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I Advice - Creating a Landing Page Campaign: 7 Things to Avoid
According to a recent study of Americans searching online for products and services, 77% searched by keyword, not by name brands or business names. This study (“Search Before the Purchase,” February 16, 2005, by "DoubleClick" in conjunction with "ComScore Networks") is relevant to businesses whose websites do not appear at the top of the prominent results pages of traditional Internet search engines whenever consumers search for their product or servic
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your land
Many people blogging do not make any money from their efforts because they have no idea that they can achieve a lot long before they can get more web traffic for their sites.If only the millions of people currently blogging could understand that they do not need high traffic to make money, it would make a huge difference. But first and foremost, it is important to understand that you will need to completely change your approach. The whole idea is
When you create a landing page campaign here are the seven things you should avoid:
1. Don’t Forget to Determine Your Customer Goal
Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash tutorial that explains your service in an entertaining way.
2. Don’t Forget About “What Comes First”
In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your land
Alright, let’s clear the air and state right upfront that I am NO way condoning pornography. It is a fact of life, and one that apparently is not going away any time soon. Being successful in business has often been about walking a fine line and thinking outside the box. So if you are uncomfortable, with even the thought, that you could learn something from the business acumen of the Adult Movie Industry, then I especially think you should grab a coffee
Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash tutorial that explains your service in an entertaining way.
2. Don’t Forget About “What Comes First”
In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your land
Starting a business is an exciting venture but it is easy to get overwhelmed with all the myriad tasks needed for your initial launch. When you start your online business it is very important to have a plan. This will help you organize and focus on all the different things you will need to do.Your business concept: This should be something you really enjoy doing. When you enjoy your business you will succeed and be able to put the work into it to
2. Don’t Forget About “What Comes First”
In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your land
How can knowing SEO techniques help you make money? There are many ways that a site that is fully optimized with SEO techniques can generate streams of income for you. For example, let’s say you want to build a site about “How to Search Engine Optimize Your Website.” This does not mean I have to directly sell SEO programs or offer to search engine optimize people’s web sites for them. Instead I could -Become an affiliate by providing links on my
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your land
Search Engine Optimization (SEO) is not as hard as you may think it is. Many people want you to think it is hard because they want you to visit their websites or buy their products. Truthfully, if you want to be ranked at the top of the search engines all you have to do are these 4 simple things.This article is important for anyone who already has a website or who is planning on acquiring one. 1
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your landing page. Your landing page is there to provide visitors with all the information they need to take the next step to a purchase decision.
5. Don’t Include Extraneous Links
Carefully lay out the path you want your visitors to take. Think about it like a visit to a museum. In a museum, the direction and place the visitor should walk is carefully delineated so that they get the maximum viewing effect. (Yes, it does also keep the line moving.) Your landing page should do the same. Decide the path you want them to take and narrow your text and links to follow that path. Don’t throw everything on the page in the hope that you will hit on something that interests them.
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he needs to do next. If he is interested, you want to make it clear that he should call, type in his email address, or take some action. This is the point at which he will be the most motivated. Don’t miss this opportunity.
7. Don’t Forget to Track Your Results
To determine if your campaign is cost-effective, you’ll want to take some measurements. There are many you can take but these two are the most important:
a. Conversion rate (%):
The easiest measurement to take is your conversion rate. It is the number of visitors who performed the desired outcome/number of visitors to your landing page.
b. Marketing Cost per Sale ($):
This
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