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I Advice - Web Design - Is Consulting Really Necessary To Avoid Mistakes
This is a controversial topic among marketers. There have been numerous articles, forum threads and numerous other items published that strongly advocate long copy to enhance profitability. Some advocated copy as long as 100 pages. Short copy also has its supporters. There is also a segment that says it depends on who you are selling to and what you are selling.A recent study was conducted to determine the facts. A list of sites was divided in two lists. Profitable sites were determined by the fact that they had the same paid advertisement run for over 6 months. A site was deemed unprofitable if it had paid ads promoting it that were changed or terminated within one month.The next step was to print the landing pages for each of these sites and count the number of pages. The results tended to support short copy as the profitable sites averaged
Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.
Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web
Search Engine Optimization (SEO) is an ultimate demand for any small concern aiming to earn profit with a website. If any business house does not have the promotion allowances like any big corporate house, then the only way to promote your web site to the customers is through a search engine.Let us check the methodology that are used in SEO; firstly the SEO makes it sure that a site is "readable" accurately by the "spiders". Spiders are programmes used by search engines to visit web sites and collect the data for the search engine to index. Spiders are also referred to as "robots" or "bots". An improperly indexed site is obscured in the search engine result.SEO provides some 'on page' techniques like presenting the salient 'keywords' in the right places on each page. Another technique is to analyze the keyword that helps the optimizer to pick
If you have read the first article please skip the introduction.
Imagine this web page as the tip of a very large iceberg. What you see on screen is actually the smallest part. To be successful on the World Wide Web / Internet takes time, effort and money.
Introduction
Deciding to get onto the World Wide Web / Internet today has never been quicker or easier. There are so many options from “do it yourself”, Choose a pre-made template or choose from over a million Web designers ranging from the ridiculously cheap to the mega expensive.
Most first ventures onto the Internet end in disillusionment, massive expense, or with you simply walking away the project and forgetting the whole thing.
Why is that? The Internet is a massive beast and is built on a highly technical environment. The reality of the environment is hidden from us by friendly front-end systems; which is great as it encourages more people to use it. However, by not understanding how it all works, you can not use it to your advantage. With so much competition on the Internet this means you will not get the results you want or expect.
This article is the second in a series of 10 over which we will provide a simple guide to services for web design and to provide the winning inch of knowledge to ensure your success on the Internet. If you missed the first article, it would probably make more sense if you read that first.
We have adopted a process of nine steps courtesy of Services Web Design
1. Introduction
2. Consulting
3. Keywords
4. Domain Naming
5. Design
6. Hosting
7. Integration
8. E-commerce
9. SEO (Search Engine Optimization)
10. Internet Marketing
Before you get involved in creating a shop window for your product and/or services on the Internet, learn from other people’s mistakes and take expert advice.
Consulting
Question: Why do I need this?
Answer: To avoid making the same mistakes millions of others made!
Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.
Question: What does consulting consist of?
Answer: Understanding what you do, who your customers are and whom you compete with!
Basic but vital.
For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?
Conversely, unless prepared to become an expert, why would anyone think they could create a Website?
Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.
Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web s
What the marketing manager communicates is determined by target customer’s needs and attitudes. How the messages are delivered depends on what blend of the various promotion methods the marketing manager chooses.A marketing manager can choose from several promotion methods – personal selling, mass selling, and sales promotion. Further, because the different promotion methods have different strengths and limitations, a marketing manager usually uses them in combination. And, with other marketing mix decisions, it is critical that the marketer manage and coordinate the different promotion methods as an integrated “whole” – not as separate and unrelated parts.Personal selling involves direct spoken communication between sellers and potential customers. Face-to-face selling provides immediate feedback – which helps salespeople to adapt. Although s
Why is that? The Internet is a massive beast and is built on a highly technical environment. The reality of the environment is hidden from us by friendly front-end systems; which is great as it encourages more people to use it. However, by not understanding how it all works, you can not use it to your advantage. With so much competition on the Internet this means you will not get the results you want or expect.
This article is the second in a series of 10 over which we will provide a simple guide to services for web design and to provide the winning inch of knowledge to ensure your success on the Internet. If you missed the first article, it would probably make more sense if you read that first.
We have adopted a process of nine steps courtesy of Services Web Design
1. Introduction
2. Consulting
3. Keywords
4. Domain Naming
5. Design
6. Hosting
7. Integration
8. E-commerce
9. SEO (Search Engine Optimization)
10. Internet Marketing
Before you get involved in creating a shop window for your product and/or services on the Internet, learn from other people’s mistakes and take expert advice.
Consulting
Question: Why do I need this?
Answer: To avoid making the same mistakes millions of others made!
Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.
Question: What does consulting consist of?
Answer: Understanding what you do, who your customers are and whom you compete with!
Basic but vital.
For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?
Conversely, unless prepared to become an expert, why would anyone think they could create a Website?
Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.
Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web
The variable that has the greatest impact on a company’s bottom line is its employees. In today’s business, that population is 50% women. One of the most misunderstood and unknown issues in personnel management currently is that women are leaving corporate America.Women are leaving the "corporate world" in droves. They are exiting in larger numbers than their male counterparts. What's the driving factor behind this trend and why is it important to your management teams?Women now constitute 53% of the workforce. In many industries the percentage of women hasn't reached that level, but it’s only a matter of time until they catch up everywhere. As companies become strapped for talent it’s important to be aware that the majority of college degrees are going to women (57% vs. 43% for men), that women are entering the workforce at a growth rate that
We have adopted a process of nine steps courtesy of Services Web Design
1. Introduction
2. Consulting
3. Keywords
4. Domain Naming
5. Design
6. Hosting
7. Integration
8. E-commerce
9. SEO (Search Engine Optimization)
10. Internet Marketing
Before you get involved in creating a shop window for your product and/or services on the Internet, learn from other people’s mistakes and take expert advice.
Consulting
Question: Why do I need this?
Answer: To avoid making the same mistakes millions of others made!
Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.
Question: What does consulting consist of?
Answer: Understanding what you do, who your customers are and whom you compete with!
Basic but vital.
For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?
Conversely, unless prepared to become an expert, why would anyone think they could create a Website?
Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.
Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web
Your r?sum? is what sells you to the employer that you want to impress, in order to get that desirable job. It is vital that your r?sum? meets certain criteria, in order that you stand out from everyone else.First, use an off white paper in order to attract the employer's attention when he or she is thumbing through stacks of r?sum?s. Just the presentation of your r?sum? speaks volumes about the type or person you are and what kind of employee you will be. The organizational skills that you display in your r?sum? may, possibly be a deciding factor in whether you are interviewed or not. If your r?sum? is highly disorganized, they will not be able to see those accomplishments that you worked so hard to achieve, because they will be too focused on trying to figure out how everything should have been put together.A study of employers recently
Answer: To avoid making the same mistakes millions of others made!
Consulting is the only reliable way to translate your expertise, in your chosen field, into a web design. This is a fundamental step toward saving money over the long and indeed the short term.
Question: What does consulting consist of?
Answer: Understanding what you do, who your customers are and whom you compete with!
Basic but vital.
For illustration purposes, let us say that you are an expert in widgets. As an expert in Widgets, would you trust someone who knows very little about Widgets to join your company as an expert?
Conversely, unless prepared to become an expert, why would anyone think they could create a Website?
Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.
Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web
No one really knows when youth ends officially. But if you are over 50 and looking for a job, you probably feel that the rules have all changed. These are the times of downsizing, ‘right-sizing’ (whatever that means) and cost-cutting. If you have ever lost a potential job to a much younger, lower-paid candidate, you might have asked yourself if you’ve reached your expiration date.Yes, age bias still exists – let’s not be in denial about that. But there are all kinds of biases that exist in the workplace and the matter of age is now less of an issue. Today, many companies are realizing the fact that younger employees are more liable to shift from company to company in an effort to strengthen their careers. But older employees are more likely to stick with their present jobs and have more loyalty. Companies (finally!) have begun to realize that
Many of us think that creating a web site is a straightforward and simple matter. There are products that allow you to build a Web site easily without ever going near to HTML. But these products dictate how your Website is built. They will not be optimised for your business nor are they optimised to compete against other web sites. Naturally your competition will be after the same business as you and will have invested in a professionally built site.
Getting a web site that works for you is important. Consulting simply allows two experts to converse, you for your business and your Web site designer who understand the World Wide Web. This exchange of expertise creates a common understanding between the client and the designer, which is ultimately translated into your Website.
The important factors to understand, from a design perspective are:
- Who buys your product / service?
- What age group are they in?
- What technology are they likely to use?
- What do they look for when wanting to buy?
- Is your product / service “cool”, “traditional” or leading edge?
- Is the product service you offer a technology or a solution?
- Is there an established market or does the concept require “selling”?
- How does buyer decided when and how to buy?
- What are the alternatives?
- Are you a “new kid on the block” or a “respected authority”?
- Is your business into growth or are there problems ahead?
- What does a hot lead look like?
- How do you currently market yourself?
- What measures are in place to gauge good versus bad advertising?
- Is your product / service a commodity or is it a niche market?
- What do people pay for it?
- Who regulates your business?
- Are there any special considerations?
- What is the value added proposition of your company?
- What are your goals?
- Who are / could be important influencers to growing your business?
The answer is everything.
If your designer is not asking these questions then beware, because what you will get may look good but probably not be what you or your business needs!
The answers to the questions above provide an insight into your company, your business and your industry. What use is a 24-hour a day 365-day multiple-page advert on the Internet if it fails to represent your business?
Question: So now maybe you are thinking how long does this take and how much does it cost?
Answer: This largely depends on the Website designer.
Allow yourself to be challenged, the deeper the pain the greater the gain! To get it right you need a partner that will want to understand your business and your goals in order to ensure that the design and messaging is correct.
You would be right in thinking that this verges on being business consulting. To be successful it is important that the Website is engineered specifically to your business.
What does consulting cost? There is normally a free initial consultation, at Services Web Design this is two hours. For start up or small businesses this can be enough.
Beyond that charges will vary but will range between ?350 - ?1,100 per day.
The result shou
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