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I Advice - Search Engine Optimization: Getting Started
When it comes to your business email address, you want to make sure that everything that your write or say on company time is appropriate. Today, emails can be traced and many companies have a person read all out going and incoming mail to make sure those trade secrets doesn’t go on as well as other inappropriate emailing.As for where people can get your email address, it should be on your card. If you have noticed that you get a lot of people giving out your email address, y
The Body
We’re almost done. This isn’t hard at all right? Okay, so now that we have our HTML
side optimized its time to work on the side that users see. When doing this, you
need to be careful not to over use the keyword/key phrase but you need to use it
enough to give it the weight it needs to be considered important. This is the tricky
part. One good way to do this is to use it in your links whenever possible. Search
engines like to see those types of links at the top of the page, so if you can use text
links instead of images
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...You're branded, branded, branded, branded.<
I am going to explain some of the first steps to get your website not only optimized for the search engines, but to push your website up in the rankings war. Grab yourself a cup of coffee and maybe a muffin and take out your pen and paper, lets start brainstorming.
First you need to categorize your website. Figure out what category it is best suited under. For example if I am selling computer programs that aid web designers, I would categorize my website under Computer Software. That was easy enough right? Okay, now comes the difficult part. You need to pick one, just one, keyword or key phrase that you want to base your homepage on. Focusing on one keyword/ key phrase makes it more valuable in the page in which it is located. The value of the keyword/key phrase is known as weight. You want your pages weight to hold 2% of the keyword/key phrase. This sounds easy, but it’s not. Let me tell you how to do this.
The TITLE tag
First is the most important part, the “< TITLE >” tag. This is the number one item to
use your keyword in. If I were to give my website selling computer programs that aid
web designers, I may use “< TITLE >Computer Software for Web Design< /TITLE >”.
Although it contains a “stop” word (for), the top key phrase I am trying to work with
is before that word.
The META tag
Than there are the META tags. Simply put, these tags go inside the “< HEAD > < /
HEAD >” tags in your html. They allow the search engines to pull up your website
using the keywords and describe your website using the description. Without these
tags, you simply can’t have your website pulled up in the search engines.
The ALT tag
Next is the ALT tag which is used in images on your website. If you wanted to put
“Computer Software for Web Designers” at the top of the page using a font that I
know nobody else has, I would have to use an image. Inside this image I would use
an ALT tag called alt=computer software for web designers”. Although the ALT tag
is not as powerful as using the natural text itself some cases can’t be avoided.
The Body
We’re almost done. This isn’t hard at all right? Okay, so now that we have our HTML
side optimized its time to work on the side that users see. When doing this, you
need to be careful not to over use the keyword/key phrase but you need to use it
enough to give it the weight it needs to be considered important. This is the tricky
part. One good way to do this is to use it in your links whenever possible. Search
engines like to see those types of links at the top of the page, so if you can use text
links instead of images t
Fundraising is a part of the fabric of our culture. Whether you are on a church board, the local soccer club, school PTA, or have a child in school, you’ve probably been asked to participate or sit in on a meeting where money must be raised. It turns out that you need something that has not been allowed for in the regular budget. So, you begin to scan the Internet for cash-generating opportunities that someone can start rather quickly. Then the reality of how much you will actually
First you need to categorize your website. Figure out what category it is best suited under. For example if I am selling computer programs that aid web designers, I would categorize my website under Computer Software. That was easy enough right? Okay, now comes the difficult part. You need to pick one, just one, keyword or key phrase that you want to base your homepage on. Focusing on one keyword/ key phrase makes it more valuable in the page in which it is located. The value of the keyword/key phrase is known as weight. You want your pages weight to hold 2% of the keyword/key phrase. This sounds easy, but it’s not. Let me tell you how to do this.
The TITLE tag
First is the most important part, the “< TITLE >” tag. This is the number one item to
use your keyword in. If I were to give my website selling computer programs that aid
web designers, I may use “< TITLE >Computer Software for Web Design< /TITLE >”.
Although it contains a “stop” word (for), the top key phrase I am trying to work with
is before that word.
The META tag
Than there are the META tags. Simply put, these tags go inside the “< HEAD > < /
HEAD >” tags in your html. They allow the search engines to pull up your website
using the keywords and describe your website using the description. Without these
tags, you simply can’t have your website pulled up in the search engines.
The ALT tag
Next is the ALT tag which is used in images on your website. If you wanted to put
“Computer Software for Web Designers” at the top of the page using a font that I
know nobody else has, I would have to use an image. Inside this image I would use
an ALT tag called alt=computer software for web designers”. Although the ALT tag
is not as powerful as using the natural text itself some cases can’t be avoided.
