Advertising's Compound Interest
Every business owner dreams that advertising in a certain medium will net them dozens of clients in the very first week or month. Sometimes those dreams are fulfilled, but most of the time they are not. If advertising was a sure thing, there would be less of it. It would be more expensive. Every business would be successful. There would be no small businesses.There are many ways

CMS and JCAHO Healthcare Security Requirements Summary
Every healthcare organization/hospital accepting payment for Medicare and Medicaid patients is required to meet certain Federal standards called “Conditions of Participation” (CoPs).These Federal requirements are promulgated by the Centers for Medicare and Medicaid to improve quality and protect the health and safety of patients. Compliance is based on surveys conducted by state age

Managing Small Business Finances
TOP TEN TIPS FOR MANAGING YOUR SMALL BUSINESS FINANCES Always work on the basis that you’ll need more than you actually do.You often only have one chance of raising money so remember that when working out your figures. If your figures are too conservative, it could have a huge impact on the future of your business. The bank is not the only place to get money.tor" pitch.
The best ones simply don't happen overnight. They come from refining and condensing the message down to its core elements. Spend time every week tweaking yours. If you want, send it to me and I'll give you my impression. (Serious branders only, please.)

• Update your resume.
This can be done in increments. List your best, most recent accomplishments and put them into sound bytes that can be inserted into any resume or personal self-promotion. Remember to use real benefits here, not dry language about where you went to school or what happened ten years ago. Tell me what you have accomplished lately.

• Call a couple of magazines and introduce yourself to the editor.
Spend just a few minutes on the phone and follow up via email with your expertise and credentials and a suggested idea for an article.

• Do some vanity searches.
Type in your name in various search engines. Remember to use the quotes around your name so you won't get a lot of unrelated queries. Not showing up? It’s time to get busy building that brand.

• Start a personal blog.
You have to be serious about keeping it updated. Most people start one only to become pressed for time and quit. NOTE: It takes about six months to get results.

• Write a personal press rele

ements. List your best, most recent accomplishments and put them into sound bytes that can be inserted into any resume or personal self-promotion. Remember to use real benefits here, not dry language about where you went to school or what happened ten years ago. Tell me what you have accomplished lately.

• Call a couple of magazines and introduce yourself to the editor.
Spend just a few minutes on the phone and follow up via email with your expertise and credentials and a suggested idea for an article.

• Do some vanity searches.
Type in your name in various search engines. Remember to use the quotes around your name so you won't get a lot of unrelated queries. Not showing up? It’s time to get busy building that brand.

• Start a personal blog.
You have to be serious about keeping it updated. Most people start one only to become pressed for time and quit. NOTE: It takes about six months to get results.

• Write a personal press rele

of magazines and introduce yourself to the editor.
Spend just a few minutes on the phone and follow up via email with your expertise and credentials and a suggested idea for an article.

• Do some vanity searches.
Type in your name in various search engines. Remember to use the quotes around your name so you won't get a lot of unrelated queries. Not showing up? It’s time to get busy building that brand.

• Start a personal blog.
You have to be serious about keeping it updated. Most people start one only to become pressed for time and quit. NOTE: It takes about six months to get results.

• Write a personal press rele

won't get a lot of unrelated queries. Not showing up? It’s time to get busy building that brand.

• Start a personal blog.
You have to be serious about keeping it updated. Most people start one only to become pressed for time and quit. NOTE: It takes about six months to get results.

• Write a personal press release template.
Once you do, you will always have it on hand when you get that important call. NOTE: In the "Packaging Yourself Workbook,” we have done all the work for you so all you have to do is fill in the blanks.

• Research the industry trade shows schedule for 06.
Find out which shoes or conferences you should attend where you can learn something new, or more importantly ones where you can be a speaker.

• Start working on your own personal website.
This will requite a lot of time and effort to do it right so spend a few minutes every day. You can generate lots of personal press around this too.

• Set up your competitive news alerts. You know the people you admire or aspire to emulate. You need to know what they are doing.

• Last but not least renew your professional memberships even if youhave to pay for them yourself. Its one of the least expensive self-promotiontools available

Give six months dedication to building your brand. That's the soonest you are likely to see results. In any case keep meposted about what you are doing and above all tell about your successes.

These tips and more come from the extensive library of personal branding tools developed by JoAnn Hines the Chief People Packager available in the "Packaging Yourself Workbook."