and Anzwers.com. They can be just as effective in driving traffic to your web site as the big search engines and they’re truly local so they will help you drive local traffic to your web site, which is important if you are running a localized business.

   There are other types of search engines, too, and you’ll need to consider them all. You have specialized niche directories and business directories, themed directories, topical directories, you name it. Your search engine submission strategy should include all of these but let’s be careful by what we mean by “search engine submission strategy.”

   Search Engine Submission Defined (With A Little History)

   Back in the old days, during the Internet’s infancy, submitting web sites to directories was the going thing. A necessary component to running a web site, business or not, everyone did it. It was expected and no one bucked the system.

   Old timers will likely remember when Yahoo was considered nothing more than a directory and The Open Source Project, DMOZ, was the world’s largest and most important directory. Things have changed since those days, but not too much.

   Google, for instance, revolutionized the way searches are performed. In 1998, Google’s founders incorporated and popularity soon followed. Starting with a method of measuring the number of back links to a web site, an innovation in 1995 when it was first introduced, Sergey Brin and Larry Page started their own search engine. They were soon the top dog in a vicious canine fight. Not long after, Yahoo began competing in some areas and the race was on for search market share.

   While Google was busy developing its popularity algorithms, Yahoo was busy taking site submissions and building its ever growing catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

   In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

   The Who, What and Where of Search Engine Submissions

   So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

   First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

   Google

   Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

   Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

   The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

   1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
   2. Send out press
      Online Business May Be The Answer
      If you are considering owning your own business, an online business is a great way to go. Just think about it. No overhead, no employees, no huge investment, no 9 to 5. You can even keep your full-time job while you learn your new business. In fact, it would be really unwise to give up your job until you at least match your current income. It will probably take some time to do that. Don’t fall for the get-rich-quick schemes, because get-rich-quick just isn’t reality. A lot of time and effort is required for any business; online business included. However, it seems to me that traditional businesses require more time and effort than online businesses. If a traditional business fails, the business owner loses a lot of money, and a lot of blood, sweat and tears were shed for nothing. If an online business fails, the business owner usually loses a small investment, and can try another online business right away.If you hang in there long enough, learn the best promotion strategies, and heed the advice of the best gurus, you will probably succeed eventually. It will not be easy, but if you need an extra income stream, or want to ditch the 9 to 5 job altogether, going the “online business route” just seems to make sense. I have a friend who is not interested in owning her own business, but she needs more income than her job provides. Therefore, she usually works a second job either on weekends or in the evenings. I would rather have a root canal! Really, even though building a successful online business takes time, the instant extra income of a second job just holds no appeal for me. I am determined to exercise all the patience and persistence necessary to build an online business in order to avoid the “second job” trap. Life just shouldn’t be all about holding down two or three jobs in order to make ends meet. If you are really determined to succeed in an online business, do whatever it takes to make it happen.Do not become impatient as I have done in the past. Do not be in such a
      engines: Google, Yahoo and MSN. Of course, there’s the up-and-coming Ask.com, previously askjeeves.com, but they still have a relatively small portion of the market share. Despite that, you don’t want to discount them.

      In addition to the international players, there are local search engines. In Australia, the local search engines include WebWombat, Yahoo Au and Anzwers.com. They can be just as effective in driving traffic to your web site as the big search engines and they’re truly local so they will help you drive local traffic to your web site, which is important if you are running a localized business.

      There are other types of search engines, too, and you’ll need to consider them all. You have specialized niche directories and business directories, themed directories, topical directories, you name it. Your search engine submission strategy should include all of these but let’s be careful by what we mean by “search engine submission strategy.”

      Search Engine Submission Defined (With A Little History)

      Back in the old days, during the Internet’s infancy, submitting web sites to directories was the going thing. A necessary component to running a web site, business or not, everyone did it. It was expected and no one bucked the system.

      Old timers will likely remember when Yahoo was considered nothing more than a directory and The Open Source Project, DMOZ, was the world’s largest and most important directory. Things have changed since those days, but not too much.

