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I Advice - Advertising Agency SEO Flash! Ad Agencies Battle Search Engine Optimization With Branding Argument
It is often difficult to understand the differences between those two concepts: the organization on one hand and the business process on the other. But basically the business process is the result of the way that activities are organized -- through the construction of a formal organization. The (business) process is focused on stock and flow of artifacts and the other (the organization) is centered around resources, like: employees (agents), systems and infrastructure.A product is an example artifact and so are the parts that are required to produce a product. A document is also an artifact and even so the number of call received from clients could be interpreted as artifacts, because the number of calls define the volume of your business (process).The process is dynamic, the organization is (more) static.The way in which the artifacts are processed is an indication of the efficiency of your business pro
Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er "generic network hubs", (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn't understand the value of ranking well at search engines for generic keywords, which can't be achieved by traditional print
Data Visualization is InteractiveHave you ever booked your flight plans online and noticed that you can now not only view seat availability but also choose your own seat? Maybe you have notice that when you want to look up information online on another country, you may find a website where all you have to do to get political, economical, geographical, and other information is drag your mouse over the area of the country in which you are interested.Maybe you have put together a business presentation consisting of multiple levels of complex marketing and budget information in a simple display which allows you to review all aspects of your report by simply clicking on one area of a map, chart, or graph. You may have even made predictions by altering some information and watching the graph change before your idea.Warehouses are tracking inventory. Businesses are tracking sales. People are creating visual dis
The reference, for non-trekkies, is to a classic Star Trek episode about furry little adorable aliens that reproduce at an unbelievable rate and threaten to destroy the crew of the Starship Enterprise. More at: http://www.badmovies.org/tvshows/startrek/tribbles/
The Tribble Agency site takes a jab at traditional advertising by suggesting that the industry is clueless when it comes to the web and especially organic search engine visibility and ranking. The following quote comes from the main page of the new site:
"Our Business Model is simple, never build something that could really help your company without our billable fees ... Tribble Ad Agency got the rug swept out from under us and we never realized it until it was too late. The entire planet moved to Google, Yahoo and MSN organic results and we were making print ads for magazines and our online marketing efforts yielded 100% unspiderable Flash websites that generated no traffic."
A traditional advertising and branding apologist has posted a rant on the comment section of the Tribble Ad Agency blog. The post featured two jabs from the advertising supporter showing precisely the lack of understanding of SEO the spoof site is poking fun at when he says, "The only thing you SEO/SEM clowns know is how to add text to web documents." Which is true at the end of the day. This is clear proof he doesn't understand the value of text. He downplays the importance of search with the comment, "Search engines are pretty much a big generic network hub that focus on keywords, not branding."
Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er "generic network hubs", (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn't understand the value of ranking well at search engines for generic keywords, which can't be achieved by traditional print o
Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker.One of the most important things for your newsletter is not only to be relevant, but also to look professional. People see the newsletter before they actually read it and if it looks unprofessional, subscribers cou
The Tribble Agency site takes a jab at traditional advertising by suggesting that the industry is clueless when it comes to the web and especially organic search engine visibility and ranking. The following quote comes from the main page of the new site:
"Our Business Model is simple, never build something that could really help your company without our billable fees ... Tribble Ad Agency got the rug swept out from under us and we never realized it until it was too late. The entire planet moved to Google, Yahoo and MSN organic results and we were making print ads for magazines and our online marketing efforts yielded 100% unspiderable Flash websites that generated no traffic."
A traditional advertising and branding apologist has posted a rant on the comment section of the Tribble Ad Agency blog. The post featured two jabs from the advertising supporter showing precisely the lack of understanding of SEO the spoof site is poking fun at when he says, "The only thing you SEO/SEM clowns know is how to add text to web documents." Which is true at the end of the day. This is clear proof he doesn't understand the value of text. He downplays the importance of search with the comment, "Search engines are pretty much a big generic network hub that focus on keywords, not branding."
Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er "generic network hubs", (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn't understand the value of ranking well at search engines for generic keywords, which can't be achieved by traditional print
Its easy in life to continue doing things the same, what food you eat, what type of car you drive, how you spend your holiday time etc, etc.For many years carpet cleaning companies have used the same products and techniques, giving acceptable results, leaving the carpet and upholstery they have cleaned looking ok. Natural cleaning solutions have been on the market for many years now, but, unfortunately, people tend to view them with some scepticism, 'I have heard they do not work' is a comment we often hear, or 'it just water, is it not?'. No, not anymore, over the last two years, the development of truly effective carpet and upholstery cleaning products has seen a large shift from traditional products to natural ones.We changed over in 2005, we did meet with some resistance, but the proof of the pudding really is in the eating, we are regularly speaking to new clients specifically ask us now to use only Natura
A traditional advertising and branding apologist has posted a rant on the comment section of the Tribble Ad Agency blog. The post featured two jabs from the advertising supporter showing precisely the lack of understanding of SEO the spoof site is poking fun at when he says, "The only thing you SEO/SEM clowns know is how to add text to web documents." Which is true at the end of the day. This is clear proof he doesn't understand the value of text. He downplays the importance of search with the comment, "Search engines are pretty much a big generic network hub that focus on keywords, not branding."
Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er "generic network hubs", (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn't understand the value of ranking well at search engines for generic keywords, which can't be achieved by traditional print
The good thing about blogging is its Free. You don’t need any special software or experience to set up a blog, you just need a topic or hobby that you are interested in, and it only takes about 10 minutes to create blogs that could make money online. I went to Blogger.com to set up my blog, which is very easy to do. You are able to choose a template, add photos, place adverts, create posts and then edit it all through an easy to use interface, and they take care of the hosting - all for Free! (that's the bit I like).Now, I had created a blog that was ready to go, but what do you do with it? Its no good writing a blog if nobody can see it. But I had no idea how to get visitors to my blog?That's where Blogging to the Bank came in. Rob (who wrote it) takes you through each step to creating blogs and adjusting the settings, so that the blog is set up for maximum benefit, and is optimised for visitors. He even giv
Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er "generic network hubs", (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn't understand the value of ranking well at search engines for generic keywords, which can't be achieved by traditional print
Whether you call it Pay Per Click, PPC, Paid Search, or even SEM (Search Engine Marketing), the overall goal is the same: to pay the Search Engines to list your website in their search results. With Pay Per click, you are paying the Search Engines every time someone clicks the link to your website (thus, pay per click).Where is your link located? Your link is listed in the sponsored links portion of the search results. The location varies by search engine. In Google, sponsored listings are always located on the right side of the search results, and sometimes at the top of the results, too.Luckily (for small business owners), rankings are not based solely on how much you are paying per click. One of the biggest factors in determining your ranking is your click-through rate. Your click-through rate is determined by how often your ad is showed, divided by how often it is clicked.At the roots of pay per clic
Showing no understanding of the value of text in web pages, nor any clue about the importance of search engines, er "generic network hubs", (which do billions in business each) he amplifies the schism between advertising and search oriented minds. He clearly doesn't understand the value of ranking well at search engines for generic keywords, which can't be achieved by traditional print or broadcast advertising. People search for keywords online, and if a business web site ranks well for generic keywords which describe the brand, they'll sell more products, both online and offline.
Danny Sullivan, of Search Engine Watch, created a blog post on June 16 discussing the branding vs. search tug-of-war.
http://blog.searchenginewatch.com/blog/060621-112240
Sullivan points out that he believes that branding DOES occur due to search when a particular brand shows up time and again for any particular generic search phrase. Sullivan gives a couple of examples in his comments to another blog where Scott Karp of Publishing 2.0 has taken an anti-branding approach for search. (Sullivan comments are partially quoted below and the Karp post is linked from Sullivans post above.)
"What do you think made Zappos a brand name when it comes to buying shoes online? Those magazine ads you saw for them? That TV spot? Wait — I don't think they do that stuff. What they do is a lot of spending to show up in search engines when you search for “shoes” and related terms. You did a generic search, you keep seeing a particular provider, and you learn about that brand."
I heartily agree that excellent search positions for generic searches can lead to one sort of branding for savvy online businesses. With the billions of searches done at the top search engines in a typical month, if one brand comes up in results for generic phrases more often for your product, you have achieved the type of branding that Sullivan refers to - at least among web savvy searchers.
While the advertising spoof site is fun and causes a lot of chatter in the forums and blogs, it points to a real issue and a glaring shortcoming in online work by many advertising agencies. That issue is that most ad agencies lack SEO capability and often downplay the imp
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