The Body
We’re almost done. This isn’t hard at all right? Okay, so now that we have our HTML
side optimized its time to work on the side that users see. When doing this, you
need to be careful not to over use the keyword/key phrase but you need to use it
enough to give it the weight it needs to be considered important. This is the tricky
part. One good way to do this is to use it in your links whenever possible. Search
engines like to see those types of links at the top of the page, so if you can use text
links instead of images
How can a blog improve your online business?Lets take a look at what a blog really is. A blog is like an online journal were people, can comment and rate your entries/posts.Companies all over the world have started blogging. Why? Simple, blogs are used for:• Getting a high ranking on search engines. • Getting exposure to the public. • Making a relationship with costumers/readers. • Keeping costumers updated about your business.So th
The TITLE tag
First is the most important part, the “< TITLE >” tag. This is the number one item to
use your keyword in. If I were to give my website selling computer programs that aid
web designers, I may use “< TITLE >Computer Software for Web Design< /TITLE >”.
Although it contains a “stop” word (for), the top key phrase I am trying to work with
is before that word.
The META tag
Than there are the META tags. Simply put, these tags go inside the “< HEAD > < /
HEAD >” tags in your html. They allow the search engines to pull up your website
using the keywords and describe your website using the description. Without these
tags, you simply can’t have your website pulled up in the search engines.
The ALT tag
Next is the ALT tag which is used in images on your website. If you wanted to put
“Computer Software for Web Designers” at the top of the page using a font that I
know nobody else has, I would have to use an image. Inside this image I would use
an ALT tag called alt=computer software for web designers”. Although the ALT tag
is not as powerful as using the natural text itself some cases can’t be avoided.
The Body
We’re almost done. This isn’t hard at all right? Okay, so now that we have our HTML
side optimized its time to work on the side that users see. When doing this, you
need to be careful not to over use the keyword/key phrase but you need to use it
enough to give it the weight it needs to be considered important. This is the tricky
part. One good way to do this is to use it in your links whenever possible. Search
engines like to see those types of links at the top of the page, so if you can use text
links instead of images
Recently I received a support call from a customer who was not receiving mail from one of her partners. After some lengthy troubleshooting, we found that the partner’s Internet Service Provider (ISP) was listed on some of the public SPAM blacklists. This actually came as a shock to us since the ISP is a very large telecommunications provider in the South.Since customer service is our focus, we did not leave the issue as someone else’s problem, we attempted to work with the IS
The ALT tag
Next is the ALT tag which is used in images on your website. If you wanted to put
“Computer Software for Web Designers” at the top of the page using a font that I
know nobody else has, I would have to use an image. Inside this image I would use
an ALT tag called alt=computer software for web designers”. Although the ALT tag
is not as powerful as using the natural text itself some cases can’t be avoided.
The Body
We’re almost done. This isn’t hard at all right? Okay, so now that we have our HTML
side optimized its time to work on the side that users see. When doing this, you
need to be careful not to over use the keyword/key phrase but you need to use it
enough to give it the weight it needs to be considered important. This is the tricky
part. One good way to do this is to use it in your links whenever possible. Search
engines like to see those types of links at the top of the page, so if you can use text
links instead of images
I have learned the 3 things which you will need to do in order to have a good website from Brett Mcfall after listening to his presentation. If you do apply these 3 things, you will have a good website.The 1st way is to know what makes you unique. This is important as you will want to make yourself stand out from the rest of your competitor. If you know what are the unique things that you have, this will become your strong point. Your customer will soon recognize you are uniq
The Body
We’re almost done. This isn’t hard at all right? Okay, so now that we have our HTML
side optimized its time to work on the side that users see. When doing this, you
need to be careful not to over use the keyword/key phrase but you need to use it
enough to give it the weight it needs to be considered important. This is the tricky
part. One good way to do this is to use it in your links whenever possible. Search
engines like to see those types of links at the top of the page, so if you can use text
links instead of images this would help your weight increase. Don’t forget to also
include them at the bottom of the page. Although it is less effective, it does help.
The other way is to include the keyword/key phrase into the body. For example in
the sentence “Use it to help you make a better website” I would say “Use this
computer software for web designers to assist you in making a better website”.
Make sure you don’t go crazy with the keyword/key phrase, if you use it too much
the search engines may “sandbox” you assuming you are spamming.
This concludes the beginning steps to Search Engine Optimization. There are many ways to raise your rank in the search engines. In future articles I will explain how to advertise for free using your area of expertise. Until next time…
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