      Google, for instance, revolutionized the way searches are performed. In 1998, Google’s founders incorporated and popularity soon followed. Starting with a method of measuring the number of back links to a web site, an innovation in 1995 when it was first introduced, Sergey Brin and Larry Page started their own search engine. They were soon the top dog in a vicious canine fight. Not long after, Yahoo began competing in some areas and the race was on for search market share.

      While Google was busy developing its popularity algorithms, Yahoo was busy taking site submissions and building its ever growing catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

      In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

      The Who, What and Where of Search Engine Submissions

      So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

      First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

      Google

      Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

      Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

      The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

      1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
      2. Send out pres
         13 Comments on Bad Meetings
         Bad meetings are a cultural malady that senior executives pass on to new employees.Long pointless meetings are useful in that they keep incompetent people from interfering with those who are working.An employee who needs permission to buy a box of paperclips can spend tens of thousands of dollars worth of employee time on bad meetings.Many people attempt to save time by Not planning. This false short cut guarantees that everyone will spend more time later.Unstructured spontaneity leads to serendipity, which (in business) leads to bankruptcy.Meetings are a magnetic opiate that keep people from the tasks they were hired to perform.The main activity in many meetings consists of simple chit chat. If it's an important meeting, then this becomes sincere chit chat.A meeting without an agenda is like a journey without a map.A teleconference without an agenda is like a journey without a map, in the dark.Most meetings are social street lamps attracting the unproductive moths in an organization.People fail to prepare an agenda for two reasons. They think they’re saving time and they don’t know what to put in it.Expecting a meeting to produce results without an agenda is like expecting the Easter bunny to leave eggs on your doorstep.Bad meetings waste a fortune. My surveys show that companies waste almost 20% of their payroll on bad meetings.
         mponent to running a web site, business or not, everyone did it. It was expected and no one bucked the system.

         Old timers will likely remember when Yahoo was considered nothing more than a directory and The Open Source Project, DMOZ, was the world’s largest and most important directory. Things have changed since those days, but not too much.

         Google, for instance, revolutionized the way searches are performed. In 1998, Google’s founders incorporated and popularity soon followed. Starting with a method of measuring the number of back links to a web site, an innovation in 1995 when it was first introduced, Sergey Brin and Larry Page started their own search engine. They were soon the top dog in a vicious canine fight. Not long after, Yahoo began competing in some areas and the race was on for search market share.

         While Google was busy developing its popularity algorithms, Yahoo was busy taking site submissions and building its ever growing catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

         In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

         The Who, What and Where of Search Engine Submissions

         So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

         First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

         Google

         Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

         Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

         The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

         1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
         2. Send out pres
            Ignore the English Language at your Peril!
            A plague has spread across the Internet.It’s not a virus, although it certainly is harmful.It isn’t the con artists and thieves who take your money and run, although it is costing a lot of people a lot of money.And it isn’t the broken dreams of the thousands of decent, hardworking folks who have tried and failed to make a living online, although it surely has played a part in dashing their hopes.It is the wanton abuse of the English language.Whatever the reason – laziness, ignorance, neglect, a disregard, sloppiness, an uncaring attitude or a simple lack of understanding – far too many network marketers have turned their emails, ebooks, sales pages, ezine and safelist ads, articles and web pages into repositories of grammatical and narrative trash.Navigating this linguistic garbage can be a nightmare. I collected the following examples of bad writing in about 10 minutes of surfing online. Although they are not nearly the worst examples I have seen, they give you an idea of what I’m talking about.Please note that the comments in parentheses are mine. The first example was found on a website promoting a downline builder.“(Brand X) is the combination of the strongest internet support team, the best web hosting in the world, specialized marketing tools and a design and management team that goes way beyond the ordinary to being you excellence in every way! When you add our three way pay, you'll be totally blown away! We have the most dedicated, progressive, promotional and “put money in our member's (What, they have only ONE member?) pockets fast” program almost ever conceived!” (Huh?)The same website a few paragraphs later: (I commend them for at least having someone look over their copy. The problem was that they forgot to remove the editor’s comments!)“With the (Brand X) team, you can't lose! Our ten years of compounded internet successes have shown us repeatedly exactly what folks are looking for and how to give it to them. We live in
            source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

