ission itself. While others’ may contribute ideas, the leaders of the organization are the ones who must target, mold and define the mission statement as the buck stops with them.

- The language of a mission statement should not be too general or amorphous. Resume experts caution prospective employees from using general jargon such as “customer-oriented” or “thrive under pressure.” They a

A mission statement is simply an encapsulation of the mission of a particular organization – its purpose, its goals and how to achieve them. A mission statement may also be considered a blueprint for success, streamlining the efforts of an organization’s executives as all decide the direction the organization must head, delineating the perceived best paths towards objective fulfillment.

It is not an easy exercise to target, define and create a mission statement – at least one that motivates employees, has bold and aspirational qualities, outlines concrete strategies, and galvanizes interest in those outside the organization.As with any important aspect of business, a mission statement must be carefully weighed, reviewed and altered when necessary. It will serve as a foundation for the building blocks of the organization, representing the choices that the organization must make to satisfy its objectives and to achieve a strong foothold in a competitive environment.

When developing a mission statement, one needs to consider the following key elements:

- Seek input from as many sources as possible. Those highest in the organization are not the only individuals who possess ideas. By gaining feedback from a myriad of viewpoints, an effective mission statement may become more crystalline.

- The accountability of any mission statement rests with the person or people who create the mission statement. Consequently, the leadership of the organization must assume the responsibility for creating the mission statement since they are accountable for the projected mission itself. While others’ may contribute ideas, the leaders of the organization are the ones who must target, mold and define the mission statement as the buck stops with them.

- The language of a mission statement should not be too general or amorphous. Resume experts caution prospective employees from using general jargon such as “customer-oriented” or “thrive under pressure.” They as

not an easy exercise to target, define and create a mission statement – at least one that motivates employees, has bold and aspirational qualities, outlines concrete strategies, and galvanizes interest in those outside the organization.As with any important aspect of business, a mission statement must be carefully weighed, reviewed and altered when necessary. It will serve as a foundation for the building blocks of the organization, representing the choices that the organization must make to satisfy its objectives and to achieve a strong foothold in a competitive environment.

When developing a mission statement, one needs to consider the following key elements:

- Seek input from as many sources as possible. Those highest in the organization are not the only individuals who possess ideas. By gaining feedback from a myriad of viewpoints, an effective mission statement may become more crystalline.

- The accountability of any mission statement rests with the person or people who create the mission statement. Consequently, the leadership of the organization must assume the responsibility for creating the mission statement since they are accountable for the projected mission itself. While others’ may contribute ideas, the leaders of the organization are the ones who must target, mold and define the mission statement as the buck stops with them.

- The language of a mission statement should not be too general or amorphous. Resume experts caution prospective employees from using general jargon such as “customer-oriented” or “thrive under pressure.” They a

building blocks of the organization, representing the choices that the organization must make to satisfy its objectives and to achieve a strong foothold in a competitive environment.

When developing a mission statement, one needs to consider the following key elements:

- Seek input from as many sources as possible. Those highest in the organization are not the only individuals who possess ideas. By gaining feedback from a myriad of viewpoints, an effective mission statement may become more crystalline.

- The accountability of any mission statement rests with the person or people who create the mission statement. Consequently, the leadership of the organization must assume the responsibility for creating the mission statement since they are accountable for the projected mission itself. While others’ may contribute ideas, the leaders of the organization are the ones who must target, mold and define the mission statement as the buck stops with them.

- The language of a mission statement should not be too general or amorphous. Resume experts caution prospective employees from using general jargon such as “customer-oriented” or “thrive under pressure.” They a

ess ideas. By gaining feedback from a myriad of viewpoints, an effective mission statement may become more crystalline.

- The accountability of any mission statement rests with the person or people who create the mission statement. Consequently, the leadership of the organization must assume the responsibility for creating the mission statement since they are accountable for the projected mission itself. While others’ may contribute ideas, the leaders of the organization are the ones who must target, mold and define the mission statement as the buck stops with them.

- The language of a mission statement should not be too general or amorphous. Resume experts caution prospective employees from using general jargon such as “customer-oriented” or “thrive under pressure.” They a

ission itself. While others’ may contribute ideas, the leaders of the organization are the ones who must target, mold and define the mission statement as the buck stops with them.

- The language of a mission statement should not be too general or amorphous. Resume experts caution prospective employees from using general jargon such as “customer-oriented” or “thrive under pressure.” They assert that employees must refrain from such inane, trite descriptions and replace them with bold examples. Similarly, mission statements must avoid platitudes, replacing them with more descriptive language, using many proactive verbs.

- The mission statement should inspire those within the organization and strike a responsive chord with those outside the organization. The mission statement is similar in scope to a politician’s buzz phrase. Are you reading my lips? An organization must ensure the ongoing support and commitment from all. The mission statement can jumpstart such commitment.

- A complete mission statement should include the purpose of the organization and the needs it aspires to fulfill, how to address those needs, and the values that the organization embodies. Specific business strategies need not be delineated here. However, the reader of a mission statement should have some understanding of how the organization plans to achieve its aims.

- The mission statement must balance realistic goals (the possible) with lofty aspirations (what seemingly may even be impossible to achieve). An organization must always strive to grow and advance and reach to become preeminent in its field, regardless of all challenges, including the competition.

- The mission statement should be concise and not a dissertation. It is best if the reader can remember the mission statement, at least most of statement, well after it has been viewed.

Keeping the aforementioned principles in mind, perhaps one of the best mission statements originates from the o