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  • I Advice - Accountability or Confusion - Why Use a CRM

    Are Your Policies Driving Your Customers Crazy?
    Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep recites a convoluted procedure she'll need to go through to rectify the issue, much to the customer's astonishment. The representative explains by saying, "I'm sorry, but that's our policy and we have to follow it."That procedure might be driven by an arcane control issue in your compa
    leads fr
    Accountability or Confusion - Why Use a CRM
    How many times have you purchased leads from an Internet lead provider or direct mail vendor, only to wonder…Where are my leads? Has anyone called my lead? Did we sell cars from our leads? Are there any referrals?At the end of the month did your lead provider leave you with more questions than answers? What happens with your lot-ups? Are there follow-up and closing opportunities at the bottom of your sales rep’s drawer? What about those phone calls that come straight into the dealership? Is your lead on the back of a salesman’s business card?It has been our experience that dealers are most successful when they know which leads are produc
    How many times have you purchased leads fro
    Business Financing Options for Canadian Companies
    One of the biggest challenges for Canadian company owners is obtaining business financing. As a first instinct, owners usually try to go to the bank hoping for a business loan or line of credit. They soon find that qualifying for bank financing is hard, as the bank will demand collateral and three years worth of financial statements. Although large companies can qualify for bank funding, most small and midsized companies can’t. However, small companies are not out of options. There are two alternatives.If the business sells goods or services to other businesses and your main challenge is that they need money to pay suppliers or employees, the solution could lie in using two
    times have you purchased leads fr
    Raising Money The Yummy Way: Fundraising Cookies
    Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright donations, the writing of grants and conducting special events. Often these special events include golf tournaments, walk-a-thons, dinners, raffles, auctions, etc. One additional fundraising event is the selling of items in which a certain part of the proceeds go back to th
    ve you purchased leads fr
    Actively Market Your Value
    "Bodacious" means to be bold, outstanding, and remarkable. Take those attributes to work and you're on your way to building a fulfilling, bodacious career. Does having a bodacious career sound exciting to you? It is! After starting as an $8 an hour customer service rep, I rose through the ranks of AOL, accepting four promotions and surviving over six layoffs to become the head of corporate training for 12,000 employees. Along the way I learned I needed to be bodacious to achieve the career I wanted. Out of that experience I created my "cheat sheet" of ten essential Bodacious Career Builders. Here's number four: Actively Market Your ValueOne day while I was driving n
    urchased leads fr
    Taking the Sting Out of Employee Evaluations
    Employee evaluations serve an important purpose. They let both the employee and the company know how things are going. Ideally, they offer feedback, guidance and recognition; too often, though, they become just another drudgery and serve no real purpose. Here are some ways to improve the experience for both sides.For the Supervisor.1. The number one rule is that an employee must never be surprised by his or her evaluation. Good managers deliver evaluations regularly by praising areas where the employee excels and offering guidance and instruction when the employee falters. It's not fair to your staff to keep them in the dark about their work performance and then spri
    leads from an Internet lead provider or dir

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