            In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

            The Who, What and Where of Search Engine Submissions

            So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

            First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

            Google

            Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

            Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

            The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

            1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
            2. Send out pres
               Conducting Business through B2B E-marketplaces
               Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.Apart from the fact that e-commerce is growing at the rate of more than 25 percent a year, the use of online features can bring efficiency to virtually every aspect of business process, be it supply chain management or customer support management.But, how can you build an e-commerce business and take advantages of all these great possibilities? After all, you are pretty sure that anything to do with new technology is complicated, time-consuming, and expensive.Believe it or not, this is just a misconception that most business owners have about the Internet technology. The truth is – in order to run a business online and reap profits, like any new effort, you need to do a little homework, have patience and determination, and get going.Take the following steps seriously and in no time you will be able to embrace fascinating world of online business.Take your products onlineGetting your product online does not simply mean - having a nice picture and a product narration to go with it. Effective use of the Internet is based on standards. Standards, as you know, are created to facilitate common use of a technology. If you ever imported or exported a product or service, or if you registered your product with some kind of authorities ever; you certainly know that each product falls under certain subcategory according to the classification system that you encountered. Internet is the same thing. Since the emergence of Internet, several classification systems have been developed.If you think long term and would like to use same catalog with multiple e-marketplaces, you should adopt one of the prevailing classification system in the Internet. The
               ategy in Australia.

               Google

               Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

               Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

               The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

               1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
               2. Send out press releases to online press agencies, directories and media outlets
               3. Post on forums and bulletin boards
               4. Visit other web sites trying to reach the same market you’re chasing and request a link exchange
               5. Go to Google’s add URL page (google.com/addurl/) and list your site (it’s free)
               Yahoo Follow the same strategy for Yahoo as you did for Google. They both crawl the Web and they both rely on links for information about web sites, which they list for free. Yahoo’s allows you to “suggest your site” to be included in its listings for free. You can suggest your site at http://docs.yahoo.com/info/suggest/. Both Yahoo and Google have paid inclusion programs. Getting involved in this isn’t necessary to be listed in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

               MSN

               Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

               Teoma/Ask.com

               Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

               The Open Directory (Dmoz)

               You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

               1. Go to dmoz.org
               2. Search the directory listings by topic to find the most appropriate topic for your site;
               3. Look to see if your site is already listed in any appropriate categories;
               4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
               5. Follow all instructions to the letter;
               6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
               Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to the local search engines.

               Yahoo!7

               Yahoo in Australia is called Yahoo!7. The web URL is http://au.yahoo.com. In many ways, getting listed on Australia’s regional Yahoo!7 search engine directory is much like getting listed in the parent international version. Go to the main web site, scroll to the bottom of the page and click on “How To Suggest A Site.”

               WebWombat

               There are two ways to get listed at WebWombat, Australia’s regional search engine. You can pay to get listed or submit your site for free inclusion.

               WebWombat calls its free submission process “Express Registration.” Go to https://trans.webwombat.com.au/ and click on “Sign up for a new account.” Follow the directions.

               Your web site will be crawled by WebWombat’s web crawler within two days. Be sure you follow their instructions, including no redirects. WebWombat’s crawlers will not crawl redirects so don’t be disappointed if you submit a redirected URL and it doesn’t get listed. In fact, this is pretty common among all the search engines. When you submit search engine submissions to any search engine, it’s a good idea to not submit URLs with redirects. It will hurt you in the long run.

               Anzwers

               Anzwers.com is another search engine based in Australia and New Zealand. They, like Yahoo and Yahoo!7, will allow you to suggest a site. Just go to http://www.anzwers.com.au/suggest_site.html and fill out the form to add your web site and URL to the search engine’s listings. Be sure you pick the right category for your web site.

               Sensis

               Sensis is another Australian search engine worth considering. Primarily a business-oriented search engine, you can get a free listing. However, they will only accept submissions for your home page URL. Multiple submissions for the same web site will be rejected. To get listed at Sensis, go to http://www.sensis.com.au/contact_us_submitSite.do, enter your URL and the text verification symbols. Simple, right?

               Local Directories

               In addition to the international and regional search engines, there are countless local directories you can submit your web site to as well. These are ben